Jono Alderson
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jono.id
Jono Alderson
@jono.id
Award-winning technical SEO consultant.

I help brands to compete on technical SEO, performance, and structured data.

https://www.jonoalderson.com
The browser is striking back.

Bloated stacks, fragile abstractions, bad defaults - it’s all catching up with us.

I’ll dig into all of this at Web Directions Dev Summit, Nov 19–20 (Sydney + online).

💸 Codes: jonodevsummit25 / jonodevsummit25streaming

webdirections.org/dev-summit
September 21, 2025 at 9:27 AM
I've spent a chunk of today trying to answer "What is (and who owns) WordPress?", once and for all.

It's... complicated.

mm.tt/app/map/3563...
December 30, 2024 at 12:34 AM
Oooh, new toy in Cursor.
December 21, 2024 at 12:45 PM
I spent years defending Yoast SEO against claims that it was 'bloated'. We worked hard to make sure it wasn't.

Now, their AI recommendations feature ships a *1.8mb* JS file on post edit pages; mostly for creating+manipulating inline HTML & setting Tailwind classes.

Extremely disappointing.
December 3, 2024 at 10:22 AM