https://www.affective-science.org/
http://www.jordan-theriault.com/
www.amazon.com/Made-Stick-I...
It goes into some detail about how to think about salience and memorability.
But i think the basics are still just: start familiar on common ground, then say what's new and why it matters.
www.amazon.com/Made-Stick-I...
It goes into some detail about how to think about salience and memorability.
But i think the basics are still just: start familiar on common ground, then say what's new and why it matters.
Then from that familiar place, what is new/interesting/unique about you.
Then from that familiar place, what is new/interesting/unique about you.