Julie Posetti
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julieposetti.bsky.social
Julie Posetti
@julieposetti.bsky.social
Global Director of Research, International Center for Journalists; Professor of Journalism, City, University of London. Board member, Independent Fund for Public Interest Media (IFPIM). Research Associate @ RISJ, University of Oxford. Australian in Oxford.
Reposted by Julie Posetti
@julieposetti.bsky.social introducing the term ‘slopaganda’ - sloppy, inaccurate, badly misleading information produced by many AI tools. She’s chairing a panel with Louis Coiffait-Gunn (CILIP), Lucy Crompton-Reid (WMUK) and Bill Thompson (BBC) on promoting the public interest. #KnowledgeIsHuman
October 20, 2025 at 9:20 AM
Thanks Emma. I’ve been lurking here for 18 months but finally getting around to putting a little effort in 😉
December 5, 2024 at 2:23 PM
Where is the 🤣 reax?
November 30, 2024 at 2:28 PM
This is starting to feel a lot (more) like Early Twitter (hello, BTW!!)
November 28, 2024 at 10:58 AM
Reposted by Julie Posetti
By which I mean, I'm pretty sure traffic from
@bsky.app to @theguardian.com is *significantly* higher than the very obvious 2x that of Threads

This post brought to you by a reply to @mkarolian.bsky.social on Threads, where it has had just 105 engagements, as opposed to the 18k+ here
Traffic from Bluesky to @bostonglobe.com is already 3x that of Threads, and we are seeing 4.5x the conversions to paying digital subscribers.
November 27, 2024 at 6:30 AM
Reposted by Julie Posetti
while Bluesky traffic is already 2x that of Threads, that's on a straight l.threads.net vs bsky.app referral comparison. BUT! 75-80% of tracked referral from owned Bluesky account posts is NOT being attributed to @bsky.app, so I'm certain organic traffic would be undercounting by that much as well
November 27, 2024 at 6:30 AM
This a shocking development.
November 21, 2024 at 12:44 PM
November 21, 2024 at 8:12 AM