I’m in the middle. AI can feel personal when tuned to brand voice and paired with human oversight. In research I found that technically, some campaigns see higher engagement than human-only content. But without that loop, it risks tone-deaf, misleading, or “robotic” outputs that erode trust.

but does reading tons of success and failure stories, analyzing what went wrong and what went right, and determining how you can implement those insights into your own work help?

probably/ sometimes/ yes if your not just doing it to procrastinate