Jordan Theriault
jtheriault.bsky.social
Jordan Theriault
@jtheriault.bsky.social
Assistant Prof @Northeastern. Psychology + Biology. Neuroimaging, brain metabolism + mental health. Director of IASLab with ‪Lisa Feldman Barrett & Karen Quigley
https://www.affective-science.org/
http://www.jordan-theriault.com/
Also, this book is a nice resource on this sort of thing:
www.amazon.com/Made-Stick-I...

It goes into some detail about how to think about salience and memorability.

But i think the basics are still just: start familiar on common ground, then say what's new and why it matters.
Made to Stick: Why Some Ideas Survive and Others Die
Amazon.com: Made to Stick: Why Some Ideas Survive and Others Die: 8601410083830: Chip Heath, Dan Heath: Books
www.amazon.com
November 11, 2025 at 10:34 PM
It can help to have them think of their audience. Start somewhere familiar. This is context dependent: A pitch at SfN is not the same as a pitch at SPSP.
Then from that familiar place, what is new/interesting/unique about you.
November 11, 2025 at 10:34 PM
Reposted by Jordan Theriault
We live in a tumultuous world. But I take solace in the fact that the 2010 University of Alaska Fairbanks hockey intro video remains the most unhinged thing I’ve ever seen.
November 1, 2025 at 3:45 PM
Let them eat goop.
October 30, 2025 at 4:21 PM