@justinschuman.bsky.social
The secret to longevity online?
Build a world people never want to leave.
But first—make sure YOU want to stay in it.
Be selfish in building your online presence.
Serve yourself first.
Build a world people never want to leave.
But first—make sure YOU want to stay in it.
Be selfish in building your online presence.
Serve yourself first.
March 20, 2025 at 9:44 AM
The secret to longevity online?
Build a world people never want to leave.
But first—make sure YOU want to stay in it.
Be selfish in building your online presence.
Serve yourself first.
Build a world people never want to leave.
But first—make sure YOU want to stay in it.
Be selfish in building your online presence.
Serve yourself first.
You don’t need to quit—you need to restructure.
Bring yourself back into the content.
Bring yourself back into the content.
March 20, 2025 at 1:44 AM
You don’t need to quit—you need to restructure.
Bring yourself back into the content.
Bring yourself back into the content.
The fastest way to grow?
Stop making content that anyone could have made.
Start making content that only you could have made.
Stop making content that anyone could have made.
Start making content that only you could have made.
March 19, 2025 at 10:11 PM
The fastest way to grow?
Stop making content that anyone could have made.
Start making content that only you could have made.
Stop making content that anyone could have made.
Start making content that only you could have made.
One thing I wish I knew before I started creating content: ________.
March 19, 2025 at 8:26 PM
One thing I wish I knew before I started creating content: ________.
Your audience is like a garden—
plant only trends,
and they’ll disappear in a season.
Plant you,
and they’ll keep coming back forever.
plant only trends,
and they’ll disappear in a season.
Plant you,
and they’ll keep coming back forever.
March 19, 2025 at 6:48 PM
Your audience is like a garden—
plant only trends,
and they’ll disappear in a season.
Plant you,
and they’ll keep coming back forever.
plant only trends,
and they’ll disappear in a season.
Plant you,
and they’ll keep coming back forever.
Content is like dating—
try too hard to be what they want,
and you’ll attract all the wrong people.
And what's worse than a bad date?
Woof.
try too hard to be what they want,
and you’ll attract all the wrong people.
And what's worse than a bad date?
Woof.
March 19, 2025 at 3:59 PM
Content is like dating—
try too hard to be what they want,
and you’ll attract all the wrong people.
And what's worse than a bad date?
Woof.
try too hard to be what they want,
and you’ll attract all the wrong people.
And what's worse than a bad date?
Woof.
3 rules for growing on social media without selling your soul:
1️⃣ Stop creating for algorithms. Start creating for people.
2️⃣ If you’re trying to be ‘likable,’ you’re already losing.
3️⃣ Your best content will make some people uncomfortable—good.
1️⃣ Stop creating for algorithms. Start creating for people.
2️⃣ If you’re trying to be ‘likable,’ you’re already losing.
3️⃣ Your best content will make some people uncomfortable—good.
March 19, 2025 at 1:43 PM
3 rules for growing on social media without selling your soul:
1️⃣ Stop creating for algorithms. Start creating for people.
2️⃣ If you’re trying to be ‘likable,’ you’re already losing.
3️⃣ Your best content will make some people uncomfortable—good.
1️⃣ Stop creating for algorithms. Start creating for people.
2️⃣ If you’re trying to be ‘likable,’ you’re already losing.
3️⃣ Your best content will make some people uncomfortable—good.
Worried you’re ‘too much’ for social media?
Your personality is the one thing that *can’t* be oversaturated.
Plus... you're not sharing it anyway.
So why are you worried?
Your personality is the one thing that *can’t* be oversaturated.
Plus... you're not sharing it anyway.
So why are you worried?
March 19, 2025 at 9:44 AM
Worried you’re ‘too much’ for social media?
Your personality is the one thing that *can’t* be oversaturated.
Plus... you're not sharing it anyway.
So why are you worried?
Your personality is the one thing that *can’t* be oversaturated.
Plus... you're not sharing it anyway.
So why are you worried?
The best creators?
They’re strategic and having fun.
Do both.
No idea how?
Thank god you're here.
They’re strategic and having fun.
Do both.
No idea how?
Thank god you're here.
March 19, 2025 at 1:44 AM
The best creators?
They’re strategic and having fun.
Do both.
No idea how?
Thank god you're here.
They’re strategic and having fun.
Do both.
No idea how?
Thank god you're here.
Content isn’t hard.
Overthinking it is.
Overthinking it is.
March 18, 2025 at 10:11 PM
Content isn’t hard.
Overthinking it is.
Overthinking it is.
You’re not burnt out from creating too much.
You’re burnt out from making for everyone else but you.
You’re burnt out from making for everyone else but you.
March 18, 2025 at 8:26 PM
You’re not burnt out from creating too much.
You’re burnt out from making for everyone else but you.
You’re burnt out from making for everyone else but you.
Magnetic content attracts *and* repels.
That’s the point.
That’s the point.
March 18, 2025 at 6:48 PM
Magnetic content attracts *and* repels.
That’s the point.
That’s the point.
If your content isn’t making some people obsessed and others leave…
it’s not working.
it’s not working.
March 18, 2025 at 4:59 PM
If your content isn’t making some people obsessed and others leave…
it’s not working.
it’s not working.
You're not "finding your voice"—
you're remembering the one you had before everyone told you to be:
• quieter,
• smaller,
• & more digestible.
It's still there under all that conditioning.
you're remembering the one you had before everyone told you to be:
• quieter,
• smaller,
• & more digestible.
It's still there under all that conditioning.
March 18, 2025 at 2:59 PM
You're not "finding your voice"—
you're remembering the one you had before everyone told you to be:
• quieter,
• smaller,
• & more digestible.
It's still there under all that conditioning.
you're remembering the one you had before everyone told you to be:
• quieter,
• smaller,
• & more digestible.
It's still there under all that conditioning.
What if imposter syndrome is just your body's way of saying,
"holy shit, we're leveling up..."
and your only job is to ride the wave instead of hiding from it?
"holy shit, we're leveling up..."
and your only job is to ride the wave instead of hiding from it?
March 18, 2025 at 1:43 PM
What if imposter syndrome is just your body's way of saying,
"holy shit, we're leveling up..."
and your only job is to ride the wave instead of hiding from it?
"holy shit, we're leveling up..."
and your only job is to ride the wave instead of hiding from it?
Your healing journey isn't a before-and-after photo.
It's a messy, non-linear clusterfuck that other people desperately need to see in real-time.
Share from the middle.
It's a messy, non-linear clusterfuck that other people desperately need to see in real-time.
Share from the middle.
March 18, 2025 at 12:59 PM
Your healing journey isn't a before-and-after photo.
It's a messy, non-linear clusterfuck that other people desperately need to see in real-time.
Share from the middle.
It's a messy, non-linear clusterfuck that other people desperately need to see in real-time.
Share from the middle.
Your content doesn't feel like "you" because you've practiced being palatable for so long that authenticity feels like a foreign language.
Start with small, terrible translations.
(psst... I believe in you.)
Start with small, terrible translations.
(psst... I believe in you.)
March 18, 2025 at 9:44 AM
Your content doesn't feel like "you" because you've practiced being palatable for so long that authenticity feels like a foreign language.
Start with small, terrible translations.
(psst... I believe in you.)
Start with small, terrible translations.
(psst... I believe in you.)
Self-trust isn't some mystical quality you're born with.
It's a muscle you build by taking one tiny risk after another until "fuck it, let's try" becomes your default setting.
It's a muscle you build by taking one tiny risk after another until "fuck it, let's try" becomes your default setting.
March 18, 2025 at 1:44 AM
Self-trust isn't some mystical quality you're born with.
It's a muscle you build by taking one tiny risk after another until "fuck it, let's try" becomes your default setting.
It's a muscle you build by taking one tiny risk after another until "fuck it, let's try" becomes your default setting.
Done is better than perfect has to be the war cry.
You only actually learn, shift, or grow from action—
never from thinking about things.
You only actually learn, shift, or grow from action—
never from thinking about things.
March 17, 2025 at 10:11 PM
Done is better than perfect has to be the war cry.
You only actually learn, shift, or grow from action—
never from thinking about things.
You only actually learn, shift, or grow from action—
never from thinking about things.
🚨 HOT TAKE about making money on social media.
Start with high-ticket offers.
Work with real humans who teach you exactly what they need.
Then create digital products based on what actually works,
not what you imagine might.
Start with high-ticket offers.
Work with real humans who teach you exactly what they need.
Then create digital products based on what actually works,
not what you imagine might.
March 17, 2025 at 8:26 PM
🚨 HOT TAKE about making money on social media.
Start with high-ticket offers.
Work with real humans who teach you exactly what they need.
Then create digital products based on what actually works,
not what you imagine might.
Start with high-ticket offers.
Work with real humans who teach you exactly what they need.
Then create digital products based on what actually works,
not what you imagine might.
The fear that keeps you from posting is the same fear keeping thousands of others silent.
When you break through yours,
you liberate them from theirs.
When you break through yours,
you liberate them from theirs.
March 17, 2025 at 6:48 PM
The fear that keeps you from posting is the same fear keeping thousands of others silent.
When you break through yours,
you liberate them from theirs.
When you break through yours,
you liberate them from theirs.
The more precious you are with your content,
the less impact you'll have.
Some of my best-performing posts took me 4 minutes from idea to publish.
the less impact you'll have.
Some of my best-performing posts took me 4 minutes from idea to publish.
March 17, 2025 at 3:59 PM
The more precious you are with your content,
the less impact you'll have.
Some of my best-performing posts took me 4 minutes from idea to publish.
the less impact you'll have.
Some of my best-performing posts took me 4 minutes from idea to publish.
Want your content to get shared more? Listen up.
People don't re-share content that makes them think—
they share content that makes them feel seen.
Your job is to articulate what they've always known but never heard said out loud.
People don't re-share content that makes them think—
they share content that makes them feel seen.
Your job is to articulate what they've always known but never heard said out loud.
March 17, 2025 at 1:43 PM
Want your content to get shared more? Listen up.
People don't re-share content that makes them think—
they share content that makes them feel seen.
Your job is to articulate what they've always known but never heard said out loud.
People don't re-share content that makes them think—
they share content that makes them feel seen.
Your job is to articulate what they've always known but never heard said out loud.
Most viral tweets are just private thoughts we've all had but never articulated.
Your most shareable ideas aren't the clever ones—
they're the embarrassingly honest ones.
Your most shareable ideas aren't the clever ones—
they're the embarrassingly honest ones.
March 17, 2025 at 9:44 AM
Most viral tweets are just private thoughts we've all had but never articulated.
Your most shareable ideas aren't the clever ones—
they're the embarrassingly honest ones.
Your most shareable ideas aren't the clever ones—
they're the embarrassingly honest ones.
When a video does well, don't ask "how do I make more like this?"—
ask "what was the emotional undercurrent I tapped into here?"
That's what people are responding to.
ask "what was the emotional undercurrent I tapped into here?"
That's what people are responding to.
March 17, 2025 at 1:44 AM
When a video does well, don't ask "how do I make more like this?"—
ask "what was the emotional undercurrent I tapped into here?"
That's what people are responding to.
ask "what was the emotional undercurrent I tapped into here?"
That's what people are responding to.