John Hodgins ⭐️
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johnhodgins.bsky.social
John Hodgins ⭐️
@johnhodgins.bsky.social
Anxious American. Elder queer. Disregarded communicator. Flaming philanthropist. Trans liberationist.
I’ve heard nothing from my dermatologist. The lack of commitment on his part is probably why my rosacea hasn’t cleared up.
December 17, 2025 at 6:35 PM
5️⃣
The takeaway?
Pair digital strategy with media strategy.
Your content builds reach.
Your press builds trust.
October 13, 2025 at 7:22 PM
4️⃣
That makes media relations the trust layer of the internet.

And for nonprofits, that’s not about vanity — it’s about visibility, credibility, and making sure your mission shows up where people look for truth.
October 13, 2025 at 7:22 PM
3️⃣
AI and search systems look for third-party validation — reporters, trusted outlets, and independent citations — before surfacing your content.

Earned media is digital proof of trust.
October 13, 2025 at 7:22 PM
2️⃣
We live in a world where algorithms decide credibility.

Want your organization’s work to show up in ChatGPT, Google’s AI Overviews, or Wikipedia?
You’ll need news coverage, not just your own blog.
October 13, 2025 at 7:22 PM
Staying is like trying to win a debate where your opponent controls the microphone volume. Participation isn't influence when someone else decides who gets heard.
August 25, 2025 at 7:24 PM
Divine broke barriers and refused to be anything other than authentically themselves at a time when that took incredible courage. Seeing that legacy live on in quiet, personal moments reminds me why representation matters. 3/3
August 25, 2025 at 6:23 PM
It's powerful to see how Divine's legacy continues to provide comfort, inspiration and community even now. That moment of connection between generations, that sense of "you paved the way for me to exist" — it felt sacred to watch from a distance. 2/3
August 25, 2025 at 6:23 PM