It always fascinated me how inept at SEO Google's non-SEO teams were/are. What mistakes do you see in Google Ads robots.txt file?

Of the certainties in life, there are death, taxes, (if you're in Central Texas) never drive on I-35, and the fact that every subscription you have will increase in price perpetually. At least Yoast is adding some functionality with their prices increase.

I've decided to be brutally honest with these recruiters who reach out to me with opportunities that have insultingly low rates. Perhaps if I was in my 20s, living in a shared low-cost apartment, and just starting out in SEO I would consider it. Calibrate your expectations, recruiters.

Local SEOs won't be unscathed by this either. I ran a hyperlocal search and got hyperlocal results. #GoogleAIMode

Just received my invitation to AI Mode from Google. It appears to be a tab that precedes the "All" tab in desktop mode. It appears that in the responses, Gemini will only link to its sources, not other relevant sites.

Costco gets so many things right, but they kind of annoy me with some of their marketing. For example, seconds ago, I received a promotional email from them in which they featured this massage chair. It looks amazing, but ... it's Out of Stock. So, why promote it?

Per your request... Side note: the red (invalid) in the graph was from a developer changing the date format. (This is why we have to be vigilant.)

I was trying to check my follower counter, but it was forbidden. Nyuk, nyuk, nyuk.

Passed over for another list.

There are a few of us.

Okay. This is the kind of crap I was talking about in my previous post. Roughly $25 per hour for a SENIOR SEO Specialist role. Are you f#ck1ing kidding me? I was making that in 2008 as a low level SEO Copywriter, and this role requires 5-10 years of experience. You companies have lost your minds.

Technical SEO is one of those skillsets that reinforces the Competence learning model. Don't let the minutiae and sheer number of potential technical issues dissuade you from learning it. Even now, I surprise myself when I easily solve a problem that would've thrown me into a panic before.

I'm seeing several people with "⚠️ Invalid Handle" errors below their user names on @bsky.app. Seems like it's too many to be related to anything offensive in those handles. Did we break it with our mass migration?