Wine Label concept for a Cabernet Sauvignon from Argentina. I have always been fascinated by double-meaning images. How two of the same shapes can be perceived as different things at the same time. Mirada Oculta means “hidden look”. #winelabeldesign #artdirection #illustration #packagingillustration

„Easter Wonderland“ chocolate packaging concept—from sketch to b/w comp to final!
#packagingillustration #packagingdesign #easterchocolate #handlettering #letteringlogo #chocolatepackaging #happyeaster #foodpackagingdesign #sketchtofinal

In 2020 I did this #magazineillustration for the Scottish whisky magazine Whiskeria. It was about the bad decisions made in Trump's first term regarding whisky tariffs. Today it's more topical than ever: I just read that #trump is threatening Europe with tariffs of 200% on wine & alcohol. #crazy.

Happy International Women's Day! Many men feel threatened by feminism. Yet feminism is nothing other than the demand for a human right— to be treated with respect, dignity and equality. To exist in a self-determined way.
#internationalwomensday #womensrights #feminist #femaleartist #businesswomen

„Joy Donuts“: a playful packaging design with illustration and a hand lettering logo. A sweet carousel of joy :)!
#packagingdesign #packagingillustration #handlettering #logo #artdirection #graphicdesigner #foodlogo #donuts

Another favorite project from the past: “Little Sweet Things from Heaven”
A hand lettering logo for a sweets brand with a packaging design for their chocolates “from Heaven”.
#packagingdesign #handlettering #illustration #artdirection #graphicdesign #logo #sweets #brand

❤️ 🎶 „I wanna be loved by …“

Valentine's Day is coming soon! Do you already have your “you just you”? I have it, for 16 years - precisely on Valentine's Day, by the way. Almost too kitschy to confess ;).
#illustration #handlettering #graphicdesign #valentinesday

I have a blog now! 🥳
👉 www.juliakerschbaumer.com/blog
Stop by and see the case study on my cookie packaging project “Oh, Vienna”.
I look forward to your visit!
#artistblog #casestudy #packagingdesign #packagingillustration #graphicdesign #customlogo #handlettering #metamadness

"Love Power Lady” – My role-model for positivity, empathy and democracy.
Let's run around the world like her: strong, self-confident, with compassion, justice & goodwill. Then love and empathy will soon rule the world again!
#powerlady #illustration #graphicdesign #handlettering #democracynow