The “Holiday Nog” from Califia Farms is so good, and not just with coffee. I’ve spiked it with brandy as well and it does well! Doesn’t separate or throw off the taste.

We had tickets to the 2020 Olympics and still haven’t been able to get over to Japan since those plans were destroyed. I plan to change that.

Audience targeting metrics to inform brands how not to repeat this Polaroid mistake. There are fewer and fewer examples of extreme dissonance between influencers’ core content and identity vs. the campaigns they’re tapped for. The gap between them and the product isn’t so (confoundingly) far.

What he said is funny, but it’s also absolutely true. Sponsorships & endorsements that don’t align with the core brand identity of the celebrity/influencer don’t make any sense, but attaching a “big name” to something back then was like throwing spaghetti at the wall.

I will always love that video, because Kanye was explaining the concept of influencer marketing several years before it became the standard for advertising.

“Like Houston [Rockets]?” really took me out 😭

Even if the goal was simply to hedge the bet, it turned out to be a good decision.

Closing out the year strong 💪🏽

1 Peter 5:10 📖

Our day is a Wednesday, so Thanksgiving doesn’t apply, but there’s been a few “I thought it was garbage day?” comments from me that he’s set me straight about 😅

The creator who took steps to copyright her work was very smart to do so. As the writer notes, the “beige chic” aesthetic is very common & they’re in the same $AMZN program. Copying the composition (angles, shot list, etc.) of her videos is likely the better path to a claim for infringement.