Karem Maldonado
@karem-m.bsky.social
Reposted by Karem Maldonado
Proud moment for Etched Communication: Two of our execs have been named to PRNEWS’ 2025 Top Women in PR.
Toni Harrison – Business Entrepreneur
Shelly Dominguez-Lieder – The Motivator
Congratulations!
@prnewsonline.com
Toni Harrison – Business Entrepreneur
Shelly Dominguez-Lieder – The Motivator
Congratulations!
@prnewsonline.com
June 6, 2025 at 1:28 PM
Proud moment for Etched Communication: Two of our execs have been named to PRNEWS’ 2025 Top Women in PR.
Toni Harrison – Business Entrepreneur
Shelly Dominguez-Lieder – The Motivator
Congratulations!
@prnewsonline.com
Toni Harrison – Business Entrepreneur
Shelly Dominguez-Lieder – The Motivator
Congratulations!
@prnewsonline.com
Reposted by Karem Maldonado
What if the key to business success fit on a paper napkin?
Toni Harrison, CEO of Etched Communication, scribbled down her 4 Pillars of Resilience. Get ready to uncover the wisdom behind the ink... dropping soon!
#PaperNapkinWisdom #PodcastTeaser
Toni Harrison, CEO of Etched Communication, scribbled down her 4 Pillars of Resilience. Get ready to uncover the wisdom behind the ink... dropping soon!
#PaperNapkinWisdom #PodcastTeaser
June 13, 2025 at 9:44 PM
What if the key to business success fit on a paper napkin?
Toni Harrison, CEO of Etched Communication, scribbled down her 4 Pillars of Resilience. Get ready to uncover the wisdom behind the ink... dropping soon!
#PaperNapkinWisdom #PodcastTeaser
Toni Harrison, CEO of Etched Communication, scribbled down her 4 Pillars of Resilience. Get ready to uncover the wisdom behind the ink... dropping soon!
#PaperNapkinWisdom #PodcastTeaser
Reposted by Karem Maldonado
Celebrating our COO, Shelly Dominguez-Lieder, recently named to PRNEWS' 2025 Top Women in PR list in "The Motivators" category.
Shelly shows that authentic leadership and vulnerability build strong foundations for resilience and team success. We’re proud to have her leading us. #PRWin
Shelly shows that authentic leadership and vulnerability build strong foundations for resilience and team success. We’re proud to have her leading us. #PRWin
June 17, 2025 at 3:42 PM
Celebrating our COO, Shelly Dominguez-Lieder, recently named to PRNEWS' 2025 Top Women in PR list in "The Motivators" category.
Shelly shows that authentic leadership and vulnerability build strong foundations for resilience and team success. We’re proud to have her leading us. #PRWin
Shelly shows that authentic leadership and vulnerability build strong foundations for resilience and team success. We’re proud to have her leading us. #PRWin
Reposted by Karem Maldonado
Write That Wrong is feeling more inquisitive than ever. Do you know the difference between these two commonly used phrases?
"Did you know" = I’m about to share something fascinating with you
"Do you know" = Let me test your knowledge
#WriteThatWrong #Communication
"Did you know" = I’m about to share something fascinating with you
"Do you know" = Let me test your knowledge
#WriteThatWrong #Communication
June 18, 2025 at 2:43 PM
Write That Wrong is feeling more inquisitive than ever. Do you know the difference between these two commonly used phrases?
"Did you know" = I’m about to share something fascinating with you
"Do you know" = Let me test your knowledge
#WriteThatWrong #Communication
"Did you know" = I’m about to share something fascinating with you
"Do you know" = Let me test your knowledge
#WriteThatWrong #Communication
Reposted by Karem Maldonado
Juneteenth celebrates freedom, resilience, and Black excellence. We honor the past, uplift the present, and keep pushing for a brighter future. #Juneteenth
June 19, 2025 at 2:40 PM
Juneteenth celebrates freedom, resilience, and Black excellence. We honor the past, uplift the present, and keep pushing for a brighter future. #Juneteenth
Reposted by Karem Maldonado
Etched CEO Toni Harrison explains how the most talked-about brands—love them or hate them—succeed by mastering consistency.
Read the full article: www.nasdaq.com/articles/wha...
#Consistency #BrandStrategy
Read the full article: www.nasdaq.com/articles/wha...
#Consistency #BrandStrategy
June 24, 2025 at 1:11 PM
Etched CEO Toni Harrison explains how the most talked-about brands—love them or hate them—succeed by mastering consistency.
Read the full article: www.nasdaq.com/articles/wha...
#Consistency #BrandStrategy
Read the full article: www.nasdaq.com/articles/wha...
#Consistency #BrandStrategy
Reposted by Karem Maldonado
Today, we join Operation Lifesaver, Inc. and Union Pacific Railroad in recognizing ENS Sign Awareness Day.
Know the sign. Make the call.
For more information, visit: bit.ly/ENS_Day
hashtag#ENSDay hashtag#TrackSafeHouston
Know the sign. Make the call.
For more information, visit: bit.ly/ENS_Day
hashtag#ENSDay hashtag#TrackSafeHouston
June 24, 2025 at 7:00 PM
Today, we join Operation Lifesaver, Inc. and Union Pacific Railroad in recognizing ENS Sign Awareness Day.
Know the sign. Make the call.
For more information, visit: bit.ly/ENS_Day
hashtag#ENSDay hashtag#TrackSafeHouston
Know the sign. Make the call.
For more information, visit: bit.ly/ENS_Day
hashtag#ENSDay hashtag#TrackSafeHouston
Reposted by Karem Maldonado
Toni Harrison, Founder and CEO of Etched Communication shares her R.E.A.L. Resilience method—how to stay grounded & grow under pressure in the latest @papernapkinwisdom episode.
Full episode here 👉 bit.ly/PaperNapkinW...
#PaperNapkinWisdom #EtchedAffect
Full episode here 👉 bit.ly/PaperNapkinW...
#PaperNapkinWisdom #EtchedAffect
June 24, 2025 at 10:52 PM
Toni Harrison, Founder and CEO of Etched Communication shares her R.E.A.L. Resilience method—how to stay grounded & grow under pressure in the latest @papernapkinwisdom episode.
Full episode here 👉 bit.ly/PaperNapkinW...
#PaperNapkinWisdom #EtchedAffect
Full episode here 👉 bit.ly/PaperNapkinW...
#PaperNapkinWisdom #EtchedAffect
Reposted by Karem Maldonado
Big news! Etched Communication earned an honorable mention from the @prnewsonline.com Communication Impact Awards for our Heat Relief Initiative—a campaign born from a simple @npr.org inquiry that made a big impact for Houston’s most vulnerable.
July 2, 2025 at 5:50 PM
Big news! Etched Communication earned an honorable mention from the @prnewsonline.com Communication Impact Awards for our Heat Relief Initiative—a campaign born from a simple @npr.org inquiry that made a big impact for Houston’s most vulnerable.
Reposted by Karem Maldonado
On #ENSday, we shared a simple but vital message:
ENS signs help first responders during rail emergencies.
By spreading the word, we hope more people know how to act fast when it counts.
#EtchedinAction #ENSDay
ENS signs help first responders during rail emergencies.
By spreading the word, we hope more people know how to act fast when it counts.
#EtchedinAction #ENSDay
July 3, 2025 at 7:06 PM
On #ENSday, we shared a simple but vital message:
ENS signs help first responders during rail emergencies.
By spreading the word, we hope more people know how to act fast when it counts.
#EtchedinAction #ENSDay
ENS signs help first responders during rail emergencies.
By spreading the word, we hope more people know how to act fast when it counts.
#EtchedinAction #ENSDay
Reposted by Karem Maldonado
Celebrating freedom, unity, and the sparks that bring us together. Happy Fourth of July!
#IndependenceDay
#4thOfJuly
#IndependenceDay
#4thOfJuly
July 4, 2025 at 2:11 PM
Celebrating freedom, unity, and the sparks that bring us together. Happy Fourth of July!
#IndependenceDay
#4thOfJuly
#IndependenceDay
#4thOfJuly
Reposted by Karem Maldonado
Our Etched family is heartbroken by the devastation unfolding across Central Texas. The catastrophic flooding has upended lives, destroyed homes & tragically taken hundreds of loved ones far too soon.
Our hearts are with all who are grieving and rebuilding.
Our hearts are with all who are grieving and rebuilding.
July 9, 2025 at 6:18 PM
Our Etched family is heartbroken by the devastation unfolding across Central Texas. The catastrophic flooding has upended lives, destroyed homes & tragically taken hundreds of loved ones far too soon.
Our hearts are with all who are grieving and rebuilding.
Our hearts are with all who are grieving and rebuilding.
Reposted by Karem Maldonado
This year’s Essence Festival offered more than performances; it delivered a real-time case study in PR under pressure.
What would make you excited to go to Essence Fest 2026?
Let us know your thoughts in the comments.
#PRWins #PRDisaster
What would make you excited to go to Essence Fest 2026?
Let us know your thoughts in the comments.
#PRWins #PRDisaster
July 11, 2025 at 10:35 PM
This year’s Essence Festival offered more than performances; it delivered a real-time case study in PR under pressure.
What would make you excited to go to Essence Fest 2026?
Let us know your thoughts in the comments.
#PRWins #PRDisaster
What would make you excited to go to Essence Fest 2026?
Let us know your thoughts in the comments.
#PRWins #PRDisaster
Reposted by Karem Maldonado
Happy All-American Pet Photo Day from all of us at Etched! 🐾
We’re showing off the adorable pets who keep us smiling through the workday💜
Got a special pet of your own? Tell us in the comments what makes them amazing—or better yet, share a pic! 📷🐶🐾
We’re showing off the adorable pets who keep us smiling through the workday💜
Got a special pet of your own? Tell us in the comments what makes them amazing—or better yet, share a pic! 📷🐶🐾
July 11, 2025 at 10:54 PM
Happy All-American Pet Photo Day from all of us at Etched! 🐾
We’re showing off the adorable pets who keep us smiling through the workday💜
Got a special pet of your own? Tell us in the comments what makes them amazing—or better yet, share a pic! 📷🐶🐾
We’re showing off the adorable pets who keep us smiling through the workday💜
Got a special pet of your own? Tell us in the comments what makes them amazing—or better yet, share a pic! 📷🐶🐾
Reposted by Karem Maldonado
Our CEO Toni Harrison sat down with host Govindh Jayaraman @WiseNapkin on the Paper Napkin Wisdom podcast to share how one person had a major impact on her life.
Who has shaped your path?
Read the full story on Substack:
bit.ly/BuildingReal...
#PaperNapkinWisdom #EtchedAffect
Who has shaped your path?
Read the full story on Substack:
bit.ly/BuildingReal...
#PaperNapkinWisdom #EtchedAffect
July 14, 2025 at 10:34 PM
Our CEO Toni Harrison sat down with host Govindh Jayaraman @WiseNapkin on the Paper Napkin Wisdom podcast to share how one person had a major impact on her life.
Who has shaped your path?
Read the full story on Substack:
bit.ly/BuildingReal...
#PaperNapkinWisdom #EtchedAffect
Who has shaped your path?
Read the full story on Substack:
bit.ly/BuildingReal...
#PaperNapkinWisdom #EtchedAffect
Reposted by Karem Maldonado
What’s your biggest comms nightmare?
We’ve seen it all—and we’ve got answers.
Crisis Compass lands every Thursday with real talk, expert insights, and zero sugarcoating.
DM us your question. It might just make the next episode (anonymously, of course).
We’ve seen it all—and we’ve got answers.
Crisis Compass lands every Thursday with real talk, expert insights, and zero sugarcoating.
DM us your question. It might just make the next episode (anonymously, of course).
May 12, 2025 at 10:24 PM
What’s your biggest comms nightmare?
We’ve seen it all—and we’ve got answers.
Crisis Compass lands every Thursday with real talk, expert insights, and zero sugarcoating.
DM us your question. It might just make the next episode (anonymously, of course).
We’ve seen it all—and we’ve got answers.
Crisis Compass lands every Thursday with real talk, expert insights, and zero sugarcoating.
DM us your question. It might just make the next episode (anonymously, of course).
Reposted by Karem Maldonado
We're honored to see Toni Harrison—our founder and CEO—on the cover of Enterprise World.
The feature highlights her mission: building trust, elevating voices, and guiding brands through uncertainty with purpose and strategy.
Full story: bit.ly/3S5QiN2
The feature highlights her mission: building trust, elevating voices, and guiding brands through uncertainty with purpose and strategy.
Full story: bit.ly/3S5QiN2
May 15, 2025 at 10:23 PM
We're honored to see Toni Harrison—our founder and CEO—on the cover of Enterprise World.
The feature highlights her mission: building trust, elevating voices, and guiding brands through uncertainty with purpose and strategy.
Full story: bit.ly/3S5QiN2
The feature highlights her mission: building trust, elevating voices, and guiding brands through uncertainty with purpose and strategy.
Full story: bit.ly/3S5QiN2
Reposted by Karem Maldonado
Should brands cut ties over unproven allegations? Toni discusses strategies for navigating reputation and risk when headlines break—like Diddy’s.
Your questions shape our next episode. What communication crisis dilemma keeps you up?
Check out the latest episode here: bit.ly/CrisisCompass4
Your questions shape our next episode. What communication crisis dilemma keeps you up?
Check out the latest episode here: bit.ly/CrisisCompass4
Login • Instagram
Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.
bit.ly
May 22, 2025 at 7:51 PM
Should brands cut ties over unproven allegations? Toni discusses strategies for navigating reputation and risk when headlines break—like Diddy’s.
Your questions shape our next episode. What communication crisis dilemma keeps you up?
Check out the latest episode here: bit.ly/CrisisCompass4
Your questions shape our next episode. What communication crisis dilemma keeps you up?
Check out the latest episode here: bit.ly/CrisisCompass4
Reposted by Karem Maldonado
Etched Communication staff members rolled up their sleeves and donated blood during the Gulf Coast Regional Blood Center blood drive.
A single blood donation could save up to 3 lives today. The power to make a difference is in your blood!
A single blood donation could save up to 3 lives today. The power to make a difference is in your blood!
April 23, 2025 at 5:07 PM
Etched Communication staff members rolled up their sleeves and donated blood during the Gulf Coast Regional Blood Center blood drive.
A single blood donation could save up to 3 lives today. The power to make a difference is in your blood!
A single blood donation could save up to 3 lives today. The power to make a difference is in your blood!
Reposted by Karem Maldonado
In this powerful moment from the HerStory Circle podcast, Etched Communication CEO Toni Harrison shares the remarkable legacy of her grandmother's groundbreaking activism.
Watch the full interview: www.youtube.com/live/nQipb_1...
#ShareYourStory
Watch the full interview: www.youtube.com/live/nQipb_1...
#ShareYourStory
April 21, 2025 at 8:48 PM
In this powerful moment from the HerStory Circle podcast, Etched Communication CEO Toni Harrison shares the remarkable legacy of her grandmother's groundbreaking activism.
Watch the full interview: www.youtube.com/live/nQipb_1...
#ShareYourStory
Watch the full interview: www.youtube.com/live/nQipb_1...
#ShareYourStory
Reposted by Karem Maldonado
Introducing Crisis Compass—your essential guide to navigating PR emergencies.
Join crisis management expert Toni Harrison, Founder & CEO of Etched Communication, as she breaks down effective strategies.
Episode 1: When Employees Go Rogue on Social Media
#PRStrategy #CrisisManagement #SocialMedia
Join crisis management expert Toni Harrison, Founder & CEO of Etched Communication, as she breaks down effective strategies.
Episode 1: When Employees Go Rogue on Social Media
#PRStrategy #CrisisManagement #SocialMedia
April 17, 2025 at 10:21 PM
Introducing Crisis Compass—your essential guide to navigating PR emergencies.
Join crisis management expert Toni Harrison, Founder & CEO of Etched Communication, as she breaks down effective strategies.
Episode 1: When Employees Go Rogue on Social Media
#PRStrategy #CrisisManagement #SocialMedia
Join crisis management expert Toni Harrison, Founder & CEO of Etched Communication, as she breaks down effective strategies.
Episode 1: When Employees Go Rogue on Social Media
#PRStrategy #CrisisManagement #SocialMedia
Reposted by Karem Maldonado
Etched CEO Toni Harrison joins the @HerStoryCircle Podcast to discuss building a PR agency focused on culture, causes & crisis—and how purpose powers real change.
Watch the full interview: www.youtube.com/live/nQipb_1...
#HerStory #CrisisManagement
Watch the full interview: www.youtube.com/live/nQipb_1...
#HerStory #CrisisManagement
April 16, 2025 at 7:46 PM
Etched CEO Toni Harrison joins the @HerStoryCircle Podcast to discuss building a PR agency focused on culture, causes & crisis—and how purpose powers real change.
Watch the full interview: www.youtube.com/live/nQipb_1...
#HerStory #CrisisManagement
Watch the full interview: www.youtube.com/live/nQipb_1...
#HerStory #CrisisManagement
Reposted by Karem Maldonado
Etched CEO Toni Harrison breaks down leadership, purpose & the power of storytelling on HerStory.
“Opportunity is everywhere—you just have to look up.”
Don’t miss this convo on transforming challenges into impact.
Watch here: www.youtube.com/live/nQipb_1...
#HerStory #Leadership
“Opportunity is everywhere—you just have to look up.”
Don’t miss this convo on transforming challenges into impact.
Watch here: www.youtube.com/live/nQipb_1...
#HerStory #Leadership
March 19, 2025 at 3:30 PM
Etched CEO Toni Harrison breaks down leadership, purpose & the power of storytelling on HerStory.
“Opportunity is everywhere—you just have to look up.”
Don’t miss this convo on transforming challenges into impact.
Watch here: www.youtube.com/live/nQipb_1...
#HerStory #Leadership
“Opportunity is everywhere—you just have to look up.”
Don’t miss this convo on transforming challenges into impact.
Watch here: www.youtube.com/live/nQipb_1...
#HerStory #Leadership
Reposted by Karem Maldonado
Check out Toni Harrison’s guest feature on the podcast Selling Air with Valerie Hoskins, where they discuss how corporations are changing amid political pressure.
🎧Spotify and Apple:
open.spotify.com/episode/35qq...
podcasts.apple.com/us/podcast/c...
#CorporateInsights #SellingAir
🎧Spotify and Apple:
open.spotify.com/episode/35qq...
podcasts.apple.com/us/podcast/c...
#CorporateInsights #SellingAir
March 25, 2025 at 10:07 PM
Check out Toni Harrison’s guest feature on the podcast Selling Air with Valerie Hoskins, where they discuss how corporations are changing amid political pressure.
🎧Spotify and Apple:
open.spotify.com/episode/35qq...
podcasts.apple.com/us/podcast/c...
#CorporateInsights #SellingAir
🎧Spotify and Apple:
open.spotify.com/episode/35qq...
podcasts.apple.com/us/podcast/c...
#CorporateInsights #SellingAir
Reposted by Karem Maldonado
🐾 Do these words make you stop and paws?
“Disinterested” = neutral (like a pup who refuses to take sides).
“Uninterested” = bored (like when fetch is a hard no).
Not the same ballgame.
Does grammar make your ears perk up or flop down? Let’s chat.
#WriteThatWrong #GrammarTips #WordNerdsUnite
“Disinterested” = neutral (like a pup who refuses to take sides).
“Uninterested” = bored (like when fetch is a hard no).
Not the same ballgame.
Does grammar make your ears perk up or flop down? Let’s chat.
#WriteThatWrong #GrammarTips #WordNerdsUnite
April 2, 2025 at 8:38 PM
🐾 Do these words make you stop and paws?
“Disinterested” = neutral (like a pup who refuses to take sides).
“Uninterested” = bored (like when fetch is a hard no).
Not the same ballgame.
Does grammar make your ears perk up or flop down? Let’s chat.
#WriteThatWrong #GrammarTips #WordNerdsUnite
“Disinterested” = neutral (like a pup who refuses to take sides).
“Uninterested” = bored (like when fetch is a hard no).
Not the same ballgame.
Does grammar make your ears perk up or flop down? Let’s chat.
#WriteThatWrong #GrammarTips #WordNerdsUnite