Khanyisa Melwa
khanyisamelwa.bsky.social
Khanyisa Melwa
@khanyisamelwa.bsky.social
Is this the new Twitter?
My sense is that they’re doubling down on EV and dumping the combustion engine.

Stylistically, the new logo wordmark is consonant with their Chinese EV counterparts, who are currently market leaders. (2/?)
November 23, 2024 at 7:28 AM
My two cents on the Jaguar rebrand:

I like a polarising rebrand. Sharp, contrasting responses are better than neutral or worse, no response at all.

It’s a bold, out-of-category move that signals the company’s new strategic direction. (1/?)
November 23, 2024 at 7:28 AM