I never understood this (as an admittedly judgy person myself, lol)

If someone really likes something, even if it is so much that it's become their identity, and it annoys you - just leave them be?

People have agency. If they're not hurting anyone...let 'em live with their own free will.

This is most likely because they don't want to profit off this issue, but instead set a precedent

I say casual, but I spend most of my free time on plants or video games 💀