Already looking forward to the next one.
These spaces remind us that learning, connection, and curiosity are what make us — and our clients — stronger.

#BWBrandwatchMAD #SocialListening #DigitalInsights

🕵️‍♀️ As social platforms get quieter (more consumers, fewer creators), search data — from Google and social — helps brands hear the “silent” audiences.

📊 Brands are starting to use “Saves” and “Shares” as awareness metrics —
a signal that the content resonated and could lead to future purchases.

And some key takeaways from the roundtable discussion:

🎬 For video, retention is the real success metric — not reach or views.
What matters is that people stay and watch.
Maybe it’s the same for posts — engagement > reach?

3️⃣ How can we best combine data sources — Google Search + Social + Social Listening?
4️⃣ How do we make AI our tool, not our replacement — while staying authentic?
5️⃣ And how can we measure the economic impact of digital conversations?

Lots to think about 💭

A few open questions that came up from clients (and that are worth keeping alive 👀):

1️⃣ Among this sea of data, which KPIs truly matter? And how do they vary across platforms?
2️⃣ How do we measure “social” when networks are becoming less social?

💬 Your Thoughts? How do you define social media, and what research questions do you find most intriguing? Link to the chapter 📖 sk.sagepub.com/reference/th... #SocialListening #ConsumerInsights #SocialIntelligence

🤯 Why it Matters: As researchers, we navigate exciting yet complex terrain. Methodological intricacies and ethical considerations shape our understanding. Every insight gained contributes to a more comprehensive view. Share your thoughts! 🧠💡

🔍 Research Questions: Two core areas identified - Social Media Use & Impacts and Methodological/Ethical Questions. From self-presentation to ethical dilemmas, the landscape is vast. What research questions intrigue you in the world of #SocialMedia? 🌎🔍

🌐 Definition: Social media, per the authors, involves web-based services fostering collaboration, connection, and community building. It's about creating, modifying, sharing, and engaging with content. How do you define #SocialMedia? 🤳💬

🤔 Defining Social Media: Beyond cat videos and status updates, what truly constitutes "social media"? It's become a digital "Swiss army knife" – versatile and ever-evolving. Not just about connections; it's a dynamic tool addressing diverse user needs. 🛠️ #DigitalEvolution