Gee Ranasinha
@kexino.com
CEO of start-up/small business marketing agency KEXINO.
Fellow of The Chartered Institute of Marketing.
Adjunct Marketing Professor at 2 business schools.
Recovering perfectionist.
More at http://bit.ly/1coQj2Q
Fellow of The Chartered Institute of Marketing.
Adjunct Marketing Professor at 2 business schools.
Recovering perfectionist.
More at http://bit.ly/1coQj2Q
Came across this in my LinkedIn feed.
It's why I'm seriously thinking of leaving Threads, IG, and BlueSky and focusing my time/effort on places where respectful and illuminating discourse prevails.
For me, that's LinkedIn (once you've set it up to exclude the idiots, that is...).
It's why I'm seriously thinking of leaving Threads, IG, and BlueSky and focusing my time/effort on places where respectful and illuminating discourse prevails.
For me, that's LinkedIn (once you've set it up to exclude the idiots, that is...).
October 8, 2025 at 9:06 AM
Came across this in my LinkedIn feed.
It's why I'm seriously thinking of leaving Threads, IG, and BlueSky and focusing my time/effort on places where respectful and illuminating discourse prevails.
For me, that's LinkedIn (once you've set it up to exclude the idiots, that is...).
It's why I'm seriously thinking of leaving Threads, IG, and BlueSky and focusing my time/effort on places where respectful and illuminating discourse prevails.
For me, that's LinkedIn (once you've set it up to exclude the idiots, that is...).
People kept asking where they could find the audio of my LinkedIn videos.
So I've launched 'The Cognitive Marketer' podcast.
Weekly episodes about marketing, behavioral science, and buyer psychology. Please subscribe.
Spotify: https://bit.ly/4lXyXDa
Apple Podcasts: https://apple.co/41ixD5A
So I've launched 'The Cognitive Marketer' podcast.
Weekly episodes about marketing, behavioral science, and buyer psychology. Please subscribe.
Spotify: https://bit.ly/4lXyXDa
Apple Podcasts: https://apple.co/41ixD5A
August 3, 2025 at 10:21 PM
People kept asking where they could find the audio of my LinkedIn videos.
So I've launched 'The Cognitive Marketer' podcast.
Weekly episodes about marketing, behavioral science, and buyer psychology. Please subscribe.
Spotify: https://bit.ly/4lXyXDa
Apple Podcasts: https://apple.co/41ixD5A
So I've launched 'The Cognitive Marketer' podcast.
Weekly episodes about marketing, behavioral science, and buyer psychology. Please subscribe.
Spotify: https://bit.ly/4lXyXDa
Apple Podcasts: https://apple.co/41ixD5A
A great brand isn’t built on (just) words. It's built on behavior, experience, and actions.
Simply saying we have great customer service is a waste of time. Everyone's going to say the same thing. It's a given.
But if we go out of our way to deliver an outstanding experience, now we're talking.
Simply saying we have great customer service is a waste of time. Everyone's going to say the same thing. It's a given.
But if we go out of our way to deliver an outstanding experience, now we're talking.
March 12, 2025 at 3:25 PM
A great brand isn’t built on (just) words. It's built on behavior, experience, and actions.
Simply saying we have great customer service is a waste of time. Everyone's going to say the same thing. It's a given.
But if we go out of our way to deliver an outstanding experience, now we're talking.
Simply saying we have great customer service is a waste of time. Everyone's going to say the same thing. It's a given.
But if we go out of our way to deliver an outstanding experience, now we're talking.
The pricing of your product/service should be set depending on the customer's perception of the next best alternative.
January 14, 2025 at 2:13 PM
The pricing of your product/service should be set depending on the customer's perception of the next best alternative.
Every category worth entering has competitors.
That's a good thing, since it shows there's business to be made solving a customer problem.
The goal isn’t finding a market where there's little/no competition.
The goal is finding a better way to solve the problem.
That's a good thing, since it shows there's business to be made solving a customer problem.
The goal isn’t finding a market where there's little/no competition.
The goal is finding a better way to solve the problem.
January 7, 2025 at 3:28 PM
Every category worth entering has competitors.
That's a good thing, since it shows there's business to be made solving a customer problem.
The goal isn’t finding a market where there's little/no competition.
The goal is finding a better way to solve the problem.
That's a good thing, since it shows there's business to be made solving a customer problem.
The goal isn’t finding a market where there's little/no competition.
The goal is finding a better way to solve the problem.
Ditch the pitch.
it's not about what your product does. It's about what your product does *for them*.
Salespeople would be far more successful if they stopped being so salesy.
it's not about what your product does. It's about what your product does *for them*.
Salespeople would be far more successful if they stopped being so salesy.
December 31, 2024 at 12:16 PM
Ditch the pitch.
it's not about what your product does. It's about what your product does *for them*.
Salespeople would be far more successful if they stopped being so salesy.
it's not about what your product does. It's about what your product does *for them*.
Salespeople would be far more successful if they stopped being so salesy.
Bluesky now has over 10 million users, and I was #2,081,044!
September 23, 2024 at 4:43 AM
Bluesky now has over 10 million users, and I was #2,081,044!
Hmm, things seem to be going really great at the other place.
November 28, 2023 at 11:31 AM
Hmm, things seem to be going really great at the other place.