kevin feng
kevin-feng.bsky.social
kevin feng
@kevin-feng.bsky.social
Market | Customer | User Research
#qualitative, #quantitative, #mixed-methods
#JTBD enthusiast
#strategicinsights
Hey there! If I'm looking to deepen my understanding of the Middle East and its territories, could you please recommend three books that you think would be particularly insightful? Thank you!

#MiddleEast
#CultureLearning
May 3, 2025 at 8:20 AM
From @asmartbear.com:

The two main business modalities are more different than you expect. When you hit PMF, it's a culture-shift to switch from one to the other.

longform.asmartbear.com/explore-exec...
Explore vs Execute
The two main business modalities are more different than you expect. When you hit PMF, it's a culture-shift to switch from one to the other.
longform.asmartbear.com
January 5, 2025 at 9:07 AM
From @asmartbear.com:

It is true that small changes can have enormous effects? Or is this just want optimization consultants want us to believe?

longform.asmartbear.com/butterfly-ef...
A butterfly flaps its wings and you make a sale
It is true that small changes can have enormous effects? Or is this just want optimization consultants want us to believe?
longform.asmartbear.com
December 29, 2024 at 8:13 AM
Reposted by kevin feng
@erikahall.bsky.social's article on Minimum Viable Ethnography is such a treasure. She explains how simple revelatory ethnographic research can be. I highly recommend you give this a try. You won’t be sorry, and your team will be thankful.

medium.com/mule-design/...
Minimum Viable Ethnography
One question.Ten minutes. No excuses.
medium.com
November 18, 2024 at 3:22 AM
Reposted by kevin feng
‘User Research Is Storytelling’ by Gerry Duffy at A List Apart.

“… to get the most out of #UserResearch, you need to tell a good story where you bring stakeholders—the #Product team and decision makers—along”

alistapart.com/article/user...
User Research Is Storytelling
How can user experience researchers make sure their voices are heard and their work is valued? By telling a good story. Gerry Duffy guides us through the thickets of research as storytelling by sho…
alistapart.com
May 31, 2024 at 8:02 AM
Reposted by kevin feng
I reshared this blog post with someone earlier - it's by the brilliant Leisa Reichelt - it's strange to think some of these GDS posts are now more than 10 years old #userresearch userresearch.blog.gov.uk/2014/09/16/s...
Sample size and confidence: how to get your team to trust qualitative research
If you're doing qualitative design research, don't worry about sample size. Sample size and statistical significance don't matter*. The only thing that matters is how confident your team is about the ...
userresearch.blog.gov.uk
October 18, 2024 at 1:55 PM