OpenAI just launched Sora, their new text-to-video tool, and it’s a HUGE deal for science communication. 🎥
Imagine creating professional-quality videos in minutes—no massive budgets, no technical expertise. Here's how it works and why it matters. 🧵

🚀 The best way for universities & research organizations to boost science communication? Empower researchers to share their expertise directly.

Audiences connect with people, not logos. Here’s how to help researchers shine: 👇

1/ 🚀 What Makes Oxford and Cambridge Global Icons?

One word: branding. They earned their reputation with decades of top-tier research and effective communication.

The good news? Branding isn’t just for elite institutions anymore. 🧵👇

It is not incentivized to communicate science in an academic setting. Why it might still help you in the long run 👇👇👇.

🚨 Struggling to get visibility for your organizational LinkedIn account? Here’s why: 🧵

1/ LinkedIn gives tons of visibility to personal accounts, but organizational accounts—like projects or departments—often struggle to gain traction. Why? 👇

Social media is a numbers game. The more content you put out, the more you will get seen.

#scicomm #wisskomm #Sciencecommunication

👇 This is why I am here now.