JP Ahonen
@jukkisahonen.bsky.social
I fed 24 huskies through Finnish winters to compete. Now I build infrastructure so champions don’t need viral fame to eat.
Outcome-based sponsorship, verified performance, merit over followers.
Army reserves.
🇫🇮 🇬🇷
Outcome-based sponsorship, verified performance, merit over followers.
Army reserves.
🇫🇮 🇬🇷
Pinned
JP Ahonen
@jukkisahonen.bsky.social
· Nov 27
Perhaps a brief introduction is in place. I did not expect to get 1000 followers in two weeks! So plenty of new friends.
I’m a dad, founder, bit of a nomad, drawn to niche sports, techie, alley cat feeder, former musher, and an adventurer. Well, used to be, anyway!
1/x
I’m a dad, founder, bit of a nomad, drawn to niche sports, techie, alley cat feeder, former musher, and an adventurer. Well, used to be, anyway!
1/x
“Learning to say No was critical for his success.”
That’s probably true. But also taken out of context it conveys the wrong message unless you’re operating at capacity.
If you have time for Netflix and games, you’re not.
Say “yes” to every opportunity until you are.
That’s probably true. But also taken out of context it conveys the wrong message unless you’re operating at capacity.
If you have time for Netflix and games, you’re not.
Say “yes” to every opportunity until you are.
November 10, 2025 at 2:32 PM
“Learning to say No was critical for his success.”
That’s probably true. But also taken out of context it conveys the wrong message unless you’re operating at capacity.
If you have time for Netflix and games, you’re not.
Say “yes” to every opportunity until you are.
That’s probably true. But also taken out of context it conveys the wrong message unless you’re operating at capacity.
If you have time for Netflix and games, you’re not.
Say “yes” to every opportunity until you are.
Quick test: is that really a strategy?
Turn the statement around. If the opposite sounds ludicrous, it’s not a strategy — it’s a table stake.
“Our strategy is to deliver great customer service.”
Flip it: “Our strategy is to deliver terrible customer service.”
Turn the statement around. If the opposite sounds ludicrous, it’s not a strategy — it’s a table stake.
“Our strategy is to deliver great customer service.”
Flip it: “Our strategy is to deliver terrible customer service.”
November 6, 2025 at 12:47 PM
Quick test: is that really a strategy?
Turn the statement around. If the opposite sounds ludicrous, it’s not a strategy — it’s a table stake.
“Our strategy is to deliver great customer service.”
Flip it: “Our strategy is to deliver terrible customer service.”
Turn the statement around. If the opposite sounds ludicrous, it’s not a strategy — it’s a table stake.
“Our strategy is to deliver great customer service.”
Flip it: “Our strategy is to deliver terrible customer service.”
If you are an early stage startup, just don’t do any paid ads, period.
It’s screws up your insights, and will lead you astray. And the more unique your idea is, the most pronounced this effect will be.
Don’t pay for exposure until you’ve got real traction and you know where from.
It’s screws up your insights, and will lead you astray. And the more unique your idea is, the most pronounced this effect will be.
Don’t pay for exposure until you’ve got real traction and you know where from.
November 4, 2025 at 1:52 PM
If you are an early stage startup, just don’t do any paid ads, period.
It’s screws up your insights, and will lead you astray. And the more unique your idea is, the most pronounced this effect will be.
Don’t pay for exposure until you’ve got real traction and you know where from.
It’s screws up your insights, and will lead you astray. And the more unique your idea is, the most pronounced this effect will be.
Don’t pay for exposure until you’ve got real traction and you know where from.
I must say, this is perhaps the most delightfully insightful article related to the Louvre heist ever written.
If you consider yourself a geek of any sort, I believe you will find this a worthy read.
www.bbc.com/future/artic...
If you consider yourself a geek of any sort, I believe you will find this a worthy read.
www.bbc.com/future/artic...
Louvre robbery: Could a 50-year-old maths problem have kept the museum safe?
An audacious heist at the Louvre saw thieves make off with priceless crown jewels in broad daylight – here is how a decades-old geometry problem can help museums boost their security.
www.bbc.com
November 1, 2025 at 11:55 AM
I must say, this is perhaps the most delightfully insightful article related to the Louvre heist ever written.
If you consider yourself a geek of any sort, I believe you will find this a worthy read.
www.bbc.com/future/artic...
If you consider yourself a geek of any sort, I believe you will find this a worthy read.
www.bbc.com/future/artic...
What does it mean to “build a category” in the startup context?
If you have direct competition, and you know customers who do business with them, you’re not building a category.
Building a category starts with trying to figure out if the market exists.
It’s not “ship it” hustle.
If you have direct competition, and you know customers who do business with them, you’re not building a category.
Building a category starts with trying to figure out if the market exists.
It’s not “ship it” hustle.
October 31, 2025 at 6:47 PM
What does it mean to “build a category” in the startup context?
If you have direct competition, and you know customers who do business with them, you’re not building a category.
Building a category starts with trying to figure out if the market exists.
It’s not “ship it” hustle.
If you have direct competition, and you know customers who do business with them, you’re not building a category.
Building a category starts with trying to figure out if the market exists.
It’s not “ship it” hustle.
“You didn’t hear a word I just said, did you?”
Words of my wife yesterday during a long walk. She was right.
I’m in the middle of The Struggle that Horowitz wrote about. Too often it’s the only thing I can hear even when loved ones talk to me.
I wanted to say I’m sorry.
#buildinpublic
Words of my wife yesterday during a long walk. She was right.
I’m in the middle of The Struggle that Horowitz wrote about. Too often it’s the only thing I can hear even when loved ones talk to me.
I wanted to say I’m sorry.
#buildinpublic
October 31, 2025 at 10:18 AM
“You didn’t hear a word I just said, did you?”
Words of my wife yesterday during a long walk. She was right.
I’m in the middle of The Struggle that Horowitz wrote about. Too often it’s the only thing I can hear even when loved ones talk to me.
I wanted to say I’m sorry.
#buildinpublic
Words of my wife yesterday during a long walk. She was right.
I’m in the middle of The Struggle that Horowitz wrote about. Too often it’s the only thing I can hear even when loved ones talk to me.
I wanted to say I’m sorry.
#buildinpublic
A question: are you using more or less ChatGPT (or alike) than 6 months ago?
While I continue to use it in development work, in other areas my use has been declining rapidly and for the first time since its launch I don’t have a paid subscription anymore.
Is it just me?
While I continue to use it in development work, in other areas my use has been declining rapidly and for the first time since its launch I don’t have a paid subscription anymore.
Is it just me?
October 30, 2025 at 6:32 PM
A question: are you using more or less ChatGPT (or alike) than 6 months ago?
While I continue to use it in development work, in other areas my use has been declining rapidly and for the first time since its launch I don’t have a paid subscription anymore.
Is it just me?
While I continue to use it in development work, in other areas my use has been declining rapidly and for the first time since its launch I don’t have a paid subscription anymore.
Is it just me?
Reposted by JP Ahonen
“Quantum Systems raised €160M in its May 2025 Series C for expansion capacity, not operational survival. B2B SaaS unicorns frequently operate at losses through Series C to fund customer acquisition and market share capture.”
nu3vo-com.ghost.io/the-eu115m-c...
nu3vo-com.ghost.io/the-eu115m-c...
The €115M Company That European Startup Rankings Ignored
Quantum Systems generated €115M revenue in 2024 with 350 employees and major government contracts across six countries. The Munich-based drone manufacturer appeared on zero European startup rankings t...
nu3vo-com.ghost.io
October 30, 2025 at 2:52 PM
“Quantum Systems raised €160M in its May 2025 Series C for expansion capacity, not operational survival. B2B SaaS unicorns frequently operate at losses through Series C to fund customer acquisition and market share capture.”
nu3vo-com.ghost.io/the-eu115m-c...
nu3vo-com.ghost.io/the-eu115m-c...
"We did exactly this. Built a fake door, spent money on ads to see what worked." ... ", but everything was manual, human resource consuming, at a completely unsustainable CAC. We thought we could optimize from there. We couldn’t."
#buildinpublic
#buildinpublic
There Will Be CAC
A Founder’s Descent into the Paid Acquisition Wasteland How Meta and Google Convinced a Generation of Startups to Burn Runway Drilling for Customers That Don’t Exist
substack.com
October 26, 2025 at 8:10 AM
"We did exactly this. Built a fake door, spent money on ads to see what worked." ... ", but everything was manual, human resource consuming, at a completely unsustainable CAC. We thought we could optimize from there. We couldn’t."
#buildinpublic
#buildinpublic
Reposted by JP Ahonen
Two big opposing rallies in Hungary today.
Orban’s pro-Russia one got fewer than 30k.
His rival Peter Magyar got more than 200K.
Orban’s pro-Russia one got fewer than 30k.
His rival Peter Magyar got more than 200K.
October 25, 2025 at 7:51 PM
Two big opposing rallies in Hungary today.
Orban’s pro-Russia one got fewer than 30k.
His rival Peter Magyar got more than 200K.
Orban’s pro-Russia one got fewer than 30k.
His rival Peter Magyar got more than 200K.
"It's simply not cool that 0.1% of the athletes get about 97% of all the resources poured into sports."
Read more in my Substack, and please subscribe!
open.substack.com/pub/jpahonen...
Read more in my Substack, and please subscribe!
open.substack.com/pub/jpahonen...
October 24, 2025 at 5:53 PM
"It's simply not cool that 0.1% of the athletes get about 97% of all the resources poured into sports."
Read more in my Substack, and please subscribe!
open.substack.com/pub/jpahonen...
Read more in my Substack, and please subscribe!
open.substack.com/pub/jpahonen...
Reposted by JP Ahonen
A local hotel employs local staff. They have permits. They pay taxes locally, and they need to follow all sorts of laws and regulations to make sure their operation isn't a net negative on the community.
About one third of your AirBnB check goes to this guy.
Be a legit tourist. Stay at a hotel.
About one third of your AirBnB check goes to this guy.
Be a legit tourist. Stay at a hotel.
October 24, 2025 at 11:17 AM
A local hotel employs local staff. They have permits. They pay taxes locally, and they need to follow all sorts of laws and regulations to make sure their operation isn't a net negative on the community.
About one third of your AirBnB check goes to this guy.
Be a legit tourist. Stay at a hotel.
About one third of your AirBnB check goes to this guy.
Be a legit tourist. Stay at a hotel.
When you travel, what's the most ethical and local-friendly place to stay at?
Find a local hotel which is not part of a chain.
By now the average AirBnB is owned by an investor, not by a local. And by participating in the AirBnB economy you are funding the collapse of local economy.
Find a local hotel which is not part of a chain.
By now the average AirBnB is owned by an investor, not by a local. And by participating in the AirBnB economy you are funding the collapse of local economy.
October 24, 2025 at 11:11 AM
When you travel, what's the most ethical and local-friendly place to stay at?
Find a local hotel which is not part of a chain.
By now the average AirBnB is owned by an investor, not by a local. And by participating in the AirBnB economy you are funding the collapse of local economy.
Find a local hotel which is not part of a chain.
By now the average AirBnB is owned by an investor, not by a local. And by participating in the AirBnB economy you are funding the collapse of local economy.
One nasty issue when trying to build up niche sports:
A cadre of old timers appears to criticize the next generation for selling out, not being real, and generally just destroying the sport/culture/whatever.
Without proper governance these old timers have the power to stop progress.
A cadre of old timers appears to criticize the next generation for selling out, not being real, and generally just destroying the sport/culture/whatever.
Without proper governance these old timers have the power to stop progress.
grumpy from snow white and the seven dwarfs is shown
ALT: grumpy from snow white and the seven dwarfs is shown
media.tenor.com
October 24, 2025 at 9:20 AM
One nasty issue when trying to build up niche sports:
A cadre of old timers appears to criticize the next generation for selling out, not being real, and generally just destroying the sport/culture/whatever.
Without proper governance these old timers have the power to stop progress.
A cadre of old timers appears to criticize the next generation for selling out, not being real, and generally just destroying the sport/culture/whatever.
Without proper governance these old timers have the power to stop progress.
Reposted by JP Ahonen
"The findings show that the rapid adoption of renewable energy worldwide is not matched by changes in higher education, since universities continue to prioritise coal and petroleum studies"
www.sciencedirect.com/science/arti...
www.sciencedirect.com/science/arti...
The failure to decarbonize the global energy education system: Carbon lock-in and stranded skill sets
The energy transition involves the transformation of professions and labour markets, which in turn depend on the availability of a workforce with the …
www.sciencedirect.com
October 24, 2025 at 3:50 AM
"The findings show that the rapid adoption of renewable energy worldwide is not matched by changes in higher education, since universities continue to prioritise coal and petroleum studies"
www.sciencedirect.com/science/arti...
www.sciencedirect.com/science/arti...
Hey you, fellow European business person.
Yes, you!
I wrote this personally for you. How we should gently ask EU to get us one-click single market campaigns on digital platforms.
jpahonen.substack.com/p/eu-single-...
Please share with a fellow European, if you know one. Comments = Welcome.
Yes, you!
I wrote this personally for you. How we should gently ask EU to get us one-click single market campaigns on digital platforms.
jpahonen.substack.com/p/eu-single-...
Please share with a fellow European, if you know one. Comments = Welcome.
October 23, 2025 at 7:29 AM
Hey you, fellow European business person.
Yes, you!
I wrote this personally for you. How we should gently ask EU to get us one-click single market campaigns on digital platforms.
jpahonen.substack.com/p/eu-single-...
Please share with a fellow European, if you know one. Comments = Welcome.
Yes, you!
I wrote this personally for you. How we should gently ask EU to get us one-click single market campaigns on digital platforms.
jpahonen.substack.com/p/eu-single-...
Please share with a fellow European, if you know one. Comments = Welcome.
Reposted by JP Ahonen
All tools become human problems when wielded by humans.
And by now I think it can be said that generally the technology which was supposed to connect us (Nokia: “Connecting People”) has, in most cases, merely enabled an increasingly weak connection over ever longer distances.
And by now I think it can be said that generally the technology which was supposed to connect us (Nokia: “Connecting People”) has, in most cases, merely enabled an increasingly weak connection over ever longer distances.
October 22, 2025 at 7:27 AM
All tools become human problems when wielded by humans.
And by now I think it can be said that generally the technology which was supposed to connect us (Nokia: “Connecting People”) has, in most cases, merely enabled an increasingly weak connection over ever longer distances.
And by now I think it can be said that generally the technology which was supposed to connect us (Nokia: “Connecting People”) has, in most cases, merely enabled an increasingly weak connection over ever longer distances.
You all heard of the Valley of Death.
But how do you navigate out of Valley of Doubt?
(My first post on substack.)
#buildinpublic
But how do you navigate out of Valley of Doubt?
(My first post on substack.)
#buildinpublic
Jukka-Pekka Ahonen (@jpahonen)
Is “Valley of Doubt” a thing?
In transformations, a Valley of Death is used to describe the part of the journey where you’ve already invested a lot, but the rewards are not coming in yet.
So you st...
substack.com
October 21, 2025 at 11:14 AM
You all heard of the Valley of Death.
But how do you navigate out of Valley of Doubt?
(My first post on substack.)
#buildinpublic
But how do you navigate out of Valley of Doubt?
(My first post on substack.)
#buildinpublic
I was this old when I discovered that early harvest olive oil looks like this right after harvest!
@annaoilishop.bsky.social
@annaoilishop.bsky.social
October 13, 2025 at 5:46 PM
I was this old when I discovered that early harvest olive oil looks like this right after harvest!
@annaoilishop.bsky.social
@annaoilishop.bsky.social
Reposted by JP Ahonen
“It feels like there’s been a real shift over the last six months or so in terms of the public just becoming aware of what data centers are,” said Ben Green, assistant professor of information at the University of Michigan. “And becoming increasingly skeptical.”
Towns are saying no to AI data centers. One got sued over it.
A developer sued a Michigan township after it voted against a data center proposal. Cities in Ohio and Missouri have explored data center bans.
www.washingtonpost.com
October 12, 2025 at 11:31 PM
“It feels like there’s been a real shift over the last six months or so in terms of the public just becoming aware of what data centers are,” said Ben Green, assistant professor of information at the University of Michigan. “And becoming increasingly skeptical.”
Reposted by JP Ahonen
Hei!👋 Tuomme kohta Suomeen erän varhaisen sadon suodattamatonta ekstraneitsytoliiviöljyä. Tällainen aito oliiviöljy on harvinaisuus Suomessa🏺
Ennakkotilaa omasi www.oilishop.fi ja saat sen ensimmäisten joukossa tuoreena kotiin toimitettuna. PS. Laadukas oliiviöljy oli arvostettu lahja jo antiikissa.
Ennakkotilaa omasi www.oilishop.fi ja saat sen ensimmäisten joukossa tuoreena kotiin toimitettuna. PS. Laadukas oliiviöljy oli arvostettu lahja jo antiikissa.
OILI - Aitoa kreikkalaista suodattamatonta ekstra-neitsytoliiviöljyä
Varhaisen sadon suodattamaton öljy suoraan Kreikan kulinaristisesta sydämestä Peloponnesokselta.
www.oilishop.fi
October 11, 2025 at 5:45 PM
Hei!👋 Tuomme kohta Suomeen erän varhaisen sadon suodattamatonta ekstraneitsytoliiviöljyä. Tällainen aito oliiviöljy on harvinaisuus Suomessa🏺
Ennakkotilaa omasi www.oilishop.fi ja saat sen ensimmäisten joukossa tuoreena kotiin toimitettuna. PS. Laadukas oliiviöljy oli arvostettu lahja jo antiikissa.
Ennakkotilaa omasi www.oilishop.fi ja saat sen ensimmäisten joukossa tuoreena kotiin toimitettuna. PS. Laadukas oliiviöljy oli arvostettu lahja jo antiikissa.
This part of Greece is very relaxing.
Sufficiently far away from the hubbub of Athens. Slightly up the mountain away from the beach and the people there.
Just friendly neighbors, olive oil gardens, and vineyards.
And of course cats and dogs!
Sufficiently far away from the hubbub of Athens. Slightly up the mountain away from the beach and the people there.
Just friendly neighbors, olive oil gardens, and vineyards.
And of course cats and dogs!
October 11, 2025 at 8:18 AM
This part of Greece is very relaxing.
Sufficiently far away from the hubbub of Athens. Slightly up the mountain away from the beach and the people there.
Just friendly neighbors, olive oil gardens, and vineyards.
And of course cats and dogs!
Sufficiently far away from the hubbub of Athens. Slightly up the mountain away from the beach and the people there.
Just friendly neighbors, olive oil gardens, and vineyards.
And of course cats and dogs!
Reposted by JP Ahonen
Brussels banning “veggie burger” terminology is populist ammunition delivered on a platter.
No continental-scale justification, max perception of distant bureaucrats micromanaging.
Every hour MEPs spend on protein names instead of actual continental issues is a legitimacy loss.
No continental-scale justification, max perception of distant bureaucrats micromanaging.
Every hour MEPs spend on protein names instead of actual continental issues is a legitimacy loss.
October 8, 2025 at 7:20 PM
Brussels banning “veggie burger” terminology is populist ammunition delivered on a platter.
No continental-scale justification, max perception of distant bureaucrats micromanaging.
Every hour MEPs spend on protein names instead of actual continental issues is a legitimacy loss.
No continental-scale justification, max perception of distant bureaucrats micromanaging.
Every hour MEPs spend on protein names instead of actual continental issues is a legitimacy loss.
I wonder if it’s time for new sneakers…
October 7, 2025 at 8:35 AM
I wonder if it’s time for new sneakers…
Reposted by JP Ahonen
OpenAI’s $1T chip bet is martingale: double stakes each hand. Works until table limit hits.
Models train cheaper each gen but users hit “good enough”—2003 graphics cards redux. Revenue must grow faster than costs commoditize.
They’ve pre-bought 5yr of hardware. House always wins.
Models train cheaper each gen but users hit “good enough”—2003 graphics cards redux. Revenue must grow faster than costs commoditize.
They’ve pre-bought 5yr of hardware. House always wins.
October 6, 2025 at 8:08 PM
OpenAI’s $1T chip bet is martingale: double stakes each hand. Works until table limit hits.
Models train cheaper each gen but users hit “good enough”—2003 graphics cards redux. Revenue must grow faster than costs commoditize.
They’ve pre-bought 5yr of hardware. House always wins.
Models train cheaper each gen but users hit “good enough”—2003 graphics cards redux. Revenue must grow faster than costs commoditize.
They’ve pre-bought 5yr of hardware. House always wins.