Unfortunately every great social change has been gradual, both societally and for most people, personally. Your idealism does nothing for the animals. I know so many lifelong vegans who started with a timed challenge, some more than 60years ago. Are their lives/ veganism therefore a gimmick?

Many lifelong vegans started with small steps like this. Not everyone can or will go vegan overnight—awareness campaigns meet people where they are and inspire real change over time. Progress > perfection.

Need to think of what to call my first EP. How about “exploiting and slaughtering animals for your pleasure is wrong”, has a nice ring to it 🤣