Kevel
@kevel.com
Kevel: Making the internet a better place since 2010.
☁️ The Retail Media Cloud®
Everything you need to build a world-class retail media network!
Find out more about us here ⬇️
https://bit.ly/3WwSqzU
☁️ The Retail Media Cloud®
Everything you need to build a world-class retail media network!
Find out more about us here ⬇️
https://bit.ly/3WwSqzU
🍁 Happy Thanksgiving to our US team, customers, and all who celebrate!
We’re grateful for our incredible global team, amazing customers and partners, and the chance to pause and reflect today. Thank you for being part of Kevel’s journey. Wishing you all a wonderful day!
We’re grateful for our incredible global team, amazing customers and partners, and the chance to pause and reflect today. Thank you for being part of Kevel’s journey. Wishing you all a wonderful day!
November 27, 2025 at 12:31 PM
🍁 Happy Thanksgiving to our US team, customers, and all who celebrate!
We’re grateful for our incredible global team, amazing customers and partners, and the chance to pause and reflect today. Thank you for being part of Kevel’s journey. Wishing you all a wonderful day!
We’re grateful for our incredible global team, amazing customers and partners, and the chance to pause and reflect today. Thank you for being part of Kevel’s journey. Wishing you all a wonderful day!
Nextdoor’s AI-powered local ads, how retail media networks can avoid plateauing, ongoing incrementality challenges, John Lewis new in-store digital tech, and PayPal’s view on the future of commerce media.
Check it out!
https://www.linkedin.com/pulse/postcode-precision-kevelapi-i4pne
Check it out!
https://www.linkedin.com/pulse/postcode-precision-kevelapi-i4pne
November 25, 2025 at 1:04 PM
Nextdoor’s AI-powered local ads, how retail media networks can avoid plateauing, ongoing incrementality challenges, John Lewis new in-store digital tech, and PayPal’s view on the future of commerce media.
Check it out!
https://www.linkedin.com/pulse/postcode-precision-kevelapi-i4pne
Check it out!
https://www.linkedin.com/pulse/postcode-precision-kevelapi-i4pne
🎙️ AI will change the way we shop and this shift is happening fast
Mark explains why AI will change where shopping happens, and how PayPal Ads is responding with Storefront Ads
This is just one part of a fascinating conversation
🎧 Listen to the full episode → https://www.kevel.com/podcast
Mark explains why AI will change where shopping happens, and how PayPal Ads is responding with Storefront Ads
This is just one part of a fascinating conversation
🎧 Listen to the full episode → https://www.kevel.com/podcast
November 19, 2025 at 10:05 AM
🎙️ AI will change the way we shop and this shift is happening fast
Mark explains why AI will change where shopping happens, and how PayPal Ads is responding with Storefront Ads
This is just one part of a fascinating conversation
🎧 Listen to the full episode → https://www.kevel.com/podcast
Mark explains why AI will change where shopping happens, and how PayPal Ads is responding with Storefront Ads
This is just one part of a fascinating conversation
🎧 Listen to the full episode → https://www.kevel.com/podcast
🔓 Episode 1 of Unlocking Retail Media is live.
James Avery talks with Dr. Mark Grether from PayPal Ads about the power of PayPal’s transaction graph, how AI will move purchases off-site, and what it takes to scale a modern ad business.
Listen → https://www.kevel.com/podcast
James Avery talks with Dr. Mark Grether from PayPal Ads about the power of PayPal’s transaction graph, how AI will move purchases off-site, and what it takes to scale a modern ad business.
Listen → https://www.kevel.com/podcast
November 18, 2025 at 2:03 PM
🔓 Episode 1 of Unlocking Retail Media is live.
James Avery talks with Dr. Mark Grether from PayPal Ads about the power of PayPal’s transaction graph, how AI will move purchases off-site, and what it takes to scale a modern ad business.
Listen → https://www.kevel.com/podcast
James Avery talks with Dr. Mark Grether from PayPal Ads about the power of PayPal’s transaction graph, how AI will move purchases off-site, and what it takes to scale a modern ad business.
Listen → https://www.kevel.com/podcast
Wayfair is going all-in on AI—from discovery to personalization to service. This week’s #KevelNewsletter breaks it down, plus insights on travel media networks, Reddit’s Interactive Ads, and Estée Lauder’s new AI commerce push with Shopify.
https://www.linkedin.com/pulse/ai-makeover-kevelapi-tekce
https://www.linkedin.com/pulse/ai-makeover-kevelapi-tekce
November 18, 2025 at 11:03 AM
Wayfair is going all-in on AI—from discovery to personalization to service. This week’s #KevelNewsletter breaks it down, plus insights on travel media networks, Reddit’s Interactive Ads, and Estée Lauder’s new AI commerce push with Shopify.
https://www.linkedin.com/pulse/ai-makeover-kevelapi-tekce
https://www.linkedin.com/pulse/ai-makeover-kevelapi-tekce
The key’s about to turn.... 🔑
Big conversations are about to begin...
Unlocking Retail Media with James Avery launches Tuesday, 18 November, bringing you candid conversations with the people shaping retail and adtech innovation.
Here’s your first glimpse of what’s to come👇
Stay tuned! 🎧
Big conversations are about to begin...
Unlocking Retail Media with James Avery launches Tuesday, 18 November, bringing you candid conversations with the people shaping retail and adtech innovation.
Here’s your first glimpse of what’s to come👇
Stay tuned! 🎧
November 12, 2025 at 2:03 PM
The key’s about to turn.... 🔑
Big conversations are about to begin...
Unlocking Retail Media with James Avery launches Tuesday, 18 November, bringing you candid conversations with the people shaping retail and adtech innovation.
Here’s your first glimpse of what’s to come👇
Stay tuned! 🎧
Big conversations are about to begin...
Unlocking Retail Media with James Avery launches Tuesday, 18 November, bringing you candid conversations with the people shaping retail and adtech innovation.
Here’s your first glimpse of what’s to come👇
Stay tuned! 🎧
🎙️ Something big is coming to your feed.
We're launching Unlocking Retail Media — a podcast for the people building, scaling, and solving problems in retail media, financial media, and ad tech.
Stay tuned. We're going live soon.
We're launching Unlocking Retail Media — a podcast for the people building, scaling, and solving problems in retail media, financial media, and ad tech.
Stay tuned. We're going live soon.
November 11, 2025 at 2:03 PM
🎙️ Something big is coming to your feed.
We're launching Unlocking Retail Media — a podcast for the people building, scaling, and solving problems in retail media, financial media, and ad tech.
Stay tuned. We're going live soon.
We're launching Unlocking Retail Media — a podcast for the people building, scaling, and solving problems in retail media, financial media, and ad tech.
Stay tuned. We're going live soon.
💡AI is rewriting retail media — a $750B shift you can’t ignore.
This week’s Kevel Newsletter unpacks the trends + partnerships reshaping the space.
👀 Read & subscribe: www.linkedin.com/pulse/retail...
This week’s Kevel Newsletter unpacks the trends + partnerships reshaping the space.
👀 Read & subscribe: www.linkedin.com/pulse/retail...
November 11, 2025 at 12:03 PM
💡AI is rewriting retail media — a $750B shift you can’t ignore.
This week’s Kevel Newsletter unpacks the trends + partnerships reshaping the space.
👀 Read & subscribe: www.linkedin.com/pulse/retail...
This week’s Kevel Newsletter unpacks the trends + partnerships reshaping the space.
👀 Read & subscribe: www.linkedin.com/pulse/retail...
Something big is unlocking... 🔐
New ideas. New voices. New conversations.
Stay tuned — you won’t want to miss this.
New ideas. New voices. New conversations.
Stay tuned — you won’t want to miss this.
November 10, 2025 at 4:58 PM
Something big is unlocking... 🔐
New ideas. New voices. New conversations.
Stay tuned — you won’t want to miss this.
New ideas. New voices. New conversations.
Stay tuned — you won’t want to miss this.
Retail media is changing fast. Brands need one place to manage campaigns.
Our partnership with Skai makes this possible giving advertisers unified access to Kevel-powered retail media networks alongside Amazon and Walmart.
https://bit.ly/4hHTN8m
Our partnership with Skai makes this possible giving advertisers unified access to Kevel-powered retail media networks alongside Amazon and Walmart.
https://bit.ly/4hHTN8m
November 6, 2025 at 2:03 PM
Retail media is changing fast. Brands need one place to manage campaigns.
Our partnership with Skai makes this possible giving advertisers unified access to Kevel-powered retail media networks alongside Amazon and Walmart.
https://bit.ly/4hHTN8m
Our partnership with Skai makes this possible giving advertisers unified access to Kevel-powered retail media networks alongside Amazon and Walmart.
https://bit.ly/4hHTN8m
💰 Venmo as ad space? PayPal is moving into retail media with post-payment ads.
Plus: AI ad standards, curated marketplaces, rural retail media, and the future of in-store networks.
Read more - https://www.linkedin.com/pulse/venmo-vibes-kevelapi-4n7me
Plus: AI ad standards, curated marketplaces, rural retail media, and the future of in-store networks.
Read more - https://www.linkedin.com/pulse/venmo-vibes-kevelapi-4n7me
November 4, 2025 at 1:03 PM
💰 Venmo as ad space? PayPal is moving into retail media with post-payment ads.
Plus: AI ad standards, curated marketplaces, rural retail media, and the future of in-store networks.
Read more - https://www.linkedin.com/pulse/venmo-vibes-kevelapi-4n7me
Plus: AI ad standards, curated marketplaces, rural retail media, and the future of in-store networks.
Read more - https://www.linkedin.com/pulse/venmo-vibes-kevelapi-4n7me
This week’s Kevel newsletter is live!
We cover:
• Marriott’s media network launch
• Retail media’s path to 2030
• The role of stores in commerce media
• Fresh insights from Kevel’s server-side eBook
Catch up here ⬇️
https://www.linkedin.com/pulse/marriotts-stay-tistics-kevelapi-tbpxe
We cover:
• Marriott’s media network launch
• Retail media’s path to 2030
• The role of stores in commerce media
• Fresh insights from Kevel’s server-side eBook
Catch up here ⬇️
https://www.linkedin.com/pulse/marriotts-stay-tistics-kevelapi-tbpxe
September 16, 2025 at 2:31 PM
This week’s Kevel newsletter is live!
We cover:
• Marriott’s media network launch
• Retail media’s path to 2030
• The role of stores in commerce media
• Fresh insights from Kevel’s server-side eBook
Catch up here ⬇️
https://www.linkedin.com/pulse/marriotts-stay-tistics-kevelapi-tbpxe
We cover:
• Marriott’s media network launch
• Retail media’s path to 2030
• The role of stores in commerce media
• Fresh insights from Kevel’s server-side eBook
Catch up here ⬇️
https://www.linkedin.com/pulse/marriotts-stay-tistics-kevelapi-tbpxe
We’re thrilled to be shortlisted for the
@digidaymedia.bsky.social Awards in TWO categories.
1️⃣ Best E-Commerce Technology
2️⃣ Best Sell-Side Programmatic Platform
Big thanks to our customers and partners—your support makes this possible.
🚀 Let’s go! #RetailMedia #AdTech #DigidayAwards
@digidaymedia.bsky.social Awards in TWO categories.
1️⃣ Best E-Commerce Technology
2️⃣ Best Sell-Side Programmatic Platform
Big thanks to our customers and partners—your support makes this possible.
🚀 Let’s go! #RetailMedia #AdTech #DigidayAwards
July 31, 2025 at 2:20 PM
We’re thrilled to be shortlisted for the
@digidaymedia.bsky.social Awards in TWO categories.
1️⃣ Best E-Commerce Technology
2️⃣ Best Sell-Side Programmatic Platform
Big thanks to our customers and partners—your support makes this possible.
🚀 Let’s go! #RetailMedia #AdTech #DigidayAwards
@digidaymedia.bsky.social Awards in TWO categories.
1️⃣ Best E-Commerce Technology
2️⃣ Best Sell-Side Programmatic Platform
Big thanks to our customers and partners—your support makes this possible.
🚀 Let’s go! #RetailMedia #AdTech #DigidayAwards
🎧 Spotify is leveling up podcast ads with programmatic access.
🛒 Retail media + agencies = a shifting dynamic.
🤖 AI search is changing the marketing game.
📉 Legacy ad platforms? Still a drag.
Get the latest insights here
https://www.linkedin.com/pulse/podcast-profits-kevelapi-eddse
🛒 Retail media + agencies = a shifting dynamic.
🤖 AI search is changing the marketing game.
📉 Legacy ad platforms? Still a drag.
Get the latest insights here
https://www.linkedin.com/pulse/podcast-profits-kevelapi-eddse
July 22, 2025 at 12:02 PM
🎧 Spotify is leveling up podcast ads with programmatic access.
🛒 Retail media + agencies = a shifting dynamic.
🤖 AI search is changing the marketing game.
📉 Legacy ad platforms? Still a drag.
Get the latest insights here
https://www.linkedin.com/pulse/podcast-profits-kevelapi-eddse
🛒 Retail media + agencies = a shifting dynamic.
🤖 AI search is changing the marketing game.
📉 Legacy ad platforms? Still a drag.
Get the latest insights here
https://www.linkedin.com/pulse/podcast-profits-kevelapi-eddse
✈️ United’s Kinective Media is turning travel touchpoints into ad gold. This week’s Kevel newsletter also covers IAB’s Gaming Framework, DoorDash’s retail media moves, and Cannes Lions insights.
Check it out!
https://www.linkedin.com/pulse/first-class-content-kevelapi-megge
#AdTech #RetailMedia
Check it out!
https://www.linkedin.com/pulse/first-class-content-kevelapi-megge
#AdTech #RetailMedia
July 15, 2025 at 12:30 PM
✈️ United’s Kinective Media is turning travel touchpoints into ad gold. This week’s Kevel newsletter also covers IAB’s Gaming Framework, DoorDash’s retail media moves, and Cannes Lions insights.
Check it out!
https://www.linkedin.com/pulse/first-class-content-kevelapi-megge
#AdTech #RetailMedia
Check it out!
https://www.linkedin.com/pulse/first-class-content-kevelapi-megge
#AdTech #RetailMedia
📩 Just dropped: This week’s Kevel Newsletter!
From #CannesLions 2025 highlights to the live sports streaming wars, plus:
🤖 AI’s next chapter
🛒 Retail media under pressure
📦 The tech gap in sponsored products
Stay ahead. Subscribe now!
#RetailMedia #AdTech
https://bit.ly/3G6r6DX
From #CannesLions 2025 highlights to the live sports streaming wars, plus:
🤖 AI’s next chapter
🛒 Retail media under pressure
📦 The tech gap in sponsored products
Stay ahead. Subscribe now!
#RetailMedia #AdTech
https://bit.ly/3G6r6DX
July 2, 2025 at 12:02 PM
📩 Just dropped: This week’s Kevel Newsletter!
From #CannesLions 2025 highlights to the live sports streaming wars, plus:
🤖 AI’s next chapter
🛒 Retail media under pressure
📦 The tech gap in sponsored products
Stay ahead. Subscribe now!
#RetailMedia #AdTech
https://bit.ly/3G6r6DX
From #CannesLions 2025 highlights to the live sports streaming wars, plus:
🤖 AI’s next chapter
🛒 Retail media under pressure
📦 The tech gap in sponsored products
Stay ahead. Subscribe now!
#RetailMedia #AdTech
https://bit.ly/3G6r6DX
📈 Flexible. Future-focused. Built for growth.
Whether you’re just starting out or scaling up, Kevel delivers the tools you need to compete with the giants.
#RetailMedia #AdTech
Whether you’re just starting out or scaling up, Kevel delivers the tools you need to compete with the giants.
#RetailMedia #AdTech
June 26, 2025 at 12:01 PM
📈 Flexible. Future-focused. Built for growth.
Whether you’re just starting out or scaling up, Kevel delivers the tools you need to compete with the giants.
#RetailMedia #AdTech
Whether you’re just starting out or scaling up, Kevel delivers the tools you need to compete with the giants.
#RetailMedia #AdTech
📬 In this week’s Kevel newsletter:
• PayPal drops Storefront Ads
• Marriott relaunches its media network
• CVS teams up with Reddit
Plus: a look at Kevel’s new AI-powered Console + why fintech is getting serious about retail media.
https://www.linkedin.com/pulse/commerce-everywhere-kevelapi-r7dte
• PayPal drops Storefront Ads
• Marriott relaunches its media network
• CVS teams up with Reddit
Plus: a look at Kevel’s new AI-powered Console + why fintech is getting serious about retail media.
https://www.linkedin.com/pulse/commerce-everywhere-kevelapi-r7dte
June 24, 2025 at 3:31 PM
📬 In this week’s Kevel newsletter:
• PayPal drops Storefront Ads
• Marriott relaunches its media network
• CVS teams up with Reddit
Plus: a look at Kevel’s new AI-powered Console + why fintech is getting serious about retail media.
https://www.linkedin.com/pulse/commerce-everywhere-kevelapi-r7dte
• PayPal drops Storefront Ads
• Marriott relaunches its media network
• CVS teams up with Reddit
Plus: a look at Kevel’s new AI-powered Console + why fintech is getting serious about retail media.
https://www.linkedin.com/pulse/commerce-everywhere-kevelapi-r7dte
⭐ 𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝘁𝗵𝗿𝗶𝘃𝗲 𝗶𝗻 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝘀𝗽𝗮𝗰𝗲.
We’re not just spinning up ads – Kevel helps you launch a business.
#RetailMediaNetworks #KevelAdvantage #AdTechLeadership
We’re not just spinning up ads – Kevel helps you launch a business.
#RetailMediaNetworks #KevelAdvantage #AdTechLeadership
June 19, 2025 at 1:01 PM
⭐ 𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝘁𝗵𝗿𝗶𝘃𝗲 𝗶𝗻 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝘀𝗽𝗮𝗰𝗲.
We’re not just spinning up ads – Kevel helps you launch a business.
#RetailMediaNetworks #KevelAdvantage #AdTechLeadership
We’re not just spinning up ads – Kevel helps you launch a business.
#RetailMediaNetworks #KevelAdvantage #AdTechLeadership
🦁 Trends to watch at Cannes Lions
✨ Bold brand storytelling predicted to take center stage
🏠 Lowe's tackles measurement for long-purchase-cycle products
📈 Walmart's ad biz soars 50% with Vizio integration
Big updates! Don’t miss out!
https://www.linkedin.com/pulse/yes-we-cannes-kevelapi-lw2oe
✨ Bold brand storytelling predicted to take center stage
🏠 Lowe's tackles measurement for long-purchase-cycle products
📈 Walmart's ad biz soars 50% with Vizio integration
Big updates! Don’t miss out!
https://www.linkedin.com/pulse/yes-we-cannes-kevelapi-lw2oe
June 10, 2025 at 11:02 AM
🦁 Trends to watch at Cannes Lions
✨ Bold brand storytelling predicted to take center stage
🏠 Lowe's tackles measurement for long-purchase-cycle products
📈 Walmart's ad biz soars 50% with Vizio integration
Big updates! Don’t miss out!
https://www.linkedin.com/pulse/yes-we-cannes-kevelapi-lw2oe
✨ Bold brand storytelling predicted to take center stage
🏠 Lowe's tackles measurement for long-purchase-cycle products
📈 Walmart's ad biz soars 50% with Vizio integration
Big updates! Don’t miss out!
https://www.linkedin.com/pulse/yes-we-cannes-kevelapi-lw2oe
🏉 Please join us in welcoming Julian Sneeuwjagt to Kevel as our new Sales Director, UK, based in London!
He’s excited to make an impact and grow with a talented team.
Fun fact: He once played Rugby for Western Australia. Now he chases deals instead of tries! 💼💥
#TeamKevel
He’s excited to make an impact and grow with a talented team.
Fun fact: He once played Rugby for Western Australia. Now he chases deals instead of tries! 💼💥
#TeamKevel
June 6, 2025 at 1:03 PM
🏉 Please join us in welcoming Julian Sneeuwjagt to Kevel as our new Sales Director, UK, based in London!
He’s excited to make an impact and grow with a talented team.
Fun fact: He once played Rugby for Western Australia. Now he chases deals instead of tries! 💼💥
#TeamKevel
He’s excited to make an impact and grow with a talented team.
Fun fact: He once played Rugby for Western Australia. Now he chases deals instead of tries! 💼💥
#TeamKevel
🔗 𝗬𝗼𝘂𝗿 𝗥𝗠𝗡, 𝘆𝗼𝘂𝗿 𝗿𝘂𝗹𝗲𝘀.
Kevel helps you take ownership of your retail media business with tools to build, scale, and innovate — all while harnessing the power of your first-party data.
#AdTech #RetailFuture #DataDriven
Kevel helps you take ownership of your retail media business with tools to build, scale, and innovate — all while harnessing the power of your first-party data.
#AdTech #RetailFuture #DataDriven
June 5, 2025 at 12:02 PM
🔗 𝗬𝗼𝘂𝗿 𝗥𝗠𝗡, 𝘆𝗼𝘂𝗿 𝗿𝘂𝗹𝗲𝘀.
Kevel helps you take ownership of your retail media business with tools to build, scale, and innovate — all while harnessing the power of your first-party data.
#AdTech #RetailFuture #DataDriven
Kevel helps you take ownership of your retail media business with tools to build, scale, and innovate — all while harnessing the power of your first-party data.
#AdTech #RetailFuture #DataDriven
🏦 Are financial media networks profitable?
Chase Media Solutions says yes—driving $12B in spend last year.
Also in this week’s Kevel Newsletter:
🤖 70% of marketers to fully adopt AI by 2026
📝 IAB updates its ad terms
Read more 👇
https://www.linkedin.com/pulse/chase-ing-ad-dollars-kevelapi-os2ze
Chase Media Solutions says yes—driving $12B in spend last year.
Also in this week’s Kevel Newsletter:
🤖 70% of marketers to fully adopt AI by 2026
📝 IAB updates its ad terms
Read more 👇
https://www.linkedin.com/pulse/chase-ing-ad-dollars-kevelapi-os2ze
June 3, 2025 at 1:02 PM
🏦 Are financial media networks profitable?
Chase Media Solutions says yes—driving $12B in spend last year.
Also in this week’s Kevel Newsletter:
🤖 70% of marketers to fully adopt AI by 2026
📝 IAB updates its ad terms
Read more 👇
https://www.linkedin.com/pulse/chase-ing-ad-dollars-kevelapi-os2ze
Chase Media Solutions says yes—driving $12B in spend last year.
Also in this week’s Kevel Newsletter:
🤖 70% of marketers to fully adopt AI by 2026
📝 IAB updates its ad terms
Read more 👇
https://www.linkedin.com/pulse/chase-ing-ad-dollars-kevelapi-os2ze
🚀 The Kevel team has landed at Shoptalk Europe! Come say hi and let's chat all things retail media at Booth D55.
🚀 We can't wait to meet you!
#ShopTalk #ShopTalkEurope #Kevel
🚀 We can't wait to meet you!
#ShopTalk #ShopTalkEurope #Kevel
June 2, 2025 at 11:57 AM
🚀 The Kevel team has landed at Shoptalk Europe! Come say hi and let's chat all things retail media at Booth D55.
🚀 We can't wait to meet you!
#ShopTalk #ShopTalkEurope #Kevel
🚀 We can't wait to meet you!
#ShopTalk #ShopTalkEurope #Kevel
💡 Customizable ad tech for retailers.
Discover how Kevel empowers retailers to build powerful, personalized retail media networks — just like the big players.
Read insights from James Avery, our CEO:
https://www.theretailbulletin.com/interviews/qa-james-avery-founder-ceo-kevel-13-05-2025/
Discover how Kevel empowers retailers to build powerful, personalized retail media networks — just like the big players.
Read insights from James Avery, our CEO:
https://www.theretailbulletin.com/interviews/qa-james-avery-founder-ceo-kevel-13-05-2025/
May 30, 2025 at 12:30 PM
💡 Customizable ad tech for retailers.
Discover how Kevel empowers retailers to build powerful, personalized retail media networks — just like the big players.
Read insights from James Avery, our CEO:
https://www.theretailbulletin.com/interviews/qa-james-avery-founder-ceo-kevel-13-05-2025/
Discover how Kevel empowers retailers to build powerful, personalized retail media networks — just like the big players.
Read insights from James Avery, our CEO:
https://www.theretailbulletin.com/interviews/qa-james-avery-founder-ceo-kevel-13-05-2025/