Mac Jones time!

I was part of a pitch recently for a movie version of a popular character from an ad and could not get the brand interested so it might be less insidious than it looks.

I think the ubiquity of them made it a common kid hand off place in turn making it a brilliant piece of seemingly organic product placement. studios today would kill for this kind of underwriting.

Every child of the divorce I knew in this era (myself included) had an unhealthy emotional attachment to this movie.

You are a parenting north star

I found out from one of Emily’s posts!