So, even as people generally endorse norms around how to respond "appropriately" to discrimination disclosures (don't deny!), seeing one person deny racism can negatively shift our own attitudes and behaviors toward discrimination experiences and their targets. (5/5)

...those exposed to a denial (v. validation) comment become less supportive of the poster, judge the transgressor in the story as less racist, AND say posts about discrimination are less valuable and appropriate for social media in general... (4/5)

...responses to discrimination disclosure matter for how online observers make sense of the situation. First, people rate comments that deny racism as less supportive and helpful than comments that validate the poster's perspective. HOWEVER... (3/5)

Sharing discrimination experiences (discrimination disclosure) can have meaningful effects on a sharer and listener, but on social media we're usually passive observers of other people's interactions. In a series of experiments, we show that... (2/5)