Jose Moriano
@josemoriano.bsky.social
Stories about #communication for change and #participation.
If you liked it and, for whatever reason, you want more of this, I've been writing some #communication, #participation and #development stories and stuff for your entertainment and knowledge. And all for free!😋
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December 19, 2024 at 11:17 AM
If you liked it and, for whatever reason, you want more of this, I've been writing some #communication, #participation and #development stories and stuff for your entertainment and knowledge. And all for free!😋
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It might be a good idea to ask teachers and students what they need before designing educational programs.
Why don't we all work together to design programs that have a real impact on the learning of the entire educational community?
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Why don't we all work together to design programs that have a real impact on the learning of the entire educational community?
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December 19, 2024 at 11:17 AM
It might be a good idea to ask teachers and students what they need before designing educational programs.
Why don't we all work together to design programs that have a real impact on the learning of the entire educational community?
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Why don't we all work together to design programs that have a real impact on the learning of the entire educational community?
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Little local participation, unrealistic expectations, imbalance between the curriculum and the student's needs. Above all, confusing the end with the means.
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December 19, 2024 at 11:17 AM
Little local participation, unrealistic expectations, imbalance between the curriculum and the student's needs. Above all, confusing the end with the means.
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After almost 50,000 broadcasts, things were not going too well and the pressure to get results became unbearable. Teachers were frustrated and the kids were confused.
A team of evaluators concluded that the experiment had been a failure. The reasons?
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A team of evaluators concluded that the experiment had been a failure. The reasons?
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December 19, 2024 at 11:17 AM
After almost 50,000 broadcasts, things were not going too well and the pressure to get results became unbearable. Teachers were frustrated and the kids were confused.
A team of evaluators concluded that the experiment had been a failure. The reasons?
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A team of evaluators concluded that the experiment had been a failure. The reasons?
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The lessons were based more on the how than on the why and crazy things happened, like teaching the U.S. political system to a population that has no right to vote in presidential elections. As for training in critical thinking, that's for another day, folks.
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December 19, 2024 at 11:17 AM
The lessons were based more on the how than on the why and crazy things happened, like teaching the U.S. political system to a population that has no right to vote in presidential elections. As for training in critical thinking, that's for another day, folks.
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Lessons were also incomprehensible because they were focused on things foreign to their culture.
In the 1960s in Wisconsin it was possible that every household had a sewing machine. In Pago-Pago they were more into hand sewing so there was little point in teaching how to use a sewing machine.
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In the 1960s in Wisconsin it was possible that every household had a sewing machine. In Pago-Pago they were more into hand sewing so there was little point in teaching how to use a sewing machine.
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December 19, 2024 at 11:17 AM
Lessons were also incomprehensible because they were focused on things foreign to their culture.
In the 1960s in Wisconsin it was possible that every household had a sewing machine. In Pago-Pago they were more into hand sewing so there was little point in teaching how to use a sewing machine.
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In the 1960s in Wisconsin it was possible that every household had a sewing machine. In Pago-Pago they were more into hand sewing so there was little point in teaching how to use a sewing machine.
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Another little problem that escaped the content creators was that they used concepts that were too complex for the students. The kids understood absolutely nothing of what the guys on TV were saying.
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December 19, 2024 at 11:17 AM
Another little problem that escaped the content creators was that they used concepts that were too complex for the students. The kids understood absolutely nothing of what the guys on TV were saying.
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One small detail that Rex missed was that almost all of the content was designed in English and that the children only spoke Samoan.
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December 19, 2024 at 11:17 AM
One small detail that Rex missed was that almost all of the content was designed in English and that the children only spoke Samoan.
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So on October 4, 1964 and after having spent a huge amount of money, Samoan schoolchildren sat in classrooms, plugged in the TV and freaked out.
*Do yourself a favor and pump up the volume, plz.
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*Do yourself a favor and pump up the volume, plz.
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December 19, 2024 at 11:17 AM
So on October 4, 1964 and after having spent a huge amount of money, Samoan schoolchildren sat in classrooms, plugged in the TV and freaked out.
*Do yourself a favor and pump up the volume, plz.
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*Do yourself a favor and pump up the volume, plz.
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Rex had to set up antennas, build tv studios, 22 new schools, and bring in tv sets from the USA. And while he was at it, he commissioned American teachers to create the content for his educational TV.
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December 19, 2024 at 11:17 AM
Rex had to set up antennas, build tv studios, 22 new schools, and bring in tv sets from the USA. And while he was at it, he commissioned American teachers to create the content for his educational TV.
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Governor Rex (that was the guy's name) decided to change the curriculum system, teacher training and, watch this: teaching on television.
He sold the idea in Washington: using new technologies to modernize Samoan society. The opinion of students or teachers was not taken into account.
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He sold the idea in Washington: using new technologies to modernize Samoan society. The opinion of students or teachers was not taken into account.
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December 19, 2024 at 11:17 AM
Governor Rex (that was the guy's name) decided to change the curriculum system, teacher training and, watch this: teaching on television.
He sold the idea in Washington: using new technologies to modernize Samoan society. The opinion of students or teachers was not taken into account.
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He sold the idea in Washington: using new technologies to modernize Samoan society. The opinion of students or teachers was not taken into account.
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So when, in 1961, the new governor of American Samoa (whom no Samoan had voted for) arrived in the islands, he saw that everything was upside down and had a brilliant idea: reform the education system. What a clever guy.
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December 19, 2024 at 11:17 AM
So when, in 1961, the new governor of American Samoa (whom no Samoan had voted for) arrived in the islands, he saw that everything was upside down and had a brilliant idea: reform the education system. What a clever guy.
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Since the USA took over the islands in 1900 because of their strategic location, they have not paid much attention to them. In the sixties, poverty levels were very high and the educational system was frankly pitiful.
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December 19, 2024 at 11:17 AM
Since the USA took over the islands in 1900 because of their strategic location, they have not paid much attention to them. In the sixties, poverty levels were very high and the educational system was frankly pitiful.
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The American Samoa is by far the poorest territory in the USA. Nearly 70% of its inhabitants live in poverty.
O5nly 60,000 people live there. American Samoans do not even have the right to American citizenship. Yeah, that's the thing about colonialism.
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O5nly 60,000 people live there. American Samoans do not even have the right to American citizenship. Yeah, that's the thing about colonialism.
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December 19, 2024 at 11:17 AM
The American Samoa is by far the poorest territory in the USA. Nearly 70% of its inhabitants live in poverty.
O5nly 60,000 people live there. American Samoans do not even have the right to American citizenship. Yeah, that's the thing about colonialism.
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O5nly 60,000 people live there. American Samoans do not even have the right to American citizenship. Yeah, that's the thing about colonialism.
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Have a great day.😉
Photos: Farm radio, Muungwana, Piclick, Mtu ni Afya YouTube, NPR, Africa Business Communities, El País, Al Hakam, Ideas4development, Curious Tanzania.
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Photos: Farm radio, Muungwana, Piclick, Mtu ni Afya YouTube, NPR, Africa Business Communities, El País, Al Hakam, Ideas4development, Curious Tanzania.
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December 9, 2024 at 9:20 AM
Have a great day.😉
Photos: Farm radio, Muungwana, Piclick, Mtu ni Afya YouTube, NPR, Africa Business Communities, El País, Al Hakam, Ideas4development, Curious Tanzania.
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Photos: Farm radio, Muungwana, Piclick, Mtu ni Afya YouTube, NPR, Africa Business Communities, El País, Al Hakam, Ideas4development, Curious Tanzania.
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Change is made by people, not their leaders. If we take participation more seriously, perhaps we can use communication for something more valuable than being told what we need to buy, believe or do.
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December 9, 2024 at 9:20 AM
Change is made by people, not their leaders. If we take participation more seriously, perhaps we can use communication for something more valuable than being told what we need to buy, believe or do.
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After broadcasting 12 programs, more than 2 million people participated in the campaign. With next to nothing budget and a lot of enthusiasm, diseases that killed 1000s of people every year were prevented.
Nyerere proved that communication reaches large audiences if it is done strategically.
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Nyerere proved that communication reaches large audiences if it is done strategically.
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December 9, 2024 at 9:20 AM
After broadcasting 12 programs, more than 2 million people participated in the campaign. With next to nothing budget and a lot of enthusiasm, diseases that killed 1000s of people every year were prevented.
Nyerere proved that communication reaches large audiences if it is done strategically.
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Nyerere proved that communication reaches large audiences if it is done strategically.
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Villages threw themselves into building wells, draining ponds and burying pipes with such enthusiasm that the Ministry of Public Works had to lend them picks and shovels.
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December 9, 2024 at 9:20 AM
Villages threw themselves into building wells, draining ponds and burying pipes with such enthusiasm that the Ministry of Public Works had to lend them picks and shovels.
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People took it so seriously that, within 3 months, hundreds of thousands of latrines were built in villages where people were always pooping in the open. They were so excited that they even built latrines in the areas where the buses stopped.
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December 9, 2024 at 9:20 AM
People took it so seriously that, within 3 months, hundreds of thousands of latrines were built in villages where people were always pooping in the open. They were so excited that they even built latrines in the areas where the buses stopped.
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The group coordinators were overwhelmed. Many groups were made up of more than two hundred people, and 6 out of 10 participated in each meeting, contributing their ideas. People were super-motivated.
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December 9, 2024 at 9:20 AM
The group coordinators were overwhelmed. Many groups were made up of more than two hundred people, and 6 out of 10 participated in each meeting, contributing their ideas. People were super-motivated.
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coordinators were selected across the country to take responsibility for groups of 15 people.
And so, on May 14, 1973, thousands of study groups across the country tuned in to the radio at the same time.
And then the unexpected happened. 😮
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And so, on May 14, 1973, thousands of study groups across the country tuned in to the radio at the same time.
And then the unexpected happened. 😮
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December 9, 2024 at 9:20 AM
coordinators were selected across the country to take responsibility for groups of 15 people.
And so, on May 14, 1973, thousands of study groups across the country tuned in to the radio at the same time.
And then the unexpected happened. 😮
12/
And so, on May 14, 1973, thousands of study groups across the country tuned in to the radio at the same time.
And then the unexpected happened. 😮
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Each program would present the symptoms of a disease, its risks, and how to prevent it. Then the study group would discuss how this health problem affected them.
Each group commited to build "a monument", an installation that would bear witness to the group's participation.
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Each group commited to build "a monument", an installation that would bear witness to the group's participation.
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December 9, 2024 at 9:20 AM
Each program would present the symptoms of a disease, its risks, and how to prevent it. Then the study group would discuss how this health problem affected them.
Each group commited to build "a monument", an installation that would bear witness to the group's participation.
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Each group commited to build "a monument", an installation that would bear witness to the group's participation.
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And this is where the story of public communication changed.
The Nyerere team thought it would be best to form "study groups" in each village that would listen to the radio under the guidance of a group coordinator.
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The Nyerere team thought it would be best to form "study groups" in each village that would listen to the radio under the guidance of a group coordinator.
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December 9, 2024 at 9:20 AM
And this is where the story of public communication changed.
The Nyerere team thought it would be best to form "study groups" in each village that would listen to the radio under the guidance of a group coordinator.
10/
The Nyerere team thought it would be best to form "study groups" in each village that would listen to the radio under the guidance of a group coordinator.
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