Stylistically, the new logo wordmark is consonant with their Chinese EV counterparts, who are currently market leaders. (2/?)
Stylistically, the new logo wordmark is consonant with their Chinese EV counterparts, who are currently market leaders. (2/?)
I like a polarising rebrand. Sharp, contrasting responses are better than neutral or worse, no response at all.
It’s a bold, out-of-category move that signals the company’s new strategic direction. (1/?)
I like a polarising rebrand. Sharp, contrasting responses are better than neutral or worse, no response at all.
It’s a bold, out-of-category move that signals the company’s new strategic direction. (1/?)