The takeaway?
Pair digital strategy with media strategy.
Your content builds reach.
Your press builds trust.
The takeaway?
Pair digital strategy with media strategy.
Your content builds reach.
Your press builds trust.
That makes media relations the trust layer of the internet.
And for nonprofits, that’s not about vanity — it’s about visibility, credibility, and making sure your mission shows up where people look for truth.
That makes media relations the trust layer of the internet.
And for nonprofits, that’s not about vanity — it’s about visibility, credibility, and making sure your mission shows up where people look for truth.
AI and search systems look for third-party validation — reporters, trusted outlets, and independent citations — before surfacing your content.
Earned media is digital proof of trust.
AI and search systems look for third-party validation — reporters, trusted outlets, and independent citations — before surfacing your content.
Earned media is digital proof of trust.
We live in a world where algorithms decide credibility.
Want your organization’s work to show up in ChatGPT, Google’s AI Overviews, or Wikipedia?
You’ll need news coverage, not just your own blog.
We live in a world where algorithms decide credibility.
Want your organization’s work to show up in ChatGPT, Google’s AI Overviews, or Wikipedia?
You’ll need news coverage, not just your own blog.