John Shehata
jshehata1.bsky.social
John Shehata
@jshehata1.bsky.social
CEO, Founder @NewzDash, NESS, and GDdash | Former Global VP, Audience Development at Condé Nast. 25+ years of News SEO experience.
I thought I had seen it all… but this is the first time I’ve come across a site getting 99% of its traffic from Google Discover 😳

Diversification is no longer optional — it’s a survival strategy.

#GoogleDiscover #NewsSEO #SearchTrends #ContentStrategy #AudienceDevelopment
April 24, 2025 at 2:21 PM
🚨 Did you know Google Discover drives 4x higher CTR than traditional Google Web Search — despite having just half the impression share? www.linkedin.com/posts/johnsh...
#seo #newsseo #googlediscover #audiencegrowth #searchtrends #gsc… | John Shehata
🚨 Did you know Google Discover drives 4x higher CTR than traditional Google Web Search — despite having just half the impression share? Why? ➽ Less SERP clutter ➽ Fewer zero-click results (Rand Fishki...
www.linkedin.com
April 11, 2025 at 7:30 PM
🚨 Breaking News: Google has just announced that the Discover feed is coming to the Google homepage on desktop!
first shared by Clara Soteras Acosta

Based on current traffic splits (90% mobile, 10% desktop), this update could generate an estimated 10–15% additional Discover traffic for publishers.
April 9, 2025 at 1:56 PM
Why Niche & Local Small News Publishers Lose to Big Publishers in Google Search—Even When They Deserve to Win? www.newzdash.com/guide/7-reas...
7 Reasons Google Ranks Big News Brands Over Niche Publishers—And How to Compete
Why Niche & Local Small News Publishers Lose to Big Publishers in Google Search—Even When They Deserve to Win? One of the most frustrating realities for niche, local, and topic-focused publishers is t...
www.newzdash.com
April 4, 2025 at 2:17 PM
It looks like Google Discover is on a mission to get me obsessed with #Chia_Seeds and #Chia_Pudding! My Discover feed is flooded with it, and it’s trending big in the U.S.

👉 Check out our report – Google Discover Trends dashboard showcasing the hottest trending topics in Google Discover right now!
February 5, 2025 at 8:44 PM
6 Ways Google Quality Raters are trained to detect AI-Generated Content
John Shehata on LinkedIn: #seo #aicontent #googleupdates #contentstrategy
6 Ways Google Quality Raters are trained to detect AI-Generated Content: 1. Repetitive Phrasing & Overuse of Common AI Patterns Example: "Content marketing…
www.linkedin.com
February 5, 2025 at 5:16 PM
Google has recently updated its Search Quality Rater Guidelines, introducing several key changes—primarily focused on Generative AI.

Google’s Search Quality Rater Guidelines are clear: AI content alone won’t cut it if it lacks originality, effort, and value.
John Shehata on LinkedIn: #seo #aicontent #googleupdates #contentstrategy
Google has recently updated its Search Quality Rater Guidelines, introducing several key changes—primarily focused on Generative AI. Google’s Search Quality…
www.linkedin.com
February 4, 2025 at 8:40 PM
I love this!!
Case study on how I took an HCU penalised site and made its content rank #1 within 72 hours:
February 3, 2025 at 8:56 PM
Getting ready for #Oscars, #Super_Bowl, etc? Here are my 11 Proven Steps to Optimize For Any Single Day Event

Get the complete guide at www.newzdash.com/guide/2024-s...
February 3, 2025 at 2:57 PM
Ever wondered how other news publishers handle SEO? 🤔

→ Read The Full Survey: newzdash.com/guide/2025-n...

💡 100+ publishers and News SEOs shared their strategies, priorities, and challenges. We’ve compiled all of it into one comprehensive report, packed with actionable insights. 🚀
January 17, 2025 at 6:15 AM
We are thrilled to host our third SEO for News Meetup, this time in Munich! 🎉

🗓 March 20, 2025
📍 Organized by @newzdash in partnership with IPPEN MEDIA

💡 Seats are limited, so get you tickets today: eventbrite.com/e/seo-for-ne...

#SEO4News #GoogleDiscover #GoogleNews
January 13, 2025 at 4:03 PM
We’re excited to share our first-ever NewzDash News SEO Survey! 🎉

Full Survey & Results: www.newzdash.com/guide/2025-n...

100+ News Publishers and News SEO Experts participating from across the globe.
✅ Team structures
✅ Budgets
✅ Challenges
✅ Strategies
✅ AI impact
…and so much more!

#NewsSEO
January 9, 2025 at 2:04 PM
🚨 Calling all News SEO professionals! 🚨
We’re conducting the largest State of News SEO survey ever—and we need YOUR insights!
💰 Bonus: Fill the survey for a chance to win $300!
👉 Take the survey here: forms.gle/BFLq8LvWt38W...

Your voice matters! 🙌
December 20, 2024 at 2:52 PM
It is official—we are OLD PEOPLE!

I can't believe it's been 25 years since the days of Altavista, Lycos, DMOZ, and Yahoo directories. Time flies!

Any fellow old-timers here who remember those early days? 😊
December 2, 2024 at 9:38 AM
🌟 Excited to Host the 2nd SEO for News Meetup in London!

SEO for News Meetups are free, relaxed events organized by NewzDash in collaboration with amazing partners in each country. www.linkedin.com/showcase/seo...
November 28, 2024 at 5:21 PM
Black Friday and Cyber Monday in-depth SEO Recommendations for news publishers.
newzdash.com/guide/black-... ... Enjoy and Best of Luck!
1. General SEO Practices
2. Before Black Friday
3. During Black Friday
4. After Black Friday
Black Friday & Cyber Monday SEO Recommendations for News Publishers
Commerce SEO is becoming a its own SEO discipline. Many news publishers depend on commerce SEO to optimize their commerce and affiliate content where publishers earn commission on referrals and purcha...
newzdash.com
November 25, 2024 at 2:42 PM
excited to join bsky, this is my first post!! Any SEOs around? #SEO
November 25, 2024 at 2:41 PM