Keir Whitaker
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keirwhitaker.com
Keir Whitaker
@keirwhitaker.com
I help Shopify Partners solve marketing problems, build awareness & get noticed. Find out how at keirwhitaker.com.
It's hard to imagine why he couldn't connect with me earlier 😆!
October 16, 2025 at 1:22 PM
Free on Wed 29th October at 12:00 CET?

If so, why not join me and a panel of freelancers and consultants from different industries as we play ‘Never Have I Ever’ (alcohol-free) with the messy truths of self-employment.

Sounds fun, right?

www.linkedin.com/events/never...
October 13, 2025 at 10:32 AM
At the end of September, we hosted the fifth (3rd in London) edition of Craft+Work and spent the day discussing building businesses in the Shopify Partner ecosystem.

Thanks to @marcthiele.com for taking the photos, which are featured in the post.

www.linkedin.com/posts/keirwh...
I've so much more to say about Craft+Work: London, but here's a flavour of the day in photo and sketch. A massive thanks to everyone who joined us and made the day what it was. Next up, 🇨🇦… ...
I've so much more to say about Craft+Work: London, but here's a flavour of the day in photo and sketch. A massive thanks to everyone who joined us and made the day what it was. Next up, 🇨🇦 Toronto o...
www.linkedin.com
October 13, 2025 at 10:29 AM
This year, I've managed to persuade four brilliant people to share their personal stories and insights at Craft+Work: London.

From rebuilding brands to navigating bureaucracy, choosing agencies to wrestling with AI. You're going to love what they have to say.

keirwhitaker.com/blog/london-...
July 26, 2025 at 10:00 AM
Next up in my interview series "9 Questions For..." is the founder of @withjack.bsky.social Ashley Baxter (@ashley-baxter.bsky.social).

As I always say, "The questions might be the same, but the insights certainly aren't!"

Read here: keirwhitaker.com/blog/9-quest...
July 21, 2025 at 1:39 PM
"We don't do things differently just to be different. We do things differently to create a different experience."

Yup, I just quoted myself 🤣!

A recent post on how my event for Shopify Partners came to be!

www.linkedin.com/posts/keirwh...
I do love a conference! | Keir Whitaker
I do love a conference! The atmosphere, the hallway chats, and the chance to catch up with friends and peers. I’ll never stop going to them. But a few years ago, I felt something was missing — a sp...
www.linkedin.com
July 11, 2025 at 3:31 PM
Are you a 𝘀𝗼𝗹𝗼𝗶𝘀𝘁, 𝗳𝗼𝘂𝗻𝗱𝗲𝗿, 𝗼𝗿 𝗹𝗲𝗮𝗱𝗲𝗿 working in the Shopify Partner ecosystem?

If so, you might be interested in 𝗖𝗿𝗮𝗳𝘁+𝗪𝗼𝗿𝗸 — my small (𝗼𝗻𝗹𝘆 𝟱𝟬 𝘁𝗶𝗰𝗸𝗲𝘁𝘀), intentional event for people like you!

Full details here: keirwhitaker.com/craftandwork...
June 19, 2025 at 2:57 PM
Just hit "schedule" on my next newsletter! Am I the only one who finds this more than a little bit stressful?

In this issue:

- Craft+Work 2025 announcement
- New interview with Shopify app devs, Optizio
- Can we add more delight to our work?
- 3 links from The Vault

keirwhitaker.com/newsletter/
Flying Solo Newsletter
Sign up to receive my newsletter Flying Solo
keirwhitaker.com
May 21, 2025 at 3:26 PM
Love the recap video of @beyondtellerrand.com Düsseldorf 2025, complete with a cameo by @oliverlindberg.com.

www.youtube.com/watch?v=8MNu...

Next stop Berlin: beyondtellerrand.com/events/berli...

#btconf #lostwithlindberg
beyond tellerrand Düsseldorf 2025 Recap
YouTube video by beyond tellerrand
www.youtube.com
May 14, 2025 at 7:53 AM
I may have a positioning problem.

Here's the proof: a recent cold LinkedIn message from a "Franchisee Attraction Partner at McDonald's".

"We are currently looking for Franchisees, and looking at your profile, we think you might be a good fit for our network."

Must revisit my content strategy 🍔!
May 8, 2025 at 1:53 PM
One for the Substack publishers out there!

Very saddened to hear Lucy has lost her entire archive!

hypeyourself.substack.com/p/deleting-m...
May 8, 2025 at 9:29 AM
Small world moment: seeing the letterer (Martina Flor) share a net magazine cover she created, which I contributed to while sitting next to the editor of that issue (@oliverlindberg.com)! Still miss that mag. #btconf
“Lettering is more than drawing letters—it’s storytelling, confidence, and creating your own path.” #martinaFlor shows how craft, vision, and business can turn passion into impact. @beyondtellerrand.com #btConf
May 6, 2025 at 6:10 AM
Here we go again @beyondtellerrand.com 😀
May 5, 2025 at 9:00 AM
In the latest edition of my "9 Questions For…" series, we hear from co-founders Dave Spanton & Sammy Isseyegh of Optiz.io.

keirwhitaker.com/blog/nine-qu...
9 Questions For...Optizio
In this edition of 9 Questions For…, we hear from co-founders of Shopify App company Optizio Dave Spanton & Sammy Isseyegh.
keirwhitaker.com
April 29, 2025 at 1:18 PM
In town for Shopify's Editions.Dev? Why not come a day or two early and enjoy Techtonic from the team at Mantle?

Early bird tickets $100CAD!

heymantle.com/techtonic
Techtonic
May 27 - 28 • Toronto ON
heymantle.com
March 4, 2025 at 10:37 AM
Prepping a newsletter like it's 2022!

Want in? Sign up here: keirwhitaker.com?popup=keirwh...
February 25, 2025 at 6:44 PM
I buy a lot of books and occasionally manage to read them (tell me I'm not the only one). One I did read was "Unreasonable Hospitality" by Will Guidara. Highly relevant to anyone running a service-based business. Have you read it?

www.unreasonablehospitality.com
February 21, 2025 at 10:25 AM
Another great London Shopify Tech Meetup last week rounded out with the usual hunt for a restaurant still serving after 10 pm!

x.com/SammyIsseyeg...
February 18, 2025 at 8:41 AM
I love seeing what goes on behind the scenes of businesses, and company handbooks are no exception. I am currently digging into this one from Duolingo.

Found via @peterkang34.bsky.social's excellent "Consumed / Created" newsletter.

blog.duolingo.com/handbook/
Inside the Duolingo Company Handbook
earn about Duolingo's culture, principles, and approach to building extraordinary things.
blog.duolingo.com
February 18, 2025 at 8:37 AM
I'm a sucker for retro tech documentaries, here are three I recommend:

- General Magic (www.generalmagicthemovie.com)
- The Commodore Story (thecommodorestory.com)
- Viva Amiga (www.amazon.co.uk/Viva-Amiga/d...)

What should I add to my list?
General Magic the Movie
www.generalmagicthemovie.com
February 17, 2025 at 2:06 PM
We're told to "niche down" constantly, but is it enough? Alex James thinks not. What's your take?

www.linkedin.com/posts/alex-o...
Alex James on LinkedIn: A Niche Is No Longer Enough | 198 comments
"Just niche down" has become a lethal lullaby. The world has changed. Firms must adapt. Here's how: | 198 comments on LinkedIn
www.linkedin.com
February 17, 2025 at 2:02 PM
In a move that feels very 2005, I've started to publish links to articles, tools, and resources I find interesting. Mainly relevant to soloists and founders of small businesses.

keirwhitaker.com/vault/
Vault
Collated bookmarks for Soloists and Founders
keirwhitaker.com
February 3, 2025 at 5:36 PM