He is the FBI's top hostage negoiator.
For over 24 years he has saved lives using a simple psychological playbook.
Here are his 7 game-changing frameworks for negotiating anything:
🧵
Too many benefits to working together.
Too many benefits to working together.
1. Start with a strong hook.
2. Use short sentences.
3. Focus on one idea.
4. Write how you talk.
5. End with a clear takeaway.
It’s not about being so clear that your audience stays for the content.
1. Start with a strong hook.
2. Use short sentences.
3. Focus on one idea.
4. Write how you talk.
5. End with a clear takeaway.
It’s not about being so clear that your audience stays for the content.
- Maintaining your relationships
- Keeping up your mental health
- Working 40+ hours at a job
- Sticking to a gym routine
- Posting 3x a day
You are a different breed.
- Maintaining your relationships
- Keeping up your mental health
- Working 40+ hours at a job
- Sticking to a gym routine
- Posting 3x a day
You are a different breed.
Waiting until it's "perfect."
Just start showing up.
Waiting until it's "perfect."
Just start showing up.
Then I tried posting once a day with intention.
When that worked, I started posting twice a day.
Once I added an engagement strategy, my growth doubled.
Content became fun again. Gained followers and built a world.
Effort ≠ progress.
Then I tried posting once a day with intention.
When that worked, I started posting twice a day.
Once I added an engagement strategy, my growth doubled.
Content became fun again. Gained followers and built a world.
Effort ≠ progress.
Make them tangible.
Bring them into the real world.
It'll be easier to make sense of them.
Make them tangible.
Bring them into the real world.
It'll be easier to make sense of them.
It wasn't always like that. The biggest changes I made:
• Optimized profile
• High-quality content
• Authentic engagement
Beginner Hell doesn't have to last forever.
This is how you get out.
It wasn't always like that. The biggest changes I made:
• Optimized profile
• High-quality content
• Authentic engagement
Beginner Hell doesn't have to last forever.
This is how you get out.
Proof does.
Proof does.
And 99% of what I post is nothing new.
But the fact that I'm willing to post at all puts me ahead of every potential creator who's just "thinking" about posting.
Let that sink in.
And 99% of what I post is nothing new.
But the fact that I'm willing to post at all puts me ahead of every potential creator who's just "thinking" about posting.
Let that sink in.
I engage 10x more than I post.
I engage 10x more than I post.
• Watched YouTube
• Liked tweets
• Took notes
Me in 2025:
• Wrote daily
• Built an audience
• Made money online
Same internet.
Different intention.
• Watched YouTube
• Liked tweets
• Took notes
Me in 2025:
• Wrote daily
• Built an audience
• Made money online
Same internet.
Different intention.
The smart ones chase alignment.
The smart ones chase alignment.
Solve one problem for one group of people on one channel.
Solve one problem for one group of people on one channel.
You are on the right path.
You are on the right path.
You can talk yourself into anything.
You can also talk yourself out of anything.
You can talk yourself into anything.
You can also talk yourself out of anything.
1. Sell the vision up top
2. Repeat the right problem
3. Share bold opinions
4. Build a content funnel
5. Start convos in DMs
Simple shift. Huge upside.
1. Sell the vision up top
2. Repeat the right problem
3. Share bold opinions
4. Build a content funnel
5. Start convos in DMs
Simple shift. Huge upside.
The alternative is sitting and "learning."
And that literally gets you nowhere.
The alternative is sitting and "learning."
And that literally gets you nowhere.
- Too old
- Too late
- Too hard
- Too risky
- Too young
Here's a reason to start: Freedom.
- Too old
- Too late
- Too hard
- Too risky
- Too young
Here's a reason to start: Freedom.
Perfection doesn’t sell.
Honesty does.
Share your story, not just your stats.
Show your flaws, your wins, your process.
When your audience sees themselves in you, they stick around.
Perfection doesn’t sell.
Honesty does.
Share your story, not just your stats.
Show your flaws, your wins, your process.
When your audience sees themselves in you, they stick around.
I was then able to leverage those testimonials for future products.
I'd take this over working for free any day.
I was then able to leverage those testimonials for future products.
I'd take this over working for free any day.
- Who are you?
- What do you do?
- What are you building?
- What is your expertise?
Show people why you are worth following.
- Who are you?
- What do you do?
- What are you building?
- What is your expertise?
Show people why you are worth following.
These days everyone has something to sell.
Want to build advocates?
Normalize overdelivering.
These days everyone has something to sell.
Want to build advocates?
Normalize overdelivering.
It takes building a skill set.
Stack those skills, build leverage, and then scale.
It takes building a skill set.
Stack those skills, build leverage, and then scale.
- Goals
- Aspirations
- Their idea of success
These should be priority when building a product or making content.
- Goals
- Aspirations
- Their idea of success
These should be priority when building a product or making content.