Jyll Saskin Gales
@jyllsaskingales.bsky.social
Google Ads Coach | Inside Google Ads course, podcast, book | jyll.ca/bluesky
Phrase match used to be my go-to match type, but now it's my good-for-nothing match type.
In episode 74 of the Inside Google Ads podcast, I'm breaking down why broad match is the future of Google Ads and how you can work with Google's AI, not against it.
Listen now on Apple, Spotify, YouTube, etc
In episode 74 of the Inside Google Ads podcast, I'm breaking down why broad match is the future of Google Ads and how you can work with Google's AI, not against it.
Listen now on Apple, Spotify, YouTube, etc
June 26, 2025 at 1:30 PM
Phrase match used to be my go-to match type, but now it's my good-for-nothing match type.
In episode 74 of the Inside Google Ads podcast, I'm breaking down why broad match is the future of Google Ads and how you can work with Google's AI, not against it.
Listen now on Apple, Spotify, YouTube, etc
In episode 74 of the Inside Google Ads podcast, I'm breaking down why broad match is the future of Google Ads and how you can work with Google's AI, not against it.
Listen now on Apple, Spotify, YouTube, etc
Do ecommerce businesses need a Google Shopping feed in Google Ads? While it's not required, it will make your life easier and your results better.
Learn more in Episode 73 of the Inside Google Ads podcast on Apple, Spotify, YouTube, etc.
Learn more in Episode 73 of the Inside Google Ads podcast on Apple, Spotify, YouTube, etc.
June 19, 2025 at 1:30 PM
Do ecommerce businesses need a Google Shopping feed in Google Ads? While it's not required, it will make your life easier and your results better.
Learn more in Episode 73 of the Inside Google Ads podcast on Apple, Spotify, YouTube, etc.
Learn more in Episode 73 of the Inside Google Ads podcast on Apple, Spotify, YouTube, etc.
Have you ever had your Google Ads strategy fall apart the second you try to implement it? The key to success isn't about never failing; it's about pivoting quickly & creatively.
In Episode 72 of the Inside Google Ads podcast, I tackle audience failures. Tune in on Apple, Spotify, YouTube, etc.
In Episode 72 of the Inside Google Ads podcast, I tackle audience failures. Tune in on Apple, Spotify, YouTube, etc.
June 12, 2025 at 1:30 PM
Have you ever had your Google Ads strategy fall apart the second you try to implement it? The key to success isn't about never failing; it's about pivoting quickly & creatively.
In Episode 72 of the Inside Google Ads podcast, I tackle audience failures. Tune in on Apple, Spotify, YouTube, etc.
In Episode 72 of the Inside Google Ads podcast, I tackle audience failures. Tune in on Apple, Spotify, YouTube, etc.
Is Target CPA bidding the right choice for your Google Ads campaigns?
In episode 71 of the Inside Google Ads podcast, I'm breaking down when to use it, differences vs. Maximize Conversions, and how to interpret your bid strategy learning status.
Tune in on Apple, Spotify, YouTube, etc.
In episode 71 of the Inside Google Ads podcast, I'm breaking down when to use it, differences vs. Maximize Conversions, and how to interpret your bid strategy learning status.
Tune in on Apple, Spotify, YouTube, etc.
June 5, 2025 at 1:01 PM
Is Target CPA bidding the right choice for your Google Ads campaigns?
In episode 71 of the Inside Google Ads podcast, I'm breaking down when to use it, differences vs. Maximize Conversions, and how to interpret your bid strategy learning status.
Tune in on Apple, Spotify, YouTube, etc.
In episode 71 of the Inside Google Ads podcast, I'm breaking down when to use it, differences vs. Maximize Conversions, and how to interpret your bid strategy learning status.
Tune in on Apple, Spotify, YouTube, etc.
Can Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70 of the Inside Google Ads podcast, I asked Heather Broussell, Austin Lindquist & Jack Hepp to bring you tactical tips for success.
Discover how to get high-quality leads https://jyll.ca/insidegoogleads/70
Discover how to get high-quality leads https://jyll.ca/insidegoogleads/70
May 29, 2025 at 1:30 PM
Can Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70 of the Inside Google Ads podcast, I asked Heather Broussell, Austin Lindquist & Jack Hepp to bring you tactical tips for success.
Discover how to get high-quality leads https://jyll.ca/insidegoogleads/70
Discover how to get high-quality leads https://jyll.ca/insidegoogleads/70
This is an excerpt from Inside Google Ads podcast episode 69, a recap of the big #GML2025 announcements. Catch the full episode on YouTube, Apple, Spotify or wherever you follow podcasts for all the latest news and analysis.
May 23, 2025 at 1:01 PM
This is an excerpt from Inside Google Ads podcast episode 69, a recap of the big #GML2025 announcements. Catch the full episode on YouTube, Apple, Spotify or wherever you follow podcasts for all the latest news and analysis.
Get all the scoop from #GML2025 in episode 69 of the Inside Google Ads podcast 🎙️
I recorded this episode LIVE at Google's Mountain View headquarters yesterday, so it has all the hot-off-the-presses Google Marketing Live 2025 news you need.
Available now on YouTube, Spotify, YouTube, etc.
I recorded this episode LIVE at Google's Mountain View headquarters yesterday, so it has all the hot-off-the-presses Google Marketing Live 2025 news you need.
Available now on YouTube, Spotify, YouTube, etc.
May 22, 2025 at 8:12 PM
Get all the scoop from #GML2025 in episode 69 of the Inside Google Ads podcast 🎙️
I recorded this episode LIVE at Google's Mountain View headquarters yesterday, so it has all the hot-off-the-presses Google Marketing Live 2025 news you need.
Available now on YouTube, Spotify, YouTube, etc.
I recorded this episode LIVE at Google's Mountain View headquarters yesterday, so it has all the hot-off-the-presses Google Marketing Live 2025 news you need.
Available now on YouTube, Spotify, YouTube, etc.
Want to see what your competitors are doing with their Google Ads? In episode 68 of my Inside Google Ads podcast, I'm breaking down my top three favourite (and free, and totally legit) ways to spy on the competition so you can gather valuable intel.
Tune in on Apple, Spotify, YouTube, etc.
Tune in on Apple, Spotify, YouTube, etc.
May 15, 2025 at 1:01 PM
Want to see what your competitors are doing with their Google Ads? In episode 68 of my Inside Google Ads podcast, I'm breaking down my top three favourite (and free, and totally legit) ways to spy on the competition so you can gather valuable intel.
Tune in on Apple, Spotify, YouTube, etc.
Tune in on Apple, Spotify, YouTube, etc.
The worst feeling is helping a business owner with their #GoogleAds account and seeing that they set their target ROAS to 3%, not 300%
IYKYK 😭
IYKYK 😭
May 9, 2025 at 1:08 PM
The worst feeling is helping a business owner with their #GoogleAds account and seeing that they set their target ROAS to 3%, not 300%
IYKYK 😭
IYKYK 😭
Rising Google Ads CPCs got you down? Let's talk about why higher CPCs with smart bidding might actually be a GOOD thing!
In episode 67 of the Inside Google Ads podcast, we're talking about why Maximize Conversions is worth it - even with higher CPCs.
Tune in wherever you get podcasts.
In episode 67 of the Inside Google Ads podcast, we're talking about why Maximize Conversions is worth it - even with higher CPCs.
Tune in wherever you get podcasts.
May 8, 2025 at 1:30 PM
Rising Google Ads CPCs got you down? Let's talk about why higher CPCs with smart bidding might actually be a GOOD thing!
In episode 67 of the Inside Google Ads podcast, we're talking about why Maximize Conversions is worth it - even with higher CPCs.
Tune in wherever you get podcasts.
In episode 67 of the Inside Google Ads podcast, we're talking about why Maximize Conversions is worth it - even with higher CPCs.
Tune in wherever you get podcasts.
Join me in Boston in June? I’ll be speaking at SMX Advanced on June 12th, and YOU can get 15% off 🤑
Register by May 10 to lock in Early Bird rates, and use code SMXSpeakerFriend to get an additional 15% off.
Learn more: https://events.searchengineland.com/smx-advanced-2025/?ref=gales
Register by May 10 to lock in Early Bird rates, and use code SMXSpeakerFriend to get an additional 15% off.
Learn more: https://events.searchengineland.com/smx-advanced-2025/?ref=gales
May 7, 2025 at 1:02 PM
Join me in Boston in June? I’ll be speaking at SMX Advanced on June 12th, and YOU can get 15% off 🤑
Register by May 10 to lock in Early Bird rates, and use code SMXSpeakerFriend to get an additional 15% off.
Learn more: https://events.searchengineland.com/smx-advanced-2025/?ref=gales
Register by May 10 to lock in Early Bird rates, and use code SMXSpeakerFriend to get an additional 15% off.
Learn more: https://events.searchengineland.com/smx-advanced-2025/?ref=gales
Performance Max channel reporting is here! Hurray?
In episode 66 of the Inside Google Ads podcast, I'm sharing my thoughts on why this long-awaited update isn't as powerful as you might think. Plus, we discuss more recent updates to PMax and Demand Gen.
In episode 66 of the Inside Google Ads podcast, I'm sharing my thoughts on why this long-awaited update isn't as powerful as you might think. Plus, we discuss more recent updates to PMax and Demand Gen.
May 1, 2025 at 1:02 PM
Performance Max channel reporting is here! Hurray?
In episode 66 of the Inside Google Ads podcast, I'm sharing my thoughts on why this long-awaited update isn't as powerful as you might think. Plus, we discuss more recent updates to PMax and Demand Gen.
In episode 66 of the Inside Google Ads podcast, I'm sharing my thoughts on why this long-awaited update isn't as powerful as you might think. Plus, we discuss more recent updates to PMax and Demand Gen.
In Episode 65 of Inside Google Ads, we explore bid adjustments, customer lifecycle goals (aka "bid for new customers only") and just how vital your bid strategy is to achieving your advertising objectives
You can find Inside Google Ads on Apple, Spotify, YouTube, or your favourite podcast app.
You can find Inside Google Ads on Apple, Spotify, YouTube, or your favourite podcast app.
April 24, 2025 at 1:30 PM
In Episode 65 of Inside Google Ads, we explore bid adjustments, customer lifecycle goals (aka "bid for new customers only") and just how vital your bid strategy is to achieving your advertising objectives
You can find Inside Google Ads on Apple, Spotify, YouTube, or your favourite podcast app.
You can find Inside Google Ads on Apple, Spotify, YouTube, or your favourite podcast app.
The wait is over! 😍 "Inside Google Ads: Everything you need to know about Audience Targeting" is available NOW in Paperback and Ebook across all international Amazon sites.
Search for "Jyll Saskin Gales" on Amazon, or go to jyll.ca/book for a full list of links for your country
Search for "Jyll Saskin Gales" on Amazon, or go to jyll.ca/book for a full list of links for your country
April 16, 2025 at 1:02 PM
The wait is over! 😍 "Inside Google Ads: Everything you need to know about Audience Targeting" is available NOW in Paperback and Ebook across all international Amazon sites.
Search for "Jyll Saskin Gales" on Amazon, or go to jyll.ca/book for a full list of links for your country
Search for "Jyll Saskin Gales" on Amazon, or go to jyll.ca/book for a full list of links for your country
Inside Google Ads podcast, episode 63 out now
"Can you still use custom segments in Google Ads?"
"Can you still use custom segments in Google Ads?"
April 11, 2025 at 1:02 PM
Inside Google Ads podcast, episode 63 out now
"Can you still use custom segments in Google Ads?"
"Can you still use custom segments in Google Ads?"
Can you still use custom segments in Google Ads? Yes, but it's complicated!
In Episode 63 of the Inside Google Ads podcast, I break down the complexities of custom segments, custom interests and custom search terms in Google Ads. Listen now on YouTube, Spotify, Apple or wherever you get podcasts.
In Episode 63 of the Inside Google Ads podcast, I break down the complexities of custom segments, custom interests and custom search terms in Google Ads. Listen now on YouTube, Spotify, Apple or wherever you get podcasts.
April 10, 2025 at 1:30 PM
Can you still use custom segments in Google Ads? Yes, but it's complicated!
In Episode 63 of the Inside Google Ads podcast, I break down the complexities of custom segments, custom interests and custom search terms in Google Ads. Listen now on YouTube, Spotify, Apple or wherever you get podcasts.
In Episode 63 of the Inside Google Ads podcast, I break down the complexities of custom segments, custom interests and custom search terms in Google Ads. Listen now on YouTube, Spotify, Apple or wherever you get podcasts.
One more week! My book comes out on Amazon on April 16, 2025
Inside Google Ads: Everything you need to know about Audience Targeting
by Jyll Saskin Gales
Buy my book on April 16th! 😀
Inside Google Ads: Everything you need to know about Audience Targeting
by Jyll Saskin Gales
Buy my book on April 16th! 😀
April 9, 2025 at 3:02 PM
One more week! My book comes out on Amazon on April 16, 2025
Inside Google Ads: Everything you need to know about Audience Targeting
by Jyll Saskin Gales
Buy my book on April 16th! 😀
Inside Google Ads: Everything you need to know about Audience Targeting
by Jyll Saskin Gales
Buy my book on April 16th! 😀
Google Search Audience Tips: How to effectively Target vs. Observe, and Include vs. Exclude
April 4, 2025 at 1:03 PM
Google Search Audience Tips: How to effectively Target vs. Observe, and Include vs. Exclude
Are exact match keywords always more expensive? It's a common question, and while there's no simple yes or no, I won't leave you with "it depends"
Join me in Episode 62 of Inside Google Ads as I tackle YOUR questions about the ROI of exact match keywords. Available now wherever you get podcasts.
Join me in Episode 62 of Inside Google Ads as I tackle YOUR questions about the ROI of exact match keywords. Available now wherever you get podcasts.
April 3, 2025 at 1:30 PM
Are exact match keywords always more expensive? It's a common question, and while there's no simple yes or no, I won't leave you with "it depends"
Join me in Episode 62 of Inside Google Ads as I tackle YOUR questions about the ROI of exact match keywords. Available now wherever you get podcasts.
Join me in Episode 62 of Inside Google Ads as I tackle YOUR questions about the ROI of exact match keywords. Available now wherever you get podcasts.
COMING THIS MONTH!
"Jyll Saskin Gales absolutely nails it. If you want to truly master Google Ads audiences, this book is an essential, practical guide. Highly recommended!" - Mike Rhodes
Sign up to be notified when my book drops on Amazon - jyll.ca/book
"Jyll Saskin Gales absolutely nails it. If you want to truly master Google Ads audiences, this book is an essential, practical guide. Highly recommended!" - Mike Rhodes
Sign up to be notified when my book drops on Amazon - jyll.ca/book
April 1, 2025 at 1:02 PM
COMING THIS MONTH!
"Jyll Saskin Gales absolutely nails it. If you want to truly master Google Ads audiences, this book is an essential, practical guide. Highly recommended!" - Mike Rhodes
Sign up to be notified when my book drops on Amazon - jyll.ca/book
"Jyll Saskin Gales absolutely nails it. If you want to truly master Google Ads audiences, this book is an essential, practical guide. Highly recommended!" - Mike Rhodes
Sign up to be notified when my book drops on Amazon - jyll.ca/book
How do you audit a Google Ads account?
In Episode 61 of Inside Google Ads, I share my most valuable tools and insights. I'll walk you through my account audit template, break down UTM tracking, and help you decide which Google Ads course is right for you.
Tune in on Apple, Spotify, YouTube, etc.
In Episode 61 of Inside Google Ads, I share my most valuable tools and insights. I'll walk you through my account audit template, break down UTM tracking, and help you decide which Google Ads course is right for you.
Tune in on Apple, Spotify, YouTube, etc.
March 27, 2025 at 1:30 PM
How do you audit a Google Ads account?
In Episode 61 of Inside Google Ads, I share my most valuable tools and insights. I'll walk you through my account audit template, break down UTM tracking, and help you decide which Google Ads course is right for you.
Tune in on Apple, Spotify, YouTube, etc.
In Episode 61 of Inside Google Ads, I share my most valuable tools and insights. I'll walk you through my account audit template, break down UTM tracking, and help you decide which Google Ads course is right for you.
Tune in on Apple, Spotify, YouTube, etc.
Today I was named the 9th most influential PPC expert in the world 🤯
This list was only 36% women, so if you are a woman in PPC looking to increase your ✨influence✨ please apply to PPC Zone! I would love to host you on my virtual stage 🤩
ppc.zone
This list was only 36% women, so if you are a woman in PPC looking to increase your ✨influence✨ please apply to PPC Zone! I would love to host you on my virtual stage 🤩
ppc.zone
March 25, 2025 at 7:13 PM
Today I was named the 9th most influential PPC expert in the world 🤯
This list was only 36% women, so if you are a woman in PPC looking to increase your ✨influence✨ please apply to PPC Zone! I would love to host you on my virtual stage 🤩
ppc.zone
This list was only 36% women, so if you are a woman in PPC looking to increase your ✨influence✨ please apply to PPC Zone! I would love to host you on my virtual stage 🤩
ppc.zone
Find yourself someone who looks at you the way I look at @themarketinganu.bsky.social 🥰
March 21, 2025 at 6:21 PM
Find yourself someone who looks at you the way I look at @themarketinganu.bsky.social 🥰
Is Performance Max the right tool for your lead generation?
In episode 60 of Inside Google Ads, we're talking using PMax for B2B, how it stacks up against Demand Gen, and whether it’s effective for affiliate marketing.
Listen on Apple, Spotify, YouTube, or your favourite podcast app.
In episode 60 of Inside Google Ads, we're talking using PMax for B2B, how it stacks up against Demand Gen, and whether it’s effective for affiliate marketing.
Listen on Apple, Spotify, YouTube, or your favourite podcast app.
March 20, 2025 at 1:31 PM
Is Performance Max the right tool for your lead generation?
In episode 60 of Inside Google Ads, we're talking using PMax for B2B, how it stacks up against Demand Gen, and whether it’s effective for affiliate marketing.
Listen on Apple, Spotify, YouTube, or your favourite podcast app.
In episode 60 of Inside Google Ads, we're talking using PMax for B2B, how it stacks up against Demand Gen, and whether it’s effective for affiliate marketing.
Listen on Apple, Spotify, YouTube, or your favourite podcast app.
Google Engaged Audiences: A Must-Use for Small Business Owners
March 19, 2025 at 1:02 PM
Google Engaged Audiences: A Must-Use for Small Business Owners