Joon Lee
@joon.bsky.social
Making sense of sports • Journalist • Formerly: ESPN, B/R, WaPo • Born in Seoul 🇰🇷 Bred in Boston • workwith@joon.me
📍New York City
📍New York City
NEW VIDEO: More teams are slashing payroll—even championship contenders. I asked Mark Cuban why. His answer?
“Teams do many more money when they have a low payroll and lose.”
We live in an era where losing is more profitable than winning. youtu.be/sAJH7Bx-BV4?...
“Teams do many more money when they have a low payroll and lose.”
We live in an era where losing is more profitable than winning. youtu.be/sAJH7Bx-BV4?...
September 15, 2025 at 3:32 PM
NEW VIDEO: More teams are slashing payroll—even championship contenders. I asked Mark Cuban why. His answer?
“Teams do many more money when they have a low payroll and lose.”
We live in an era where losing is more profitable than winning. youtu.be/sAJH7Bx-BV4?...
“Teams do many more money when they have a low payroll and lose.”
We live in an era where losing is more profitable than winning. youtu.be/sAJH7Bx-BV4?...
Went on CNN with @smerconish.bsky.social to discuss how the increasing cost of paywalls in sports is hurting community in America
July 6, 2025 at 2:18 PM
Went on CNN with @smerconish.bsky.social to discuss how the increasing cost of paywalls in sports is hurting community in America
The Red Sox have been dysfunctional as Craig Breslow has boxed out longtime voices from the Theo Epstein era.
Breslow recently fired scouting supervisor Craig Moesche after he said "Thanks, Bres, you f--king stiff" on a Zoom hot mic. sports.yahoo.com/mlb/article/...
Breslow recently fired scouting supervisor Craig Moesche after he said "Thanks, Bres, you f--king stiff" on a Zoom hot mic. sports.yahoo.com/mlb/article/...
June 16, 2025 at 10:22 PM
The Red Sox have been dysfunctional as Craig Breslow has boxed out longtime voices from the Theo Epstein era.
Breslow recently fired scouting supervisor Craig Moesche after he said "Thanks, Bres, you f--king stiff" on a Zoom hot mic. sports.yahoo.com/mlb/article/...
Breslow recently fired scouting supervisor Craig Moesche after he said "Thanks, Bres, you f--king stiff" on a Zoom hot mic. sports.yahoo.com/mlb/article/...
Back in 2023 -- after Xander Bogaerts left for the San Diego Padres -- I talked to Devers about the leadership void.
Cora clearly wanted him to fill it.
Devers said, "I don't really see myself too much as a leader right now."
www.espn.com/mlb/story/_/...
Cora clearly wanted him to fill it.
Devers said, "I don't really see myself too much as a leader right now."
www.espn.com/mlb/story/_/...
June 16, 2025 at 12:15 AM
Back in 2023 -- after Xander Bogaerts left for the San Diego Padres -- I talked to Devers about the leadership void.
Cora clearly wanted him to fill it.
Devers said, "I don't really see myself too much as a leader right now."
www.espn.com/mlb/story/_/...
Cora clearly wanted him to fill it.
Devers said, "I don't really see myself too much as a leader right now."
www.espn.com/mlb/story/_/...
One of my favorite things about Boston is that when the Red Sox call up their top prospect, it legitimately feels like a national holiday. The city’s vibe changes.
The weather for the game sucks, but Fenway is mostly packed. Everyone stood up for Roman Anthony’s first AB.
The weather for the game sucks, but Fenway is mostly packed. Everyone stood up for Roman Anthony’s first AB.
June 9, 2025 at 11:53 PM
One of my favorite things about Boston is that when the Red Sox call up their top prospect, it legitimately feels like a national holiday. The city’s vibe changes.
The weather for the game sucks, but Fenway is mostly packed. Everyone stood up for Roman Anthony’s first AB.
The weather for the game sucks, but Fenway is mostly packed. Everyone stood up for Roman Anthony’s first AB.
My lovely fiancee wanted to get me a LeBron Barbie for my birthday, but got scammed on eBay.
Haven’t been able to stop laughing about the differences between the two dolls.
Haven’t been able to stop laughing about the differences between the two dolls.
May 30, 2025 at 4:34 PM
My lovely fiancee wanted to get me a LeBron Barbie for my birthday, but got scammed on eBay.
Haven’t been able to stop laughing about the differences between the two dolls.
Haven’t been able to stop laughing about the differences between the two dolls.
Knockoff jerseys are getting better.
Real jerseys from Fanatics are getting worse.
I bought a $30 TikTok bootleg, a $130 eBay fake, and a $190 Fanatics jersey to figure out how this happened — and what it says about being a sports fan today
youtu.be/R50ghOfQPXY?...
Real jerseys from Fanatics are getting worse.
I bought a $30 TikTok bootleg, a $130 eBay fake, and a $190 Fanatics jersey to figure out how this happened — and what it says about being a sports fan today
youtu.be/R50ghOfQPXY?...
May 13, 2025 at 4:42 PM
Knockoff jerseys are getting better.
Real jerseys from Fanatics are getting worse.
I bought a $30 TikTok bootleg, a $130 eBay fake, and a $190 Fanatics jersey to figure out how this happened — and what it says about being a sports fan today
youtu.be/R50ghOfQPXY?...
Real jerseys from Fanatics are getting worse.
I bought a $30 TikTok bootleg, a $130 eBay fake, and a $190 Fanatics jersey to figure out how this happened — and what it says about being a sports fan today
youtu.be/R50ghOfQPXY?...
NEW VIDEO: The slide of Sheduer Sanders set off a circus
People blamed Deion. Scouts cited tape. An NFL exec told me Shedeur didn’t want to talk to teams outside the Top 5.
But the fall was more than football. It was about what the NFL expects a QB to be
youtu.be/LFI_c2Ifveo
People blamed Deion. Scouts cited tape. An NFL exec told me Shedeur didn’t want to talk to teams outside the Top 5.
But the fall was more than football. It was about what the NFL expects a QB to be
youtu.be/LFI_c2Ifveo
April 30, 2025 at 6:30 PM
NEW VIDEO: The slide of Sheduer Sanders set off a circus
People blamed Deion. Scouts cited tape. An NFL exec told me Shedeur didn’t want to talk to teams outside the Top 5.
But the fall was more than football. It was about what the NFL expects a QB to be
youtu.be/LFI_c2Ifveo
People blamed Deion. Scouts cited tape. An NFL exec told me Shedeur didn’t want to talk to teams outside the Top 5.
But the fall was more than football. It was about what the NFL expects a QB to be
youtu.be/LFI_c2Ifveo
NEW VIDEO: LeBron is a billionaire, but even he’s out here watching sports on StreamEast.
Watching sports was simple. But blackouts (inc. playoffs!), too many apps and rising prices are the tip of the iceberg.
New video on why it’s so hard to watch sports: youtu.be/9fgkmIanDkk?...
Watching sports was simple. But blackouts (inc. playoffs!), too many apps and rising prices are the tip of the iceberg.
New video on why it’s so hard to watch sports: youtu.be/9fgkmIanDkk?...
April 24, 2025 at 2:14 PM
NEW VIDEO: LeBron is a billionaire, but even he’s out here watching sports on StreamEast.
Watching sports was simple. But blackouts (inc. playoffs!), too many apps and rising prices are the tip of the iceberg.
New video on why it’s so hard to watch sports: youtu.be/9fgkmIanDkk?...
Watching sports was simple. But blackouts (inc. playoffs!), too many apps and rising prices are the tip of the iceberg.
New video on why it’s so hard to watch sports: youtu.be/9fgkmIanDkk?...
When Lionel Messi joined MLS, he launched an energy drink, signed a revenue-share streaming deal and did publicity stunts.
The playbook was familiar — Jake and Logan Paul wrote it.
New video on how creators are rewriting the rules of sports stardom: youtu.be/d92b5qzjrQU?...
The playbook was familiar — Jake and Logan Paul wrote it.
New video on how creators are rewriting the rules of sports stardom: youtu.be/d92b5qzjrQU?...
April 16, 2025 at 2:15 PM
When Lionel Messi joined MLS, he launched an energy drink, signed a revenue-share streaming deal and did publicity stunts.
The playbook was familiar — Jake and Logan Paul wrote it.
New video on how creators are rewriting the rules of sports stardom: youtu.be/d92b5qzjrQU?...
The playbook was familiar — Jake and Logan Paul wrote it.
New video on how creators are rewriting the rules of sports stardom: youtu.be/d92b5qzjrQU?...
NEW VIDEO: I’ve spent years dishing hot takes everywhere from the cafeteria to ESPN.
But I never stepped into the shoes of a pro athlete … until now
So I faced social media’s favorite reliever Adam Ottavino, and it changed how I watch sports youtu.be/yfSDLaLu21U?...
But I never stepped into the shoes of a pro athlete … until now
So I faced social media’s favorite reliever Adam Ottavino, and it changed how I watch sports youtu.be/yfSDLaLu21U?...
April 8, 2025 at 3:55 PM
NEW VIDEO: I’ve spent years dishing hot takes everywhere from the cafeteria to ESPN.
But I never stepped into the shoes of a pro athlete … until now
So I faced social media’s favorite reliever Adam Ottavino, and it changed how I watch sports youtu.be/yfSDLaLu21U?...
But I never stepped into the shoes of a pro athlete … until now
So I faced social media’s favorite reliever Adam Ottavino, and it changed how I watch sports youtu.be/yfSDLaLu21U?...
So I’m starting something new: an independent sports journalism YouTube channel
No gambling sponsors, so you can trust that I’m telling you the truth and holding nothing back.
Storytelling, curiosity and reporting making sense of everything happening in sports
No gambling sponsors, so you can trust that I’m telling you the truth and holding nothing back.
Storytelling, curiosity and reporting making sense of everything happening in sports
April 2, 2025 at 2:25 PM
So I’m starting something new: an independent sports journalism YouTube channel
No gambling sponsors, so you can trust that I’m telling you the truth and holding nothing back.
Storytelling, curiosity and reporting making sense of everything happening in sports
No gambling sponsors, so you can trust that I’m telling you the truth and holding nothing back.
Storytelling, curiosity and reporting making sense of everything happening in sports
The irony: we’re living through one of the most exciting times in sports history!
Ohtani, Mahomes, Wembanyama, Clark, Reese, Mbappe!
Global growth, NIL, the rise of the creator economy!
But instead of celebration, all we see is anger, noise and burnout
Ohtani, Mahomes, Wembanyama, Clark, Reese, Mbappe!
Global growth, NIL, the rise of the creator economy!
But instead of celebration, all we see is anger, noise and burnout
April 2, 2025 at 2:25 PM
The irony: we’re living through one of the most exciting times in sports history!
Ohtani, Mahomes, Wembanyama, Clark, Reese, Mbappe!
Global growth, NIL, the rise of the creator economy!
But instead of celebration, all we see is anger, noise and burnout
Ohtani, Mahomes, Wembanyama, Clark, Reese, Mbappe!
Global growth, NIL, the rise of the creator economy!
But instead of celebration, all we see is anger, noise and burnout
Gambling isn’t the only thing warping sports.
We’re overloaded with hot takes.
I love a good hot take, but as more and more reporters get laid off and more journalism gets put behind a paywall, the only thing we’re left with is arguments.
The same debates. Every. Single. Day.
We’re overloaded with hot takes.
I love a good hot take, but as more and more reporters get laid off and more journalism gets put behind a paywall, the only thing we’re left with is arguments.
The same debates. Every. Single. Day.
April 2, 2025 at 2:25 PM
Gambling isn’t the only thing warping sports.
We’re overloaded with hot takes.
I love a good hot take, but as more and more reporters get laid off and more journalism gets put behind a paywall, the only thing we’re left with is arguments.
The same debates. Every. Single. Day.
We’re overloaded with hot takes.
I love a good hot take, but as more and more reporters get laid off and more journalism gets put behind a paywall, the only thing we’re left with is arguments.
The same debates. Every. Single. Day.
Watching sports as a fan made me realize something:
Sports media is broken
Fans are angry. Gambling is inescapable. Blackouts everywhere.
The joy is gone. Trust is at an all-time low. And storytelling? It’s disappearing.
Here’s how we got here:
Sports media is broken
Fans are angry. Gambling is inescapable. Blackouts everywhere.
The joy is gone. Trust is at an all-time low. And storytelling? It’s disappearing.
Here’s how we got here:
April 2, 2025 at 2:25 PM
Watching sports as a fan made me realize something:
Sports media is broken
Fans are angry. Gambling is inescapable. Blackouts everywhere.
The joy is gone. Trust is at an all-time low. And storytelling? It’s disappearing.
Here’s how we got here:
Sports media is broken
Fans are angry. Gambling is inescapable. Blackouts everywhere.
The joy is gone. Trust is at an all-time low. And storytelling? It’s disappearing.
Here’s how we got here:
In June 2023, ESPN laid me off from my dream job
For two years, I wasn’t allowed to write, appear on TV or start a YouTube channel
So I sat back, and watched sports as a fan
And what I learned about the state of sports shocked me
🧵Thread
For two years, I wasn’t allowed to write, appear on TV or start a YouTube channel
So I sat back, and watched sports as a fan
And what I learned about the state of sports shocked me
🧵Thread
April 2, 2025 at 2:25 PM
In June 2023, ESPN laid me off from my dream job
For two years, I wasn’t allowed to write, appear on TV or start a YouTube channel
So I sat back, and watched sports as a fan
And what I learned about the state of sports shocked me
🧵Thread
For two years, I wasn’t allowed to write, appear on TV or start a YouTube channel
So I sat back, and watched sports as a fan
And what I learned about the state of sports shocked me
🧵Thread
It’s hilarious how sports analysis these days often sounds so much like a high school algebra class, and then you see someone like Victor Wembanyama and all you can say is “wow that dude is so tall”
June 21, 2023 at 1:42 AM
It’s hilarious how sports analysis these days often sounds so much like a high school algebra class, and then you see someone like Victor Wembanyama and all you can say is “wow that dude is so tall”