Employees are increasingly receiving company-sponsored AI training. They are also increasingly using their training (and the trust that their company has placed in them) to engage in internal theft, sensitive information mining, and customer fraud kell.gg/bnq0

56% of Fortune 500 annual reports cited AI as a risk factor (up from 9% last year). Also, 74% of companies halted at least one AI project due to risk concerns. Not a bad thing--recognizing the risks is an essential step for building trust. Report on AI and trust here: kell.gg/7wr8

Truth is knowable but imperfectly and incompletely. So, it's shaped by our evolving understanding—and sometimes skewed by agendas, corporate interests, and... moths. Great article.

If you care about your online privacy, you may have selected the "Do Not Track" (DNT) option in your browser settings. But--companies aren't required to honor DNT, and they often don't. Kudos to Firefox for removing an option that created an illusory sense of privacy kell.gg/cosb

We start the year with historically low trust in institutions worldwide (for example, in the USA kell.gg/33ei.) But hey, not all institutions are a lost cause. Find an institution you can support in some way--local or national. Institutions need us as much as we need them!

How much do consumers need to trust that firms have protected them from product failure? And on the other hand, how much do firms need to trust that consumers will use their product carefully & wisely? That's the key question in this federal lawsuit.
kell.gg/3kn7

Here are five ways the US government can rebuild trust. Number five: reconnect with young people--a group with one of the lowest levels trust in government. Advice from the non-partisan Partnership for Public Service kell.gg/ynhn

Who gets credit for an online sale? A common approach is to credit the last thing that a customer saw before buying. This online influencer claims that the Honey extension browser can sneak in at the last minute to steal credit it didn't earn kell.gg/yw78

A "tying arrangement" is when you have to purchase one product in order to obtain another. Companies do this when they can assert power over employees or consumers. Asserting power is a bad way to build trust (but, apparently, a great way to earn $10 million) kell.gg/ovpl

No, this is not like Kristoff talking with Sven. For this kind of therapy, there's actually very little talking. Kids learn not only how to get a horse to trust them, but also how to regain trust in themselves kell.gg/yk8s

This grant-giving org changed their call for proposal process by first building trust with stakeholders and then getting suggestions for improvement. The process took 2x longer than usual but helped them attract the types of applicants & proposals they were looking for kell.gg/hlq2

“Your internal apparatus for separating truth from fiction became badly miscalibrated.” Judge sentences digital media company founder, who misled investors & lenders about company performance & audience size. PS It's still pretty easy to inflate digital audience size kell.gg/b5gw

Build trust by posting terms of service (TOS) that are written for customers, not judges and lawyers. That, plus three other privacy-first practices for your business @fortune.com @jodidaniels.bsky.social https://kell.gg/bcgu ##privacy

Responsible AI has two essential facets: risk mitigation and value creation. To create and sustain trust in AI, both facets are needed. See full (and interesting!) report from Accenture and AWS. Based on responses from 1,000 executives: https://kell.gg/7wr8 ##responsibleai

Care workers have learned to rely on a test that is untrustworthy and easy to misinterpret. For some patients (and their babies), the results have been devastating.

That translates to nearly 1 in 6 women in Congress being targets of nonconsensual sexually explicit deepfakes.

You may want to reconsider attending the World Beekeeping Awards this September. Due to rampant counterfeiting & an inability to test for adulteration, the Honey Award has been cancelled this year. Wasn't it Gresham who said "bad honey drives out good"? from the BBC: kell.gg/drar