although 'digital is more than just tech', 'responding to raised expectations' etc. Although I still think digital mostly means tech to people outside the sector anyway...

sooo good. I'd forgotten about the maturity model in there, but it really fits with the conversation at Agile in the Ether @ewebber.bsky.social about how some of these frameworks that are useful at one point then become a hindrance as you go further.

Yeah, just a TXT record. It’s kinda nice, I suppose.