13k comments on one tweet is a massive payout. All of the tweets follow a certain formula, so the content is likely automated using AI technology (e.g., AI generated images and text). Basically running it as a money printing machine. But for those in the US, it translates to low simmering rage.

Hard for me to say how this is different from Fox News's entire business model, except that it's less sophisticated. This is transparently and obviously bad — and Elon should ban these accounts — but the spirit here of trading rage for money is pretty much a lot of right-wing media.