4)

#BookTalk Audience Demographics: About 60% of #BookTok viewers are aged 18–34, with strong interest in Romance, Thriller, and Self-Help genres.

3)

Harper Collins and other trade pubs will make entrance into the TikTok shop and use affiliates to promote.

A couple of people in the webinar asked about e-books being sold in the TikTok shop. It’s coming was the reply. The presenter was somewhat coy. Could be 2025 or 2026.

Part 2)

TikTok wants affiliates to go live with books they’ve read. The book will be linked in the live so that the affiliate can earn a commission on any sales.

TikTok wants affiliates to make videos of books they’ve read with a link to the book so they can earn an affiliate commission. >>> 3