Kane Emerson
@kaneemerson.bsky.social
Head of housing research @ YIMBY Alliance 🏡
Read the full report here: www.goodgrowthfoundation.co.uk/mind-the-gro...
Mind The Growth Gap — The Good Growth Foundation
What politicians are missing when it comes to growth.
Economic growth is the most important mission of this government, and for good reason. Growth is not just a matter of figures on a balance sheet...
www.goodgrowthfoundation.co.uk
January 31, 2025 at 6:10 PM
Read the full report here: www.goodgrowthfoundation.co.uk/mind-the-gro...
This applies beyond housing - whether clean energy or transport, voters want to see how growth policies lower their monthly costs.
January 31, 2025 at 6:10 PM
This applies beyond housing - whether clean energy or transport, voters want to see how growth policies lower their monthly costs.
🎯 Core message: Frame housing around tangible outcomes.
"We'll build more homes so YOU can afford to buy" resonates more than abstract GDP arguments.
"We'll build more homes so YOU can afford to buy" resonates more than abstract GDP arguments.
January 31, 2025 at 6:10 PM
🎯 Core message: Frame housing around tangible outcomes.
"We'll build more homes so YOU can afford to buy" resonates more than abstract GDP arguments.
"We'll build more homes so YOU can afford to buy" resonates more than abstract GDP arguments.
It is clear that housing can deliver some of the most positive outcomes of growth:
💸Lower housing costs & inflation
🏡Higher living standards
🏙️Thriving towns and cities
This is the narrative, not the housebuilding or the process to get there.
💸Lower housing costs & inflation
🏡Higher living standards
🏙️Thriving towns and cities
This is the narrative, not the housebuilding or the process to get there.
January 31, 2025 at 6:10 PM
It is clear that housing can deliver some of the most positive outcomes of growth:
💸Lower housing costs & inflation
🏡Higher living standards
🏙️Thriving towns and cities
This is the narrative, not the housebuilding or the process to get there.
💸Lower housing costs & inflation
🏡Higher living standards
🏙️Thriving towns and cities
This is the narrative, not the housebuilding or the process to get there.
Infrastructure and public services are the most tangible impact for many voters.
New homes can contribute to this tangible growth!
We need to value capture new development more effectively. Value capture can pay for the things voters want like new schools or roads.
New homes can contribute to this tangible growth!
We need to value capture new development more effectively. Value capture can pay for the things voters want like new schools or roads.
January 31, 2025 at 6:10 PM
Infrastructure and public services are the most tangible impact for many voters.
New homes can contribute to this tangible growth!
We need to value capture new development more effectively. Value capture can pay for the things voters want like new schools or roads.
New homes can contribute to this tangible growth!
We need to value capture new development more effectively. Value capture can pay for the things voters want like new schools or roads.
💡 Housing ranks low in public perception of growth drivers.
Politicians need to better connect housing supply to cost-of-living benefits people can feel.
Politicians need to better connect housing supply to cost-of-living benefits people can feel.
January 31, 2025 at 6:10 PM
💡 Housing ranks low in public perception of growth drivers.
Politicians need to better connect housing supply to cost-of-living benefits people can feel.
Politicians need to better connect housing supply to cost-of-living benefits people can feel.
🗣️ Direct quote from focus group: "We need opportunities to buy housing as well, getting off the rental [market]."
People understand the link when it's about their ability to access homeownership.
People understand the link when it's about their ability to access homeownership.
January 31, 2025 at 6:10 PM
🗣️ Direct quote from focus group: "We need opportunities to buy housing as well, getting off the rental [market]."
People understand the link when it's about their ability to access homeownership.
People understand the link when it's about their ability to access homeownership.
📊 Data shows voters care about outcomes, not process.
They want to hear "we'll build more homes so YOU can afford to buy" rather than abstract arguments about housing supply boosting GDP.
They want to hear "we'll build more homes so YOU can afford to buy" rather than abstract arguments about housing supply boosting GDP.
January 31, 2025 at 6:10 PM
📊 Data shows voters care about outcomes, not process.
They want to hear "we'll build more homes so YOU can afford to buy" rather than abstract arguments about housing supply boosting GDP.
They want to hear "we'll build more homes so YOU can afford to buy" rather than abstract arguments about housing supply boosting GDP.
GGF's report shows housing policy has a major "growth gap" - people don't intuitively connect housebuilding to economic growth.
It works best if framed around AFFORDABILITY.
It works best if framed around AFFORDABILITY.
January 31, 2025 at 6:10 PM
GGF's report shows housing policy has a major "growth gap" - people don't intuitively connect housebuilding to economic growth.
It works best if framed around AFFORDABILITY.
It works best if framed around AFFORDABILITY.
The paper sets out some options for delivery - from development corporations to hybrid bills.
What matters is action.
Oxford could be a blueprint for how Britain delivers both homes and growth. 🏗️🚀
Read the full paper here: ukdayone.org/briefings/bu...
What matters is action.
Oxford could be a blueprint for how Britain delivers both homes and growth. 🏗️🚀
Read the full paper here: ukdayone.org/briefings/bu...
Building Homes in Oxford to Deliver Good Growth - UK Day One
ukdayone.org
January 29, 2025 at 12:29 PM
The paper sets out some options for delivery - from development corporations to hybrid bills.
What matters is action.
Oxford could be a blueprint for how Britain delivers both homes and growth. 🏗️🚀
Read the full paper here: ukdayone.org/briefings/bu...
What matters is action.
Oxford could be a blueprint for how Britain delivers both homes and growth. 🏗️🚀
Read the full paper here: ukdayone.org/briefings/bu...
Growing Oxford, expanding Heathrow, building new reservoirs and the Culham AI growth zone will drive national growth, a huge boost to the opportunities for British workers and businesses.
January 29, 2025 at 12:29 PM
Growing Oxford, expanding Heathrow, building new reservoirs and the Culham AI growth zone will drive national growth, a huge boost to the opportunities for British workers and businesses.
This isn't unprecedented - Barcelona's Eixample and Edinburgh's New Town show how successful cities can grow sustainably while creating resilient communities.
January 29, 2025 at 12:29 PM
This isn't unprecedented - Barcelona's Eixample and Edinburgh's New Town show how successful cities can grow sustainably while creating resilient communities.
We need proper infrastructure:
The Chancellor’s announcement to secure more funding for Abingdon reservoir will unlock thousands of more homes.
Land value capture can also fund critically needed new sewage treatment and better public transport such as trams.
The Chancellor’s announcement to secure more funding for Abingdon reservoir will unlock thousands of more homes.
Land value capture can also fund critically needed new sewage treatment and better public transport such as trams.
January 29, 2025 at 12:29 PM
We need proper infrastructure:
The Chancellor’s announcement to secure more funding for Abingdon reservoir will unlock thousands of more homes.
Land value capture can also fund critically needed new sewage treatment and better public transport such as trams.
The Chancellor’s announcement to secure more funding for Abingdon reservoir will unlock thousands of more homes.
Land value capture can also fund critically needed new sewage treatment and better public transport such as trams.
The solution can be self-funding:
The high value of Oxford property means infrastructure (transport, schools, healthcare) can be funded by capturing value from new development - any HMT funding for up front planning can be recouped.
The high value of Oxford property means infrastructure (transport, schools, healthcare) can be funded by capturing value from new development - any HMT funding for up front planning can be recouped.
January 29, 2025 at 12:29 PM
The solution can be self-funding:
The high value of Oxford property means infrastructure (transport, schools, healthcare) can be funded by capturing value from new development - any HMT funding for up front planning can be recouped.
The high value of Oxford property means infrastructure (transport, schools, healthcare) can be funded by capturing value from new development - any HMT funding for up front planning can be recouped.
Oxford has 2000 hectares of non-flood plain land to its west with no special environmental status.
Even a fraction of this could provide thousands of homes while protecting precious landscapes.
Even a fraction of this could provide thousands of homes while protecting precious landscapes.
January 29, 2025 at 12:29 PM
Oxford has 2000 hectares of non-flood plain land to its west with no special environmental status.
Even a fraction of this could provide thousands of homes while protecting precious landscapes.
Even a fraction of this could provide thousands of homes while protecting precious landscapes.
The opportunity is massive: Every 1,000 new homes around Oxford (with proper infrastructure) would add 0.01% to national GDP.
This isn't just about housing - it's about unleashing innovation and growth.
This isn't just about housing - it's about unleashing innovation and growth.
January 29, 2025 at 12:29 PM
The opportunity is massive: Every 1,000 new homes around Oxford (with proper infrastructure) would add 0.01% to national GDP.
This isn't just about housing - it's about unleashing innovation and growth.
This isn't just about housing - it's about unleashing innovation and growth.
Oxford has captured 5% of ALL European life sciences VC investment over the last decade.
But its population has only grown by 35k since 1980.
We're strangling one of our most productive economic clusters.
But its population has only grown by 35k since 1980.
We're strangling one of our most productive economic clusters.
January 29, 2025 at 12:29 PM
Oxford has captured 5% of ALL European life sciences VC investment over the last decade.
But its population has only grown by 35k since 1980.
We're strangling one of our most productive economic clusters.
But its population has only grown by 35k since 1980.
We're strangling one of our most productive economic clusters.
The problem is stark: Oxford home prices have jumped from 5x average annual salary in 1999 to nearly 14x today. This isn't just a housing crisis - it's holding back one of the UK's most innovative cities.
(Image from @centreforcities.bsky.social)
(Image from @centreforcities.bsky.social)
January 29, 2025 at 12:29 PM
The problem is stark: Oxford home prices have jumped from 5x average annual salary in 1999 to nearly 14x today. This isn't just a housing crisis - it's holding back one of the UK's most innovative cities.
(Image from @centreforcities.bsky.social)
(Image from @centreforcities.bsky.social)