Kathryn Read
@kathrynread.bsky.social
Vietnam’s consumer goods market isn’t just about growth stats. It’s built by people.
I discussed this with Benji Lamb (Asia Circles) on episode 30 of International Expansion Explained.
🔗 kathrynread.com/secrets-to-t...
I discussed this with Benji Lamb (Asia Circles) on episode 30 of International Expansion Explained.
🔗 kathrynread.com/secrets-to-t...
Secrets to Thriving in Vietnam's Consumer Goods Market
Secrets to thriving in Vietnam’s consumer goods market, with practical insights on distribution, retail, e
kathrynread.com
January 2, 2026 at 11:01 AM
Vietnam’s consumer goods market isn’t just about growth stats. It’s built by people.
I discussed this with Benji Lamb (Asia Circles) on episode 30 of International Expansion Explained.
🔗 kathrynread.com/secrets-to-t...
I discussed this with Benji Lamb (Asia Circles) on episode 30 of International Expansion Explained.
🔗 kathrynread.com/secrets-to-t...
Export sales up but cashflow down?
Join @PaulineHealey & me on Mon 15th LIVE to uncover: hidden market costs, cash cycle traps, inventory tying up cash & which markets truly make you profit.
📍 LinkedIn: https://lnkd.in/ePa_Siu8
📍 YouTube: https://bit.ly/4rWp24u
Join @PaulineHealey & me on Mon 15th LIVE to uncover: hidden market costs, cash cycle traps, inventory tying up cash & which markets truly make you profit.
📍 LinkedIn: https://lnkd.in/ePa_Siu8
📍 YouTube: https://bit.ly/4rWp24u
December 13, 2025 at 11:00 AM
Export sales up but cashflow down?
Join @PaulineHealey & me on Mon 15th LIVE to uncover: hidden market costs, cash cycle traps, inventory tying up cash & which markets truly make you profit.
📍 LinkedIn: https://lnkd.in/ePa_Siu8
📍 YouTube: https://bit.ly/4rWp24u
Join @PaulineHealey & me on Mon 15th LIVE to uncover: hidden market costs, cash cycle traps, inventory tying up cash & which markets truly make you profit.
📍 LinkedIn: https://lnkd.in/ePa_Siu8
📍 YouTube: https://bit.ly/4rWp24u
When your distributor performance metrics start sliding, loyalty can turn from an asset into a liability. 📉 This isn’t about blame — it’s about knowing when to pivot before momentum stalls. Dive into the signs and the strategy here: kathrynread.com/when-distrib...
When Distributor Performance Metrics Reveal Loyalty Is a Liability
When loyalty masks declining results, distributor performance metrics tell the truth. Learn when to move on
kathrynread.com
December 11, 2025 at 11:01 AM
When your distributor performance metrics start sliding, loyalty can turn from an asset into a liability. 📉 This isn’t about blame — it’s about knowing when to pivot before momentum stalls. Dive into the signs and the strategy here: kathrynread.com/when-distrib...
Chagee isn’t just another Chinese tea hype - it’s expanding at a pace most brands can only dream of. Plenty have failed going global, but this one is getting a lot right… and a few things still make me pause.
kathrynread.com/the-rise-of-...
kathrynread.com/the-rise-of-...
The Rise of Chagee: How a Premium Tea Brand Became a Global Contender
The rise of Chagee shows why premium drinks win on identity, not discounts - and what global brands can learn
kathrynread.com
November 27, 2025 at 8:14 PM
Chagee isn’t just another Chinese tea hype - it’s expanding at a pace most brands can only dream of. Plenty have failed going global, but this one is getting a lot right… and a few things still make me pause.
kathrynread.com/the-rise-of-...
kathrynread.com/the-rise-of-...
At the end of last year I discussed exporting food and drinks to South Korea with Peter Park. It's a really practical discussion as both of us work daily in this field.
kathrynread.com/seoulful-sol...
kathrynread.com/seoulful-sol...
Seoulful Solutions for Exporting Food and Drinks to South Korea
Discover expert insights on exporting food and drinks to South Korea – from market entry routes to pricing, p
kathrynread.com
November 14, 2025 at 9:18 AM
At the end of last year I discussed exporting food and drinks to South Korea with Peter Park. It's a really practical discussion as both of us work daily in this field.
kathrynread.com/seoulful-sol...
kathrynread.com/seoulful-sol...
Giving feedback to international teams isn’t the same as managing at home. Cultural and communication differences make it tricky — but done well, it builds trust and boosts performance.
Read my practical tips for managers 👇
kathrynread.com/practical-ti...
Read my practical tips for managers 👇
kathrynread.com/practical-ti...
Practical Tips for Managers on Giving Feedback to International Teams
Giving feedback to international teams doesn’t have to be awkward. Learn how to adapt your communication a
kathrynread.com
October 30, 2025 at 9:25 AM
Giving feedback to international teams isn’t the same as managing at home. Cultural and communication differences make it tricky — but done well, it builds trust and boosts performance.
Read my practical tips for managers 👇
kathrynread.com/practical-ti...
Read my practical tips for managers 👇
kathrynread.com/practical-ti...
Gemeinsam gegen Gewalt: #OÖ braucht endlich eine #Gewaltschutzambulanz. Nur so gibt es eine zentrale Anlaufstelle für Gewaltbetroffene, an der sie schnell und umfassend Hilfe erhalten. Unterzeichnet dafür jetzt: mein.aufstehn.at/petitions/er...
Jetzt unterzeichnen: Errichtung einer Gewaltambulanz in Oberösterreich!
Eine Gewaltambulanz bietet schnelle, unbürokratische und umfassende Hilfe für Opfer von Gewalt. Auch in Oberösterreich muss endlich so eine Ambulanz errichtet werden!
mein.aufstehn.at
October 30, 2025 at 9:23 AM
Gemeinsam gegen Gewalt: #OÖ braucht endlich eine #Gewaltschutzambulanz. Nur so gibt es eine zentrale Anlaufstelle für Gewaltbetroffene, an der sie schnell und umfassend Hilfe erhalten. Unterzeichnet dafür jetzt: mein.aufstehn.at/petitions/er...
Do the research before expanding internationally! Not sure how to do that? Check out my interview with Rubby
kathrynread.com/market-oppor...
@dougbruhnke.bsky.social
kathrynread.com/market-oppor...
@dougbruhnke.bsky.social
Market Opportunity Analysis Insights from Ghana’s Rubby Golo
When you’re looking at expanding into new countries, getting the market opportunity analysis right at the s
kathrynread.com
October 2, 2025 at 6:49 AM
Do the research before expanding internationally! Not sure how to do that? Check out my interview with Rubby
kathrynread.com/market-oppor...
@dougbruhnke.bsky.social
kathrynread.com/market-oppor...
@dougbruhnke.bsky.social
Life abroad is amazing… until you need a doctor. Different systems, languages & standards can make healthcare stressful. That’s why expats go for global health cover—it travels with you. Want peace of mind while you explore the world? ⬇️
kathrynread.com/worldwide-he...
kathrynread.com/worldwide-he...
Worldwide Health Coverage for Expats: Protect Your Well-Being
Worldwide health coverage for expats offers flexible plans, global network access, and reliable protection to
kathrynread.com
September 18, 2025 at 6:57 AM
Life abroad is amazing… until you need a doctor. Different systems, languages & standards can make healthcare stressful. That’s why expats go for global health cover—it travels with you. Want peace of mind while you explore the world? ⬇️
kathrynread.com/worldwide-he...
kathrynread.com/worldwide-he...
A topic I find perennially interesting!
kathrynread.com/trends-in-in...
kathrynread.com/trends-in-in...
Trends in Infant Formula Sales in China 2025 & How to Stay Competitive
Boost your infant formula sales in China: Learn how top brands leverage science-backed products, digital
kathrynread.com
September 4, 2025 at 1:59 PM
A topic I find perennially interesting!
kathrynread.com/trends-in-in...
kathrynread.com/trends-in-in...
Fantastic evening on Saturday playing in the final piece of the National Scout & Guide Symphony Orchestra and Concert Band 50th jubilee concert in Symphony Hall in Birmingham
August 11, 2025 at 12:10 PM
Fantastic evening on Saturday playing in the final piece of the National Scout & Guide Symphony Orchestra and Concert Band 50th jubilee concert in Symphony Hall in Birmingham
Is selling online the be all and end all to selling internationally for the future? Definitely not - check out this review of my discussion with Sandra Schütt for International Expansion Explained kathrynread.com/beyond-the-s...
Beyond the screen - balancing online and offline in international sales
The digital revolution has transformed how we conduct business, creating unprecedented opportunities for
kathrynread.com
June 12, 2025 at 9:00 AM
Is selling online the be all and end all to selling internationally for the future? Definitely not - check out this review of my discussion with Sandra Schütt for International Expansion Explained kathrynread.com/beyond-the-s...
Case Study: Starbucks’ Success Story in China Despite the Challenges
Just to be VERY clear: Today the brand is struggling to maintain their position, but this blog was written to look at the market entry strategies, not analyse their position now.
kathrynread.com/case-study-s...
Just to be VERY clear: Today the brand is struggling to maintain their position, but this blog was written to look at the market entry strategies, not analyse their position now.
kathrynread.com/case-study-s...
Case Study: Starbucks' Success Story in China Despite the Challenges
Starbucks' market entry into China in 1999 was seen by many as a potentially disastrous idea. Why? Well,
kathrynread.com
May 29, 2025 at 8:36 AM
Case Study: Starbucks’ Success Story in China Despite the Challenges
Just to be VERY clear: Today the brand is struggling to maintain their position, but this blog was written to look at the market entry strategies, not analyse their position now.
kathrynread.com/case-study-s...
Just to be VERY clear: Today the brand is struggling to maintain their position, but this blog was written to look at the market entry strategies, not analyse their position now.
kathrynread.com/case-study-s...
Should your SME think about working with a fractional export sales specialist? This can be a great way to dip your toe into the waters of international expansion.
Check out this summary of my discussion with Sylwia
kathrynread.com/navigating-i...
Check out this summary of my discussion with Sylwia
kathrynread.com/navigating-i...
Navigating International Markets with Fractional Export Sales Specialists
Expanding into international markets is an exciting yet complex endeavour, which can feel really overwhelming.
kathrynread.com
March 20, 2025 at 8:33 AM
Should your SME think about working with a fractional export sales specialist? This can be a great way to dip your toe into the waters of international expansion.
Check out this summary of my discussion with Sylwia
kathrynread.com/navigating-i...
Check out this summary of my discussion with Sylwia
kathrynread.com/navigating-i...
Gemeinsam gegen Gewalt: #OÖ braucht endlich eine #Gewaltschutzambulanz. Nur so gibt es eine zentrale Anlaufstelle für Gewaltbetroffene, an der sie schnell und umfassend Hilfe erhalten. Unterzeichnet dafür jetzt: mein.aufstehn.at/petitions/er...
Jetzt unterzeichnen: Errichtung einer Gewaltambulanz in Oberösterreich!
Eine Gewaltambulanz bietet schnelle, unbürokratische und umfassende Hilfe für Opfer von Gewalt. Auch in Oberösterreich muss endlich so eine Ambulanz errichtet werden!
mein.aufstehn.at
March 8, 2025 at 10:09 AM
Gemeinsam gegen Gewalt: #OÖ braucht endlich eine #Gewaltschutzambulanz. Nur so gibt es eine zentrale Anlaufstelle für Gewaltbetroffene, an der sie schnell und umfassend Hilfe erhalten. Unterzeichnet dafür jetzt: mein.aufstehn.at/petitions/er...
Glorious day here today
February 9, 2025 at 8:18 PM
Glorious day here today
My xiaohongshu feed has turned into a tsunami of TikTok refugees 😂 Very wholesome to see this cultural exchange but not sure the openness & lack of toxicity is here to stay #rednote
January 17, 2025 at 6:03 AM
My xiaohongshu feed has turned into a tsunami of TikTok refugees 😂 Very wholesome to see this cultural exchange but not sure the openness & lack of toxicity is here to stay #rednote
Winter afternoons..
January 14, 2025 at 9:35 PM
Winter afternoons..
bit blustery out this morning
#upperaustria
#upperaustria
January 11, 2025 at 11:21 AM
bit blustery out this morning
#upperaustria
#upperaustria
Tastiest festival in the whole year! 😋
kathrynread.com/regional-lun...
kathrynread.com/regional-lun...
Regional Lunar New Year Food Traditions You Need to Know
If you've ever travelled within Asia, then you'll already know that food plays a huge role in
kathrynread.com
January 9, 2025 at 6:55 PM
Tastiest festival in the whole year! 😋
kathrynread.com/regional-lun...
kathrynread.com/regional-lun...