Keith Barker
@keefomatic.com
Designer & marketer. Founder of Keefomatic Creative Marketing — keefomatic.com
Based in Ashby de la Zouch, UK.
My new book, '20 Ways to Stand Out Using Print,' is available now on Amazon.
More details at http://20ways.uk/
Based in Ashby de la Zouch, UK.
My new book, '20 Ways to Stand Out Using Print,' is available now on Amazon.
More details at http://20ways.uk/
If you are in any way interested in graphic design, the news that Canva has released ‘Affinity by Canva’ for free should pique your interest.
As someone paying Adobe a small fortune for design software, here why I won’t be taking up Canva’s free offer:
open.substack.com/pub/visibili...
As someone paying Adobe a small fortune for design software, here why I won’t be taking up Canva’s free offer:
open.substack.com/pub/visibili...
Affinity and Beyond
Why free design software is not for me
open.substack.com
November 1, 2025 at 11:19 PM
If you are in any way interested in graphic design, the news that Canva has released ‘Affinity by Canva’ for free should pique your interest.
As someone paying Adobe a small fortune for design software, here why I won’t be taking up Canva’s free offer:
open.substack.com/pub/visibili...
As someone paying Adobe a small fortune for design software, here why I won’t be taking up Canva’s free offer:
open.substack.com/pub/visibili...
Traditional SEO advice assumes you have thousands of monthly searches to compete for. What happens when you're fighting for a handful? Smart micro-businesses are doing this instead:
open.substack.com/pub/visibili...
open.substack.com/pub/visibili...
Too Niche for Google? Smarter Marketing for Micro-Businesses
If your business serves a specialist market or small local area, traditional SEO probably isn't working. Here's a smarter way to use your time.
open.substack.com
August 4, 2025 at 4:01 PM
Traditional SEO advice assumes you have thousands of monthly searches to compete for. What happens when you're fighting for a handful? Smart micro-businesses are doing this instead:
open.substack.com/pub/visibili...
open.substack.com/pub/visibili...
Many small businesses invest in a professional website, only to find it brings in few clients. In my latest article, I share a real-world, work-in-progress case study – a therapy practice with a site that's not generating leads.
visibilityblueprint.substack.com/p/build-it-a...
visibilityblueprint.substack.com/p/build-it-a...
July 14, 2025 at 1:14 PM
Many small businesses invest in a professional website, only to find it brings in few clients. In my latest article, I share a real-world, work-in-progress case study – a therapy practice with a site that's not generating leads.
visibilityblueprint.substack.com/p/build-it-a...
visibilityblueprint.substack.com/p/build-it-a...
Social media reach has nose-dived – and for small businesses, that might be the best thing that could have happened.
If you're trying to grow your business without becoming a full-time content creator, my latest article is for you.
visibilityblueprint.substack.com/p/stop-broad...
If you're trying to grow your business without becoming a full-time content creator, my latest article is for you.
visibilityblueprint.substack.com/p/stop-broad...
Stop Broadcasting and Start Connecting
Relationship-first marketing in an age of social media fatigue
visibilityblueprint.substack.com
June 2, 2025 at 2:00 PM
Social media reach has nose-dived – and for small businesses, that might be the best thing that could have happened.
If you're trying to grow your business without becoming a full-time content creator, my latest article is for you.
visibilityblueprint.substack.com/p/stop-broad...
If you're trying to grow your business without becoming a full-time content creator, my latest article is for you.
visibilityblueprint.substack.com/p/stop-broad...
I work with small and micro-businesses (often solo business owners) who need a 121 brand partner to deliver strategy, design and marketing in a simple, no-jargon way.
As part of that, I have my own marketing framework, The Visibility Blueprint.
Here's a taste:
open.substack.com/pub/visibili...
As part of that, I have my own marketing framework, The Visibility Blueprint.
Here's a taste:
open.substack.com/pub/visibili...
How to Market a Small Business Without Social Media
A few uncomfortable truths… and some hopeful ones too.
open.substack.com
May 15, 2025 at 11:14 AM
I work with small and micro-businesses (often solo business owners) who need a 121 brand partner to deliver strategy, design and marketing in a simple, no-jargon way.
As part of that, I have my own marketing framework, The Visibility Blueprint.
Here's a taste:
open.substack.com/pub/visibili...
As part of that, I have my own marketing framework, The Visibility Blueprint.
Here's a taste:
open.substack.com/pub/visibili...
"It's not about shouting louder or trying to be everywhere. It's about making sure your marketing reaches the people who will truly value and benefit from what you offer."
Check out my new article on Substack.
visibilityblueprint.substack.com/p/the-visibi...
Check out my new article on Substack.
visibilityblueprint.substack.com/p/the-visibi...
The Visibility Blueprint: A New Approach for Small Businesses
Empowering Small and Micro-Business Owners to Navigate an Ever-Changing Marketing Landscape
visibilityblueprint.substack.com
May 13, 2025 at 3:06 PM
"It's not about shouting louder or trying to be everywhere. It's about making sure your marketing reaches the people who will truly value and benefit from what you offer."
Check out my new article on Substack.
visibilityblueprint.substack.com/p/the-visibi...
Check out my new article on Substack.
visibilityblueprint.substack.com/p/the-visibi...
I’ve just joined Substack with my newsletter called The Visibility Blueprint. It’s aimed at the owners of small and micro-businesses. If you want some help marketing your small biz (and we could all do with that), give it a go:
open.substack.com/pub/visibili...
open.substack.com/pub/visibili...
The Free Visibility Era is Over
Why Your Marketing Isn't Working Anymore
open.substack.com
May 11, 2025 at 5:21 PM
I’ve just joined Substack with my newsletter called The Visibility Blueprint. It’s aimed at the owners of small and micro-businesses. If you want some help marketing your small biz (and we could all do with that), give it a go:
open.substack.com/pub/visibili...
open.substack.com/pub/visibili...
While reviewing my website analytics last week, I noticed that ChatGPT has overtaken Facebook as a source of referrals.
That led me into a deep dive into AI-generated referrals, which I've turned into my latest article series. Here’s the first article:
keefomatic.com/how-generati...
That led me into a deep dive into AI-generated referrals, which I've turned into my latest article series. Here’s the first article:
keefomatic.com/how-generati...
How Generative Engine Optimisation (GEO) Search is Changing Marketing
Find out about Generative Engine Optimisation (GEO) Search – is Google's stranglehold on search traffic coming to an end with the rise of AI search traffic?
keefomatic.com
March 4, 2025 at 12:09 PM
While reviewing my website analytics last week, I noticed that ChatGPT has overtaken Facebook as a source of referrals.
That led me into a deep dive into AI-generated referrals, which I've turned into my latest article series. Here’s the first article:
keefomatic.com/how-generati...
That led me into a deep dive into AI-generated referrals, which I've turned into my latest article series. Here’s the first article:
keefomatic.com/how-generati...
Got a 5pt question in the Only Connect final, so thats nice 😏 #onlyconnect
March 3, 2025 at 8:14 PM
Got a 5pt question in the Only Connect final, so thats nice 😏 #onlyconnect
Today's spammers aren’t even trying
January 28, 2025 at 6:38 PM
Today's spammers aren’t even trying
There isn't anything going on today, is there?
No, didn't think so.
Except my new book is out!
20 Ways to Stand Out Using Print is for small business owners who find their old social media marketing channels no longer work like they used to.
Available from Amazon now.
#smallbusiness
No, didn't think so.
Except my new book is out!
20 Ways to Stand Out Using Print is for small business owners who find their old social media marketing channels no longer work like they used to.
Available from Amazon now.
#smallbusiness
January 20, 2025 at 4:59 PM
There isn't anything going on today, is there?
No, didn't think so.
Except my new book is out!
20 Ways to Stand Out Using Print is for small business owners who find their old social media marketing channels no longer work like they used to.
Available from Amazon now.
#smallbusiness
No, didn't think so.
Except my new book is out!
20 Ways to Stand Out Using Print is for small business owners who find their old social media marketing channels no longer work like they used to.
Available from Amazon now.
#smallbusiness
As someone who has just written their first book, this article is very accurate
Envy, ego, pride and pain: what I learned from publishing my first book | Hamilton Nolan
Envy, ego, pride and pain: what I learned from publishing my first book | Hamilton Nolan
Years torturing yourself before a blank page are followed by months of scrambling for publicity, followed by oblivion
There are only two types of people who make the mistake of writing a book: non-writers, who don’t know any better; and writers, who can…
www.theguardian.com
December 29, 2024 at 12:09 PM
As someone who has just written their first book, this article is very accurate
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#BookSky 💙📚
#BookChallenge
#Books
16/20
#BookSky 💙📚
#BookChallenge
#Books
16/20
December 17, 2024 at 3:34 PM
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#BookSky 💙📚
#BookChallenge
#Books
16/20
#BookSky 💙📚
#BookChallenge
#Books
16/20
With one book written, I'm now planning my second! To help me with my research, I am asking SME owners to complete a short, anonymous marketing survey.
There are only 3 questions, and your insights will help to guide my next book.
😀 thank you in advance
docs.google.com/forms/d/e/1F...
There are only 3 questions, and your insights will help to guide my next book.
😀 thank you in advance
docs.google.com/forms/d/e/1F...
SME Marketing 2024 Survey
I'm Keith Barker from Keefomatic. This short, anonymous survey seeks to gain insight into the marketing channels used by small and medium sized businesses during 2024.
docs.google.com
December 15, 2024 at 2:10 PM
With one book written, I'm now planning my second! To help me with my research, I am asking SME owners to complete a short, anonymous marketing survey.
There are only 3 questions, and your insights will help to guide my next book.
😀 thank you in advance
docs.google.com/forms/d/e/1F...
There are only 3 questions, and your insights will help to guide my next book.
😀 thank you in advance
docs.google.com/forms/d/e/1F...
Just got 4 pointless answers in the Pointless final - showcasing my encyclopedic REM/B52s knowledge. One of the joys or working from home. #smugface
December 9, 2024 at 6:02 PM
Just got 4 pointless answers in the Pointless final - showcasing my encyclopedic REM/B52s knowledge. One of the joys or working from home. #smugface
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#BookSky 💙📚
#BookChallenge
#Books
15/20
#BookSky 💙📚
#BookChallenge
#Books
15/20
December 7, 2024 at 8:20 PM
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#BookSky 💙📚
#BookChallenge
#Books
15/20
#BookSky 💙📚
#BookChallenge
#Books
15/20
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#BookSky 💙📚
#BookChallenge
#Books
14/20
#BookSky 💙📚
#BookChallenge
#Books
14/20
December 6, 2024 at 3:37 PM
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#BookSky 💙📚
#BookChallenge
#Books
14/20
#BookSky 💙📚
#BookChallenge
#Books
14/20
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#BookSky 💙📚
#BookChallenge
#Books
13/20
#BookSky 💙📚
#BookChallenge
#Books
13/20
December 6, 2024 at 12:00 AM
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#BookSky 💙📚
#BookChallenge
#Books
13/20
#BookSky 💙📚
#BookChallenge
#Books
13/20
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#BookSky 💙📚
#BookChallenge
#Books
12/20
#BookSky 💙📚
#BookChallenge
#Books
12/20
December 4, 2024 at 8:40 PM
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#BookSky 💙📚
#BookChallenge
#Books
12/20
#BookSky 💙📚
#BookChallenge
#Books
12/20
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#BookSky 💙📚
#BookChallenge
#Books
11/20
#BookSky 💙📚
#BookChallenge
#Books
11/20
December 3, 2024 at 10:40 PM
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#BookSky 💙📚
#BookChallenge
#Books
11/20
#BookSky 💙📚
#BookChallenge
#Books
11/20
I sold my very first book!! 🎉
Pre-sales for UK customers started today. More details from 20ways.uk/pre-sale-bun...
#books
Pre-sales for UK customers started today. More details from 20ways.uk/pre-sale-bun...
#books
December 3, 2024 at 12:15 PM
I sold my very first book!! 🎉
Pre-sales for UK customers started today. More details from 20ways.uk/pre-sale-bun...
#books
Pre-sales for UK customers started today. More details from 20ways.uk/pre-sale-bun...
#books
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#BookSky 💙📚
#BookChallenge
#Books
10/20
#BookSky 💙📚
#BookChallenge
#Books
10/20
December 2, 2024 at 9:09 PM
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#BookSky 💙📚
#BookChallenge
#Books
10/20
#BookSky 💙📚
#BookChallenge
#Books
10/20
Oooh, author copies of my new book have arrived. Better start selling them I suppose!
#smallbusiness
#smallbusiness
December 2, 2024 at 3:52 PM
Oooh, author copies of my new book have arrived. Better start selling them I suppose!
#smallbusiness
#smallbusiness