We’re all looking for the guy who did this

You either die a hero or live long enough to invent Watto

I think Lego was very pleased to have their cake and eat it too when their fan base started investing so heavily in the lore. They had some stellar marketing, package design, and the comics that punched way above their weight class. All of this success in spite of the core design flaws. Business! 🤢

The dire business circumstance of Lego in the late 90’s is inseparable from early Bionicle design. Desperation to create a cost effective line latching onto the “collection” craze outweighed lore. They’re Power Rangers. Cheap and 90% interchangeable. Their most compelling trait is the business model