Joy Hawkins
joyhawkins.bsky.social
Joy Hawkins
@joyhawkins.bsky.social
Jeremy shared what elements on a YouTube video are the most important for SEO/conversions during our webinar last month.

Check out his tips in order of importance to SEO 👇 and watch the entire webinar here: https://localu.org/watch-webinar-local-rank-with-youtube-october/
November 17, 2025 at 8:32 PM
Review frequency matters far FAR more than sheer volume when it comes to ranking well in Google, especially for "Near me" phrases....  Colan and I break it down for you 👇

https://www.youtube.com/watch?v=6B2oxiJESoY
November 15, 2025 at 6:02 PM
Do you need a category page on your website for EVERY service you offer? 

Probably - but there might be an exception or two - I explain how to decide 👇
November 15, 2025 at 3:03 PM
Your average Google review rating has a direct correlation to how you perform in local search for "near me" queries.

Average rating is a very powerful ranking factor for sure...
November 12, 2025 at 2:04 PM
You need an address.  Service area businesses just don't perform well, and competitors near you with an address will dominate if you don't have one.

Colan and I explain why 👇
November 10, 2025 at 4:32 PM
What kind of content can be the "hook" that attracts people to your YouTube channel - Jeremy Vest describes how he finds topics and ideas for video content creators to use as they build out their channel...
November 6, 2025 at 2:02 PM
YouTube can add value to your business acquisition plans... even for a small business.

Jeremy Vest shared a few examples of businesses that enhanced their acquisition package with a solid YouTube channel

Watch the whole video: https://www.youtube.com/watch?v=JXh43m_fNN0
November 4, 2025 at 2:03 PM
What happens when you (or GBP support) merge 2 listings with different addresses? 

Nothing good...  Highly advise against this!
November 1, 2025 at 3:03 PM
Using virtual office space is going to make suspension and reinstatement of your GBP a nightmare. 

Even if you legitimately rent space full time, being associated with a virtual office space can bring your listing under extra scrutiny.
October 23, 2025 at 6:04 PM
'There's a big difference between being able to pass a [GBP] verification, and being able to get your appeal approved when you're suspended [in GBP]....

~Elizabeth Rule
October 23, 2025 at 2:03 PM
There IS a use case for having an answering service after hours

Google is rewarding businesses that are actually open when a query is made with better visibility....
October 17, 2025 at 1:49 PM
The dreaded popup - yes - stupid annoying

Data doesn't care about my opinion

Popups CAN work.... Learn more tips to increase conversions: https://www.youtube.com/watch?v=RDOwBjlcQb8
October 16, 2025 at 1:03 PM
Stop listening to the 61 characters or less Title Tag recommendations...

Colan has opinions.... 😆
October 15, 2025 at 4:31 PM
Clean up your navigation - not every page needs a spot in your main menu.

By focusing the navigation on pages that actually convert - we're increasing traffic and conversions for clients

Learn how we did it 👇
October 14, 2025 at 6:04 PM