You ARE your audience.

What's one song you discovered in 2024 that you love?

It didn't have to be released this year, just something you hadn't heard before this year.

Drop it in this form and I'll compile everyone's recommendations in a playlist to share.

docs.google.com/forms/d/e/1F...

Pet peeve:

Signing up for a newsletter and the having to go through a multi-email onboarding sequence before actually getting the newsletter.

I know publishers think this is helping them, but I’m pretty sure it’s not.

I’ve chosen 5 words to guide my business:

CLEAR

LESS

PREMIUM

SIMPLE

STRATEGIC

What would your 5 words be?

Here’s how I use them and why:

joshspector.com/five-word-ph...

Struggling to find your niche?

Try this:

What’s a thing you’re super interested in that other people don’t understand why you care so much about it?

Make that your niche.

This seems like an interesting exercise to try.

What would be on your list?

It's amazing how often I read the home page of someone's website and STILL can't figure out what they do.

You work for yourself because you want to be your own boss.

So don’t act like your clients are your boss.

When he first became successful, Matthew McConaughey went on a 4-hour walk with a monk.

Spilled his guts about his fears, worries, guilt, and more.

The monk said nothing.

After hours, the monk finally spoke:

“Me too,” he said.

McConaughey realized he wasn’t alone.

Neither are you.

I don't believe in best practices.

Because the "best practices" were originally created by people who didn't follow the "best practices."

I ran an experiment on Oct. 2, 2023.

I tried to do a month’s worth of work in a day.

And it turned out awesome.

I’ve done it on the first work day of every month since then.

Here’s an overview of the original idea and how I approach it:

joshspector.com/a-month-in-a...

It’s easy to assume you know best.

It’s easy to assume you know what people want.

It’s easy to assume you know what’s going to happen next.

But it’s just as easy to assume you don’t.

I’m here!

So, who else is on here I should follow?

My interests include:

- Content Strategy
- Awesomeness

Not necessarily in that order.