How to prepare tea:
- Rubber boots
- Samovar
- Charcoal
- Matches
- Water
- Tea

it's more complicated, but makes excellent tea. The boot is is used to pump more air to the fire inside the samovar.

View from the office right now.

We spent new year's first week in the Swedish mountains, in Hemavan – just below the arctic circle. One night in a tent, otherwise in an ordinary house.

Lovely skating on Boxing Day. Just outside Uppsala, Sweden

Calligraphy x 1500. For 25 years in a row I write about 60 diplomas for the Swedish University of Agricultural Sciences. > 1500 diplomas in total. Handmade papers, etc.

This is a book in the series "Bluff your way...". The funny thing is that it actually gives some pretty good advice. Spend an hour or so reading, just enough to give an impression to know something. Published 1994, so partly outdated. Have you seen a similar modern version, please tell me!

The world's first ad in English, from 1476.

At least the first known, surviving advertisement. The well known printer Caxton promotes a handbook for priests.

Two copies survive to this day. Will today's ads survive 548 years?

The difference of Advertising and PR:
- Advertising = Best for products no one needs. Online Casinos, fast fashion and nicotine must buy media space.
- Public Relations = Earned media. Best for messages worth spreading. Products improving society.
#marketing
#communication
#pr
#advertising