Keir Whitaker
@keirwhitaker.com
I help Shopify Partners solve marketing problems, build awareness & get noticed. Find out how at keirwhitaker.com.
Delighted that @marcthiele.com launched the new @beyondtellerrand.com website in time for Berlin next week.
beyondtellerrand.com
beyondtellerrand.com
beyond tellerrand: Europe’s best loved conference for coders & creatives.
beyond tellerrand is the affordable single-track event where creativity and technology meet. Taking place in Düsseldorf and Berlin these days with 500+ attendees each in a renowned, familiar and frien...
beyondtellerrand.com
October 29, 2025 at 3:05 PM
Delighted that @marcthiele.com launched the new @beyondtellerrand.com website in time for Berlin next week.
beyondtellerrand.com
beyondtellerrand.com
It's hard to imagine why he couldn't connect with me earlier 😆!
October 16, 2025 at 1:22 PM
It's hard to imagine why he couldn't connect with me earlier 😆!
Free on Wed 29th October at 12:00 CET?
If so, why not join me and a panel of freelancers and consultants from different industries as we play ‘Never Have I Ever’ (alcohol-free) with the messy truths of self-employment.
Sounds fun, right?
www.linkedin.com/events/never...
If so, why not join me and a panel of freelancers and consultants from different industries as we play ‘Never Have I Ever’ (alcohol-free) with the messy truths of self-employment.
Sounds fun, right?
www.linkedin.com/events/never...
October 13, 2025 at 10:32 AM
Free on Wed 29th October at 12:00 CET?
If so, why not join me and a panel of freelancers and consultants from different industries as we play ‘Never Have I Ever’ (alcohol-free) with the messy truths of self-employment.
Sounds fun, right?
www.linkedin.com/events/never...
If so, why not join me and a panel of freelancers and consultants from different industries as we play ‘Never Have I Ever’ (alcohol-free) with the messy truths of self-employment.
Sounds fun, right?
www.linkedin.com/events/never...
At the end of September, we hosted the fifth (3rd in London) edition of Craft+Work and spent the day discussing building businesses in the Shopify Partner ecosystem.
Thanks to @marcthiele.com for taking the photos, which are featured in the post.
www.linkedin.com/posts/keirwh...
Thanks to @marcthiele.com for taking the photos, which are featured in the post.
www.linkedin.com/posts/keirwh...
I've so much more to say about Craft+Work: London, but here's a flavour of the day in photo and sketch.
A massive thanks to everyone who joined us and made the day what it was.
Next up, 🇨🇦… ...
I've so much more to say about Craft+Work: London, but here's a flavour of the day in photo and sketch.
A massive thanks to everyone who joined us and made the day what it was.
Next up, 🇨🇦 Toronto o...
www.linkedin.com
October 13, 2025 at 10:29 AM
At the end of September, we hosted the fifth (3rd in London) edition of Craft+Work and spent the day discussing building businesses in the Shopify Partner ecosystem.
Thanks to @marcthiele.com for taking the photos, which are featured in the post.
www.linkedin.com/posts/keirwh...
Thanks to @marcthiele.com for taking the photos, which are featured in the post.
www.linkedin.com/posts/keirwh...
A quick post on a few events happening in late September (including a shameless plug for my own event Craft+Work)!
www.linkedin.com/posts/keirwh...
www.linkedin.com/posts/keirwh...
In just over two weeks, I'll be heading to London to attend three events.
First up, a few hours of chat and swag at eCommerce Expo!
Next, I'll be at the London Shopify Partners Tech Talk hos...
In just over two weeks, I'll be heading to London to attend three events.
First up, a few hours of chat and swag at eCommerce Expo!
Next, I'll be at the London Shopify Partners Tech Talk hosted by N...
www.linkedin.com
September 8, 2025 at 9:47 AM
A quick post on a few events happening in late September (including a shameless plug for my own event Craft+Work)!
www.linkedin.com/posts/keirwh...
www.linkedin.com/posts/keirwh...
This year, I've managed to persuade four brilliant people to share their personal stories and insights at Craft+Work: London.
From rebuilding brands to navigating bureaucracy, choosing agencies to wrestling with AI. You're going to love what they have to say.
keirwhitaker.com/blog/london-...
From rebuilding brands to navigating bureaucracy, choosing agencies to wrestling with AI. You're going to love what they have to say.
keirwhitaker.com/blog/london-...
July 26, 2025 at 10:00 AM
This year, I've managed to persuade four brilliant people to share their personal stories and insights at Craft+Work: London.
From rebuilding brands to navigating bureaucracy, choosing agencies to wrestling with AI. You're going to love what they have to say.
keirwhitaker.com/blog/london-...
From rebuilding brands to navigating bureaucracy, choosing agencies to wrestling with AI. You're going to love what they have to say.
keirwhitaker.com/blog/london-...
Next up in my interview series "9 Questions For..." is the founder of @withjack.bsky.social Ashley Baxter (@ashley-baxter.bsky.social).
As I always say, "The questions might be the same, but the insights certainly aren't!"
Read here: keirwhitaker.com/blog/9-quest...
As I always say, "The questions might be the same, but the insights certainly aren't!"
Read here: keirwhitaker.com/blog/9-quest...
July 21, 2025 at 1:39 PM
Next up in my interview series "9 Questions For..." is the founder of @withjack.bsky.social Ashley Baxter (@ashley-baxter.bsky.social).
As I always say, "The questions might be the same, but the insights certainly aren't!"
Read here: keirwhitaker.com/blog/9-quest...
As I always say, "The questions might be the same, but the insights certainly aren't!"
Read here: keirwhitaker.com/blog/9-quest...
"We don't do things differently just to be different. We do things differently to create a different experience."
Yup, I just quoted myself 🤣!
A recent post on how my event for Shopify Partners came to be!
www.linkedin.com/posts/keirwh...
Yup, I just quoted myself 🤣!
A recent post on how my event for Shopify Partners came to be!
www.linkedin.com/posts/keirwh...
I do love a conference! | Keir Whitaker
I do love a conference!
The atmosphere, the hallway chats, and the chance to catch up with friends and peers. I’ll never stop going to them.
But a few years ago, I felt something was missing — a sp...
www.linkedin.com
July 11, 2025 at 3:31 PM
"We don't do things differently just to be different. We do things differently to create a different experience."
Yup, I just quoted myself 🤣!
A recent post on how my event for Shopify Partners came to be!
www.linkedin.com/posts/keirwh...
Yup, I just quoted myself 🤣!
A recent post on how my event for Shopify Partners came to be!
www.linkedin.com/posts/keirwh...
Are you a 𝘀𝗼𝗹𝗼𝗶𝘀𝘁, 𝗳𝗼𝘂𝗻𝗱𝗲𝗿, 𝗼𝗿 𝗹𝗲𝗮𝗱𝗲𝗿 working in the Shopify Partner ecosystem?
If so, you might be interested in 𝗖𝗿𝗮𝗳𝘁+𝗪𝗼𝗿𝗸 — my small (𝗼𝗻𝗹𝘆 𝟱𝟬 𝘁𝗶𝗰𝗸𝗲𝘁𝘀), intentional event for people like you!
Full details here: keirwhitaker.com/craftandwork...
If so, you might be interested in 𝗖𝗿𝗮𝗳𝘁+𝗪𝗼𝗿𝗸 — my small (𝗼𝗻𝗹𝘆 𝟱𝟬 𝘁𝗶𝗰𝗸𝗲𝘁𝘀), intentional event for people like you!
Full details here: keirwhitaker.com/craftandwork...
June 19, 2025 at 2:57 PM
Are you a 𝘀𝗼𝗹𝗼𝗶𝘀𝘁, 𝗳𝗼𝘂𝗻𝗱𝗲𝗿, 𝗼𝗿 𝗹𝗲𝗮𝗱𝗲𝗿 working in the Shopify Partner ecosystem?
If so, you might be interested in 𝗖𝗿𝗮𝗳𝘁+𝗪𝗼𝗿𝗸 — my small (𝗼𝗻𝗹𝘆 𝟱𝟬 𝘁𝗶𝗰𝗸𝗲𝘁𝘀), intentional event for people like you!
Full details here: keirwhitaker.com/craftandwork...
If so, you might be interested in 𝗖𝗿𝗮𝗳𝘁+𝗪𝗼𝗿𝗸 — my small (𝗼𝗻𝗹𝘆 𝟱𝟬 𝘁𝗶𝗰𝗸𝗲𝘁𝘀), intentional event for people like you!
Full details here: keirwhitaker.com/craftandwork...
Just hit "schedule" on my next newsletter! Am I the only one who finds this more than a little bit stressful?
In this issue:
- Craft+Work 2025 announcement
- New interview with Shopify app devs, Optizio
- Can we add more delight to our work?
- 3 links from The Vault
keirwhitaker.com/newsletter/
In this issue:
- Craft+Work 2025 announcement
- New interview with Shopify app devs, Optizio
- Can we add more delight to our work?
- 3 links from The Vault
keirwhitaker.com/newsletter/
Flying Solo Newsletter
Sign up to receive my newsletter Flying Solo
keirwhitaker.com
May 21, 2025 at 3:26 PM
Just hit "schedule" on my next newsletter! Am I the only one who finds this more than a little bit stressful?
In this issue:
- Craft+Work 2025 announcement
- New interview with Shopify app devs, Optizio
- Can we add more delight to our work?
- 3 links from The Vault
keirwhitaker.com/newsletter/
In this issue:
- Craft+Work 2025 announcement
- New interview with Shopify app devs, Optizio
- Can we add more delight to our work?
- 3 links from The Vault
keirwhitaker.com/newsletter/
Love the recap video of @beyondtellerrand.com Düsseldorf 2025, complete with a cameo by @oliverlindberg.com.
www.youtube.com/watch?v=8MNu...
Next stop Berlin: beyondtellerrand.com/events/berli...
#btconf #lostwithlindberg
www.youtube.com/watch?v=8MNu...
Next stop Berlin: beyondtellerrand.com/events/berli...
#btconf #lostwithlindberg
beyond tellerrand Düsseldorf 2025 Recap
YouTube video by beyond tellerrand
www.youtube.com
May 14, 2025 at 7:53 AM
Love the recap video of @beyondtellerrand.com Düsseldorf 2025, complete with a cameo by @oliverlindberg.com.
www.youtube.com/watch?v=8MNu...
Next stop Berlin: beyondtellerrand.com/events/berli...
#btconf #lostwithlindberg
www.youtube.com/watch?v=8MNu...
Next stop Berlin: beyondtellerrand.com/events/berli...
#btconf #lostwithlindberg
I may have a positioning problem.
Here's the proof: a recent cold LinkedIn message from a "Franchisee Attraction Partner at McDonald's".
"We are currently looking for Franchisees, and looking at your profile, we think you might be a good fit for our network."
Must revisit my content strategy 🍔!
Here's the proof: a recent cold LinkedIn message from a "Franchisee Attraction Partner at McDonald's".
"We are currently looking for Franchisees, and looking at your profile, we think you might be a good fit for our network."
Must revisit my content strategy 🍔!
May 8, 2025 at 1:53 PM
I may have a positioning problem.
Here's the proof: a recent cold LinkedIn message from a "Franchisee Attraction Partner at McDonald's".
"We are currently looking for Franchisees, and looking at your profile, we think you might be a good fit for our network."
Must revisit my content strategy 🍔!
Here's the proof: a recent cold LinkedIn message from a "Franchisee Attraction Partner at McDonald's".
"We are currently looking for Franchisees, and looking at your profile, we think you might be a good fit for our network."
Must revisit my content strategy 🍔!
One for the Substack publishers out there!
Very saddened to hear Lucy has lost her entire archive!
hypeyourself.substack.com/p/deleting-m...
Very saddened to hear Lucy has lost her entire archive!
hypeyourself.substack.com/p/deleting-m...
May 8, 2025 at 9:29 AM
One for the Substack publishers out there!
Very saddened to hear Lucy has lost her entire archive!
hypeyourself.substack.com/p/deleting-m...
Very saddened to hear Lucy has lost her entire archive!
hypeyourself.substack.com/p/deleting-m...
Small world moment: seeing the letterer (Martina Flor) share a net magazine cover she created, which I contributed to while sitting next to the editor of that issue (@oliverlindberg.com)! Still miss that mag. #btconf
“Lettering is more than drawing letters—it’s storytelling, confidence, and creating your own path.” #martinaFlor shows how craft, vision, and business can turn passion into impact. @beyondtellerrand.com #btConf
May 6, 2025 at 6:10 AM
Small world moment: seeing the letterer (Martina Flor) share a net magazine cover she created, which I contributed to while sitting next to the editor of that issue (@oliverlindberg.com)! Still miss that mag. #btconf
Here we go again @beyondtellerrand.com 😀
May 5, 2025 at 9:00 AM
Here we go again @beyondtellerrand.com 😀
In the latest edition of my "9 Questions For…" series, we hear from co-founders Dave Spanton & Sammy Isseyegh of Optiz.io.
keirwhitaker.com/blog/nine-qu...
keirwhitaker.com/blog/nine-qu...
9 Questions For...Optizio
In this edition of 9 Questions For…, we hear from co-founders of Shopify App company Optizio Dave Spanton & Sammy Isseyegh.
keirwhitaker.com
April 29, 2025 at 1:18 PM
In the latest edition of my "9 Questions For…" series, we hear from co-founders Dave Spanton & Sammy Isseyegh of Optiz.io.
keirwhitaker.com/blog/nine-qu...
keirwhitaker.com/blog/nine-qu...
Great interview with @marcthiele.com discussing the beginnings of @beyondtellerrand.com and where he might take things next.
www.vivid-magazin.de/skilled-trad...
www.vivid-magazin.de/skilled-trad...
A LITTLE ISLAND OF DELIGHT — Vivid Magazin
He has been consistently breathing new life into the Düsseldorf event scene - for the last 15 years, Marc Thiele has been connecting creative and tech-savvy people who want to think outside the box at...
www.vivid-magazin.de
April 23, 2025 at 8:54 AM
Great interview with @marcthiele.com discussing the beginnings of @beyondtellerrand.com and where he might take things next.
www.vivid-magazin.de/skilled-trad...
www.vivid-magazin.de/skilled-trad...
In town for Shopify's Editions.Dev? Why not come a day or two early and enjoy Techtonic from the team at Mantle?
Early bird tickets $100CAD!
heymantle.com/techtonic
Early bird tickets $100CAD!
heymantle.com/techtonic
Techtonic
May 27 - 28 • Toronto ON
heymantle.com
March 4, 2025 at 10:37 AM
In town for Shopify's Editions.Dev? Why not come a day or two early and enjoy Techtonic from the team at Mantle?
Early bird tickets $100CAD!
heymantle.com/techtonic
Early bird tickets $100CAD!
heymantle.com/techtonic
February 25, 2025 at 6:44 PM
I buy a lot of books and occasionally manage to read them (tell me I'm not the only one). One I did read was "Unreasonable Hospitality" by Will Guidara. Highly relevant to anyone running a service-based business. Have you read it?
www.unreasonablehospitality.com
www.unreasonablehospitality.com
February 21, 2025 at 10:25 AM
I buy a lot of books and occasionally manage to read them (tell me I'm not the only one). One I did read was "Unreasonable Hospitality" by Will Guidara. Highly relevant to anyone running a service-based business. Have you read it?
www.unreasonablehospitality.com
www.unreasonablehospitality.com
Another great London Shopify Tech Meetup last week rounded out with the usual hunt for a restaurant still serving after 10 pm!
x.com/SammyIsseyeg...
x.com/SammyIsseyeg...
February 18, 2025 at 8:41 AM
Another great London Shopify Tech Meetup last week rounded out with the usual hunt for a restaurant still serving after 10 pm!
x.com/SammyIsseyeg...
x.com/SammyIsseyeg...
I love seeing what goes on behind the scenes of businesses, and company handbooks are no exception. I am currently digging into this one from Duolingo.
Found via @peterkang34.bsky.social's excellent "Consumed / Created" newsletter.
blog.duolingo.com/handbook/
Found via @peterkang34.bsky.social's excellent "Consumed / Created" newsletter.
blog.duolingo.com/handbook/
Inside the Duolingo Company Handbook
earn about Duolingo's culture, principles, and approach to building extraordinary things.
blog.duolingo.com
February 18, 2025 at 8:37 AM
I love seeing what goes on behind the scenes of businesses, and company handbooks are no exception. I am currently digging into this one from Duolingo.
Found via @peterkang34.bsky.social's excellent "Consumed / Created" newsletter.
blog.duolingo.com/handbook/
Found via @peterkang34.bsky.social's excellent "Consumed / Created" newsletter.
blog.duolingo.com/handbook/
I'm a sucker for retro tech documentaries, here are three I recommend:
- General Magic (www.generalmagicthemovie.com)
- The Commodore Story (thecommodorestory.com)
- Viva Amiga (www.amazon.co.uk/Viva-Amiga/d...)
What should I add to my list?
- General Magic (www.generalmagicthemovie.com)
- The Commodore Story (thecommodorestory.com)
- Viva Amiga (www.amazon.co.uk/Viva-Amiga/d...)
What should I add to my list?
General Magic the Movie
www.generalmagicthemovie.com
February 17, 2025 at 2:06 PM
I'm a sucker for retro tech documentaries, here are three I recommend:
- General Magic (www.generalmagicthemovie.com)
- The Commodore Story (thecommodorestory.com)
- Viva Amiga (www.amazon.co.uk/Viva-Amiga/d...)
What should I add to my list?
- General Magic (www.generalmagicthemovie.com)
- The Commodore Story (thecommodorestory.com)
- Viva Amiga (www.amazon.co.uk/Viva-Amiga/d...)
What should I add to my list?
We're told to "niche down" constantly, but is it enough? Alex James thinks not. What's your take?
www.linkedin.com/posts/alex-o...
www.linkedin.com/posts/alex-o...
Alex James on LinkedIn: A Niche Is No Longer Enough | 198 comments
"Just niche down" has become a lethal lullaby.
The world has changed.
Firms must adapt.
Here's how: | 198 comments on LinkedIn
www.linkedin.com
February 17, 2025 at 2:02 PM
We're told to "niche down" constantly, but is it enough? Alex James thinks not. What's your take?
www.linkedin.com/posts/alex-o...
www.linkedin.com/posts/alex-o...
In a move that feels very 2005, I've started to publish links to articles, tools, and resources I find interesting. Mainly relevant to soloists and founders of small businesses.
keirwhitaker.com/vault/
keirwhitaker.com/vault/
Vault
Collated bookmarks for Soloists and Founders
keirwhitaker.com
February 3, 2025 at 5:36 PM
In a move that feels very 2005, I've started to publish links to articles, tools, and resources I find interesting. Mainly relevant to soloists and founders of small businesses.
keirwhitaker.com/vault/
keirwhitaker.com/vault/