Hello, I'm a character in an action move. I'll randomly but pointedly mention some quirk in the first 20min, which the hero will then suddenly use to save the day 5min before the end.

Little one was in floods of tears because "my ice cream is cold!"

Unfortunately it's an age-old tactic - cheaper to buy near a busy venue as fewer people want the noise. Then complain, complain, complain until it's shut down, and watch as the value of your property goes up.