Julia Waldow
@juliawaldow.bsky.social
Cross-platform journalist ✍🏻📺 Now: Digiday Media’s Modern Retail. Past: CNNI, CNN, KCET. Searching for the world’s best chocolate chip cookie 🍪 She/her
👗👚 First on @modernretail.bsky.social: Urban Outfitters stores will now accept Nuuly returns. More on the program here: www.modernretail.co/operations/u...
Urban Outfitters stores will now accept Nuuly returns
In a closer tie between the sister brands, Urban Outfitters will now accept Nuuly rental returns at its U.S. stores.
www.modernretail.co
November 14, 2025 at 6:22 AM
👗👚 First on @modernretail.bsky.social: Urban Outfitters stores will now accept Nuuly returns. More on the program here: www.modernretail.co/operations/u...
Deck the halls with ... #Substack newsletters! 🎄
Brands including Rare Beauty, M.M.LaFleur and Loftie are making Substack an important part of their marketing mix during the busiest — and, for many, the most lucrative — time of the year: the holidays.
www.modernretail.co/marketing/br...
Brands including Rare Beauty, M.M.LaFleur and Loftie are making Substack an important part of their marketing mix during the busiest — and, for many, the most lucrative — time of the year: the holidays.
www.modernretail.co/marketing/br...
Brands Briefing: Substack will play a bigger role in brands' holiday plans this year
Brands including Rare Beauty and M.M.LaFleur are making Substack an important part of their marketing mix during the busiest — and, for many, the most lucrative — time of the year.
www.modernretail.co
November 11, 2025 at 6:46 PM
Deck the halls with ... #Substack newsletters! 🎄
Brands including Rare Beauty, M.M.LaFleur and Loftie are making Substack an important part of their marketing mix during the busiest — and, for many, the most lucrative — time of the year: the holidays.
www.modernretail.co/marketing/br...
Brands including Rare Beauty, M.M.LaFleur and Loftie are making Substack an important part of their marketing mix during the busiest — and, for many, the most lucrative — time of the year: the holidays.
www.modernretail.co/marketing/br...
⚽ With 48 participating nations, 104 matches & 16 host cities, the 2026 #FIFA #WorldCup will be the biggest one yet.
From official products to soccer-forward marketing campaigns, here's how Adidas, Nike, Soccer.com, Coca-Cola & more are getting in on the hype: www.modernretail.co/marketing/br...
From official products to soccer-forward marketing campaigns, here's how Adidas, Nike, Soccer.com, Coca-Cola & more are getting in on the hype: www.modernretail.co/marketing/br...
Brands and retailers are already rushing to capitalize on World Cup fever
With 48 participating nations, the 2026 FIFA World Cup will be the biggest one yet -- and brands and retailers want in on the hype.
www.modernretail.co
November 6, 2025 at 5:41 PM
⚽ With 48 participating nations, 104 matches & 16 host cities, the 2026 #FIFA #WorldCup will be the biggest one yet.
From official products to soccer-forward marketing campaigns, here's how Adidas, Nike, Soccer.com, Coca-Cola & more are getting in on the hype: www.modernretail.co/marketing/br...
From official products to soccer-forward marketing campaigns, here's how Adidas, Nike, Soccer.com, Coca-Cola & more are getting in on the hype: www.modernretail.co/marketing/br...
🎁 #JournoRequest: Are you a brand that's adjusting your BF/CM promotions from last year, particularly in terms of percent off? I'd love to talk to you! Please DM me here or email me at jwaldow@modernretail.co. Thanks! ❄️
November 4, 2025 at 4:11 PM
🎁 #JournoRequest: Are you a brand that's adjusting your BF/CM promotions from last year, particularly in terms of percent off? I'd love to talk to you! Please DM me here or email me at jwaldow@modernretail.co. Thanks! ❄️
Could big font and bold colors be the key to upping product sales on TikTok Shop?
Pure Daily Care thinks so. The skincare company developed packaging for its new Zap Patch specifically with TikTok scrollers and creators in mind. 👇
www.modernretail.co/marketing/ho...
Pure Daily Care thinks so. The skincare company developed packaging for its new Zap Patch specifically with TikTok scrollers and creators in mind. 👇
www.modernretail.co/marketing/ho...
How Pure Daily Care designed a new product with TikTok scrollers in mind
Skin-care brand Pure Daily Care took cues from TikTok Shop when developing packaging for its latest product, a liquid acne patch.
www.modernretail.co
October 29, 2025 at 3:43 PM
Could big font and bold colors be the key to upping product sales on TikTok Shop?
Pure Daily Care thinks so. The skincare company developed packaging for its new Zap Patch specifically with TikTok scrollers and creators in mind. 👇
www.modernretail.co/marketing/ho...
Pure Daily Care thinks so. The skincare company developed packaging for its new Zap Patch specifically with TikTok scrollers and creators in mind. 👇
www.modernretail.co/marketing/ho...
✈️ Exclusive: Set Active, a Los Angeles-based activewear brand, is picking a much-visited destination this holiday season for its biggest out-of-home campaign: the airport security line. 👜 #OOH www.modernretail.co/marketing/se...
Set Active is using TSA bins for its first big OOH push
Set Active, a Los Angeles-based activewear brand, is tapping the airport security line for its its first big out-of-home campaign.
www.modernretail.co
October 28, 2025 at 2:34 PM
✈️ Exclusive: Set Active, a Los Angeles-based activewear brand, is picking a much-visited destination this holiday season for its biggest out-of-home campaign: the airport security line. 👜 #OOH www.modernretail.co/marketing/se...
SCOOP: Starbucks is quietly testing a "buy nine coffees, get one free" pilot for loyalty members. Details here: www.modernretail.co/marketing/st...
Starbucks takes a cue from local cafes as it quietly tests a new rewards pilot, 'Coffee Loop'
Starbucks is testing out a new reward program that might be familiar to anyone who has accumulated punch cards from their local coffee shop.
www.modernretail.co
October 17, 2025 at 5:18 PM
SCOOP: Starbucks is quietly testing a "buy nine coffees, get one free" pilot for loyalty members. Details here: www.modernretail.co/marketing/st...
New this a.m.: Kenneth Cole's new CEO, Jed Berger, told me he’s laser-focused on “differentiation” — namely, in terms of products and purpose — as he assumes the top job at the 43-year-old apparel and footwear company.
www.modernretail.co/operations/k...
www.modernretail.co/operations/k...
Kenneth Cole's new CEO lays out his vision for building women's, expanding into Europe and avoiding 'that sea of safeness'
Kenneth Cole Productions's new CEO, Jed Berger, told Modern Retail he's laser-focused on "differentiation," in terms of both product and purpose.
www.modernretail.co
October 17, 2025 at 10:54 AM
New this a.m.: Kenneth Cole's new CEO, Jed Berger, told me he’s laser-focused on “differentiation” — namely, in terms of products and purpose — as he assumes the top job at the 43-year-old apparel and footwear company.
www.modernretail.co/operations/k...
www.modernretail.co/operations/k...
New for @modernretail.bsky.social: I spoke with multiple #Etsy sellers about the platform's new partnership with #OpenAI, which allows shoppers to browse and buy products directly within #ChatGPT. Here's what they told me: www.modernretail.co/technology/h...
How Etsy sellers feel about the new ChatGPT checkout integration
Etsy sellers weigh in about the platform's new partnership with OpenAI, which marks a major development in how consumers are using AI engines.
www.modernretail.co
October 6, 2025 at 2:05 PM
New for @modernretail.bsky.social: I spoke with multiple #Etsy sellers about the platform's new partnership with #OpenAI, which allows shoppers to browse and buy products directly within #ChatGPT. Here's what they told me: www.modernretail.co/technology/h...
🍁 Anthropologie is entering autumn with a focus on its burgeoning private label business. The company's owned brands -- which include Daily Practice & BHLDN -- made up a record 71% of sales last quarter. My convo with COO Candan Erenguc on what's next: www.modernretail.co/operations/a...
Anthropologie's Candan Erenguc on what's next for Maeve and other owned brands
Anthropologie is entering autumn with a focus on its burgeoning private label business, opening a store for its popular Maeve sub-brand.
www.modernretail.co
September 25, 2025 at 2:15 PM
🍁 Anthropologie is entering autumn with a focus on its burgeoning private label business. The company's owned brands -- which include Daily Practice & BHLDN -- made up a record 71% of sales last quarter. My convo with COO Candan Erenguc on what's next: www.modernretail.co/operations/a...
🤖 My latest, this time from #Shoptalk: After years of retooling their businesses for #SEO, brand and retail leaders are getting ready for a new frontier: #GEO. www.modernretail.co/technology/h...
How brands and retailers are preparing for GEO, 'the future of SEO'
After years of retooling their businesses for SEO, brand and retail leaders say they're getting ready for a new frontier: GEO.
www.modernretail.co
September 19, 2025 at 1:21 PM
🤖 My latest, this time from #Shoptalk: After years of retooling their businesses for #SEO, brand and retail leaders are getting ready for a new frontier: #GEO. www.modernretail.co/technology/h...
In late August, dozens of postal carriers temporarily stopped shipping packages to the U.S. after the elimination of de minimis. They did so to give themselves time to adjust to new rules & costs -- but they also left small businesses around the world in a lurch: www.modernretail.co/operations/b...
Brands and artisans are left in a lurch after international carriers stop shipments to the US
Small business owners have scrambled to find a way forward after postal services halted shipments to the U.S. over the rollback of de minimis.
www.modernretail.co
September 10, 2025 at 3:56 PM
In late August, dozens of postal carriers temporarily stopped shipping packages to the U.S. after the elimination of de minimis. They did so to give themselves time to adjust to new rules & costs -- but they also left small businesses around the world in a lurch: www.modernretail.co/operations/b...
🤠🐴 With live music, cowboy karaoke, hand-painted murals, and a full-on Texas-style dance hall in Grand Central Station, Tecovas says it's going "bigger than ever before" with its new paid marketing campaign in New York City this week. www.modernretail.co/marketing/br...
Brands Briefing: Boot brand Tecovas is bringing its version of the West to New York City through store events, music and a Texas-style dance hall
Cowboy boot brand Tecovas is bringing the spirit of the West to New York City through one of its biggest paid marketing campaigns to date.
www.modernretail.co
September 9, 2025 at 4:06 PM
🤠🐴 With live music, cowboy karaoke, hand-painted murals, and a full-on Texas-style dance hall in Grand Central Station, Tecovas says it's going "bigger than ever before" with its new paid marketing campaign in New York City this week. www.modernretail.co/marketing/br...
🐐 Exclusive: White & Warren, a cashmere brand known for its colorful $300 travel wraps, is embarking on a major rebrand today as it attempts to woo older millennials, grow its e-commerce penetration, and double its overall revenue in the next 3 years. www.modernretail.co/operations/c...
Cashmere brand White & Warren embarks on a rebrand as it targets younger shoppers and digital sales
White & Warren is updating its logo, website, product assortment and marketing mix to try and woo a younger clientele.
www.modernretail.co
September 5, 2025 at 1:59 PM
🐐 Exclusive: White & Warren, a cashmere brand known for its colorful $300 travel wraps, is embarking on a major rebrand today as it attempts to woo older millennials, grow its e-commerce penetration, and double its overall revenue in the next 3 years. www.modernretail.co/operations/c...
I'm back on the earnings train! 🚃
Here's what fashion companies like Crocs, Urban Outfitters, Gap, and Allbirds have had to say about hot-button issues like tariffs, manufacturing, pricing, and the holidays, as summer comes to a close:
www.modernretail.co/operations/i...
Here's what fashion companies like Crocs, Urban Outfitters, Gap, and Allbirds have had to say about hot-button issues like tariffs, manufacturing, pricing, and the holidays, as summer comes to a close:
www.modernretail.co/operations/i...
In earnings reports, fashion brands clock continued fallout from tariffs and tease holiday plans
As summer comes to a close, hot-button issues like tariffs, manufacturing and pricing continue to dominate conversations at fashion brands.
www.modernretail.co
September 3, 2025 at 1:35 PM
I'm back on the earnings train! 🚃
Here's what fashion companies like Crocs, Urban Outfitters, Gap, and Allbirds have had to say about hot-button issues like tariffs, manufacturing, pricing, and the holidays, as summer comes to a close:
www.modernretail.co/operations/i...
Here's what fashion companies like Crocs, Urban Outfitters, Gap, and Allbirds have had to say about hot-button issues like tariffs, manufacturing, pricing, and the holidays, as summer comes to a close:
www.modernretail.co/operations/i...
New: It was Labor Day weekend... but brands didn't get time off when it came to tariffs. Companies are still facing fallout from the de minimis exemption going away last week -- and many are pulling back on product development or raising prices, as a result. www.modernretail.co/operations/m...
'Millions of dollars in lost profit': Brands are mourning the death of de minimis
Brands and retailers are dealing with sticker shock after the U.S. fully eliminated the de minimis provision on August 29.
www.modernretail.co
September 2, 2025 at 2:53 PM
New: It was Labor Day weekend... but brands didn't get time off when it came to tariffs. Companies are still facing fallout from the de minimis exemption going away last week -- and many are pulling back on product development or raising prices, as a result. www.modernretail.co/operations/m...
Canadian intimates brand Knix, now in its 12th year in business, is opening its first-ever permanent store in the U.S. today, in NYC. The company is eyeing additional locations across Manhattan & Brooklyn, not far from its home base of Toronto. More here: www.modernretail.co/operations/c...
Canada's Knix puts down roots in the US with a new permanent store and fulfillment center
On Friday, Knix, which is known for its leakproof underwear, will open its first permanent store in the states, in New York City.
www.modernretail.co
August 15, 2025 at 3:11 PM
Canadian intimates brand Knix, now in its 12th year in business, is opening its first-ever permanent store in the U.S. today, in NYC. The company is eyeing additional locations across Manhattan & Brooklyn, not far from its home base of Toronto. More here: www.modernretail.co/operations/c...
Today in Las Vegas, #eBay is set to announce a new #AI tool to help sellers answer buyer questions. The company told me it sees AI seller tools as a "virtuous flywheel" that can lead to increased revenue & traffic. More here on
@modernretail.bsky.social 👇 $EBAY www.modernretail.co/technology/h...
@modernretail.bsky.social 👇 $EBAY www.modernretail.co/technology/h...
Hoping to sway sellers, eBay steps up AI tools
As it celebrates its 30th birthday, eBay is hosting a seller conference on Tuesday in Las Vegas, where it is set to announce a new AI tool.
www.modernretail.co
August 12, 2025 at 1:53 PM
Today in Las Vegas, #eBay is set to announce a new #AI tool to help sellers answer buyer questions. The company told me it sees AI seller tools as a "virtuous flywheel" that can lead to increased revenue & traffic. More here on
@modernretail.bsky.social 👇 $EBAY www.modernretail.co/technology/h...
@modernretail.bsky.social 👇 $EBAY www.modernretail.co/technology/h...
I've written about Claire's many times for @modernretail.bsky.social, and executives were always excited about the future. They hoped that initiatives like Roblox & a loyalty program could boost growth. But, as we saw earlier this week, the changes weren't enough: www.modernretail.co/operations/w...
What went wrong at tween jewelry staple Claire's
After declaring bankruptcy in 2018, Claire's attempted a turnaround. But the changes weren't enough to kickstart growth.
www.modernretail.co
August 8, 2025 at 2:37 PM
I've written about Claire's many times for @modernretail.bsky.social, and executives were always excited about the future. They hoped that initiatives like Roblox & a loyalty program could boost growth. But, as we saw earlier this week, the changes weren't enough: www.modernretail.co/operations/w...
American Eagle says its jeans ad with Sydney Sweeney "is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.” Statement on IG: www.instagram.com/p/DM0tMjaTBl...
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August 1, 2025 at 10:33 PM
American Eagle says its jeans ad with Sydney Sweeney "is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.” Statement on IG: www.instagram.com/p/DM0tMjaTBl...
SCOOP: American Eagle appears to be working with a crisis PR firm following backlash to its "Sydney Sweeney Has Great Jeans" ad. More here: www.modernretail.co/marketing/am...
American Eagle appears to be working with a crisis PR firm amid Sydney Sweeney ad backlash
American Eagle is working with outside crisis communications specialists as it navigates the recent backlash to the brand's campaign with Sydney Sweeney, according to information obtained by Modern Re...
www.modernretail.co
July 31, 2025 at 5:29 PM
SCOOP: American Eagle appears to be working with a crisis PR firm following backlash to its "Sydney Sweeney Has Great Jeans" ad. More here: www.modernretail.co/marketing/am...
ICYMI: This week's @modernretail.bsky.social Brands Briefing covers how brands are rethinking their social playbooks in light of a new Google Search-Instagram integration. Some are retooling their captions & using posts as "micro landing pages" for products. www.modernretail.co/technology/b...
Brands Briefing: Brands revisit their social playbooks as Google indexes more Instagram content
An integration between Google and Instagram marks a shift in how search engines index content from social media, and how brands grow online.
www.modernretail.co
July 30, 2025 at 3:57 PM
ICYMI: This week's @modernretail.bsky.social Brands Briefing covers how brands are rethinking their social playbooks in light of a new Google Search-Instagram integration. Some are retooling their captions & using posts as "micro landing pages" for products. www.modernretail.co/technology/b...
🤖 Checkout via ChatGPT is on the way, & brands are feeling uneasy about the unknowns. What if ChatGPT uses old information to recommend new products? Will this become a "pay to play" marketing channel? And what will this all mean for loyalty? My latest: www.modernretail.co/technology/i...
'It fundamentally changes what it means to be an e-commerce brand': What a ChatGPT checkout system could mean for retail
A recent report that OpenAI is developing a checkout system within ChatGPT worries retail executives who fear it could become "pay-to-play."
www.modernretail.co
July 28, 2025 at 2:53 PM
🤖 Checkout via ChatGPT is on the way, & brands are feeling uneasy about the unknowns. What if ChatGPT uses old information to recommend new products? Will this become a "pay to play" marketing channel? And what will this all mean for loyalty? My latest: www.modernretail.co/technology/i...
Simply had to put the most bananas anecdote I've ever heard into my story for @modernretail.bsky.social today:
July 23, 2025 at 3:45 PM
Simply had to put the most bananas anecdote I've ever heard into my story for @modernretail.bsky.social today:
Really enjoyed my one-on-one with Crocs chief brand officer Terence Reilly about his plans to scale both Crocs & Heydude! Here's what he's planning, from TikTok Shop to celebrity partnerships: www.modernretail.co/marketing/no...
'No longer that underdog': How chief brand officer Terence Reilly is scaling Crocs and Heydude
Terence Reilly, who previously lead Stanley, speaks with Modern Retail about his plans to build Crocs and Heydude.
www.modernretail.co
July 15, 2025 at 3:36 PM
Really enjoyed my one-on-one with Crocs chief brand officer Terence Reilly about his plans to scale both Crocs & Heydude! Here's what he's planning, from TikTok Shop to celebrity partnerships: www.modernretail.co/marketing/no...