John Lavapie
johnlavapie-seo.bsky.social
John Lavapie
@johnlavapie-seo.bsky.social
Reposted by John Lavapie
We are thrilled to announce that our NEW Large Language Model will be released on 11.18.25.
October 1, 2025 at 2:38 PM
Yes on this! This is better than AIO on top.
Seeing AI Overviews below the local pack. This appears to be a test, as none of my coworkers could replicate it - can you see them?
March 29, 2025 at 7:07 PM
Does ranking high on Google & Bing help you show up in ChatGPT Search? 🤔 We ran the tests, crunched the numbers, and the results might surprise you.

Check it out 👇🏽
Case Study: Do Rankings in Google Maps, Bing Maps, and Organic Search Impact Visibility in ChatGPT Search?
Do Google and Bing rankings impact visibility in ChatGPT Search? Our latest study uncovers surprising insights about local SEO, ranking factors, and why ChatGPT Search plays by different rules.
www.adster.ca
March 28, 2025 at 6:05 AM
"AI is the future of search". Has anyone asked the future users how they search? If we survey 100 Gen Zs, would they say LLM or Google?
March 10, 2025 at 1:00 PM
Shawn Huber regularly hosts SEO & Beer meetup in Seattle. Should I start one in Edmonton? 🤔
Seattle SEO Beers | Free SEO Networking Meetups in the PNW
Looking for SEO networking in Seattle? Seattle SEO Beers brings together SEOs across the PNW for free meetups, beer, and brilliant minds!
buff.ly
March 9, 2025 at 1:00 PM
❌Skype & Microsoft Team
✅MSN Messenger 2025
The next chapter: Moving from Skype to Microsoft Teams   | Microsoft 365 Blog
We will be retiring Skype in May 2025 to focus on Microsoft Teams (free), our modern communications and collaboration hub.  Learn more.
buff.ly
March 8, 2025 at 2:00 PM
The 30-key event limit in GA4 can be pretty annoying, especially for bigger websites. They want it to be simple, but it definitely makes segmenting conversions in Google Ads harder.
March 7, 2025 at 2:00 PM
The best skill I’ve learned? Professional communication. No fluff, just clear, direct talk.

As a Filipino, I used to soften tough conversations with fillers, but that only caused miscommunication.

Nowadays - I learned to say what needs to be said—with the fewest words possible.
March 6, 2025 at 2:00 PM
2 of our clients are pivoting their strategy today because of this tariff: looking for national suppliers, adding 'Canadian/local business' in their messaging, and warning everyone to save now before prices go up next year.
U.S. launches tariff war, here's what Canadians need to know
Trump's tariff deadline has passed without reprieve, trigging a trade war with Canada. Read on for live updates as events unfold
buff.ly
March 5, 2025 at 2:00 PM
I’ve been MIA from social media for a bit—did I miss anything? Feels like the only thing that’s constant these days is AI changing everything.
March 4, 2025 at 2:00 PM
It’s easy to talk about company culture, but you really see it in tough times. Two weeks ago, our family faced a health emergency, and my company gave me the flexibility to take the time I needed and work when I could.

I love you, Adster —not because I’m paid to say it, but because it’s the truth.
March 3, 2025 at 2:00 PM
From hanging by a thread to play-in. To no.3 in the west.
March 3, 2025 at 2:00 PM
While crafting a Meta ad lead campaign strategy for an HVAC client - it got me thinking 💡. Why would people care about emergency services or even installing a new furnace when they are scrolling the app? There is no urgency. So I have to craft URGENCY.
February 8, 2025 at 2:00 PM
It just dawned on me. Social media users' original intent is to scroll the app and be entertained. When crafting an ad - ask yourself, how can you get their attention from being entertained to being curious about what you're selling.
February 7, 2025 at 2:00 PM
She loves to roll around and play with the snow. Dad has to clean her and she knows it. She does it anyways.
February 6, 2025 at 2:00 PM
When 3 of your sports teams are 🔥.
February 5, 2025 at 2:00 PM
I recently was overwhelmed with over 35+ hours of late tasks over the weekend. I felt like giving up and resetting to the start of February. I decided to take it one minute, one task at a time. Slowly, I started chucking away until I completed my last task.

One minute, one task at a time.
February 4, 2025 at 2:00 PM
This is interesting…
https://buff.ly/4jCUhNs
January 30, 2025 at 2:00 PM
One of my biggest blessings recently is being part of SEO Slack community’s campfire chats. You are missing out if you haven’t joined this community yet:
The SEO Community
Join 3400 other SEOs to solve problems, make new friends, have fun and get smarter along the way. You'll ❤️ our Slack Community and live in person events.
buff.ly
January 29, 2025 at 2:00 PM
I guess DeepSeek is not ready for local yet. 🤷🏽‍♂️
January 28, 2025 at 2:00 PM
I’m 85% close to being done with X/Twitter. I am finding no reason to post there.
January 28, 2025 at 2:00 PM
T’is Sunday is all about music.
January 27, 2025 at 2:00 PM
DeepSeek’s most recent data is from July 2024.
January 27, 2025 at 2:00 PM
I heard people vouching that Schema is an important piece to rank for AI chatbots. But I haven’t any clear evidence. Isn’t AI supposed to be intelligent? Why would it need Schema then?
January 25, 2025 at 3:35 PM
🧵 1/ Recently watched Mark Williams-Cook's talk on SEO exploits. Here are my key takeaways for those who already know how SEO & web mechanics work. 👇

https://buff.ly/3Q45tWd
Improving your SEO with conceptual models - Mark Williams-Cook
In this insightful session by Mark Williams-Cook (Director at @candouragency ) from Search Norwich 19, Mark explains why using conceptual models is doing "ad...
youtu.be
January 24, 2025 at 3:35 PM