Joey Muller
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joey-muller.bsky.social
Joey Muller
@joey-muller.bsky.social
Founder @sumdigital.bsky.social | $1B+ in exits (Tatcha Beauty, Blenders Eyewear, Kindred Bravely, Pura Vida Bracelets) | 15 years with Meta Ads, Google Ads, TikTok Ads | e-commerce digital advertising 🚀
I built an agent that builds detailed buyer personas in minutes—using 50+ data points and real-time X insights to uncover what makes your audience tick. 🎯
March 26, 2025 at 9:54 PM
Meta Ads dominate the conversation, but don’t overlook Google. Our clients are increasing Google spend because it still works. The key? Non-brand performance. Brand campaigns can skew the data, so separate them ASAP to focus on what’s truly driving growth.

PS. Ever tried turning off Brand? #metaads
December 11, 2024 at 3:32 PM
Digital marketers who are passionate about e-commerce, DTC, social advertising, and search, let’s connect!!
#digitaladvertising
November 23, 2024 at 7:46 PM
Hey Bluesky fam! It’s nice to be here. So nice.
November 21, 2024 at 2:20 AM
Once upon a time there were healthy discussions around Meta Ads and Ecommerce, but it has become so toxic lately on X.

Where are all the digital ads gurus over here? Let's connect and share ideas.
November 14, 2024 at 7:14 PM
nutter butter?
November 13, 2024 at 10:47 PM
I would like X to lock my account forever. What should I tweet to make this happen?
November 13, 2024 at 10:18 PM
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November 13, 2024 at 5:25 PM
Happy be here on Bluesky.
November 13, 2024 at 10:14 PM
My M1 Mac Mini from 2020 is just so fast and powerful. It’s hard to believe there is an M4 already.
November 13, 2024 at 1:21 AM
Heck yeah!
Excited to join Bluesky! We’re Sum Digital—a media buying agency dedicated to scaling e-commerce brands with creative strategies and precision ad management. Follow along for insights, tips, and success stories on how we help brands reach new heights. #DigitalAdvertising #EcommerceGrowth #SumDigital
November 12, 2024 at 11:48 PM
I have a few friends who own Teslas. Not one of them will ever buy a Tesla again. 🧐
November 12, 2024 at 11:26 PM
Hi folks. I run a digital ads agency in San Francisco. Would love to connect with other digital marketers, agency owners, and brands.
November 12, 2024 at 11:25 PM