Joe Procopio
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joeprocopio.com
Joe Procopio
@joeprocopio.com
Links to my public posts. I'm a multi-exit, multi-failure entrepreneur. AI pioneer. Technologist. Innovator. I write at Inc.com and BuiltIn.com. More about me at joeprocopio.com
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Hi there. I’m an entrepreneur, technologist, and innovator.
I've served as head of product for several VC-backed startups and as an advisor for dozens more. I’m a recurring tech columnist at Inc.com and BuiltIn.com and I run my own private tech newsletter at joeprocopio.com.
Joe Procopio
Joe Procopio is a multi-exit, multi-failure entrepreneur, innovator, and technologist.
joeprocopio.com
AI Productivity Theater Has Invaded the Workplace -- You're either gonna laugh with me or feel very seen...

www.linkedin.com/pulse/ai-pro...

#entrepreneurship #ai #technology #business #productivity
AI Productivity Theater Has Invaded the Workplace
Most tech companies can't tell the difference between real AI productivity and AI productivity theater. And that's going to waste a spectacular amount of money.
www.linkedin.com
November 30, 2025 at 5:44 PM
Here's why you didn't get televised sports for two weeks, and why it will happen again...

www.linkedin.com/pulse/disney...

#leadership #technology #business #sports #money
Disney and YouTube TV Held Customers Hostage For a Good Reason
The latest battle over sports between Disney and YouTube TV is now one they hope we'll forget. But this time, the customer caught on to their shenanigans.
www.linkedin.com
November 29, 2025 at 6:34 PM
I'm gonna get real honest about your job, anger, depression, and motivation...

joeprocopio.substack.com/p/the-true-c...

#business #technology #work #mentalhealth #leadership
The True Cost of Tech Worker Burnout
Tech industry employees are depressed, and it costs tech companies a fortune
joeprocopio.substack.com
November 29, 2025 at 3:57 PM
Thank You
How to be thankful in this year of chaos
jproco.medium.com
November 28, 2025 at 1:16 PM
ChatGPT is making it nearly impossible for startups and small business to stand out...

www.linkedin.com/pulse/chatgp...

#startup #ai #technology #marketing #writing
ChatGPT Is Killing Discoverability, and Startups Are Paying the Price
The rise of AI search has eviscerated the SEO-driven marketing prospects for startups and small businesses in a way that can no longer be denied.
www.linkedin.com
November 27, 2025 at 7:48 PM
Here's why you didn't get televised sports for two weeks, and why it will happen again...

joeprocopio.substack.com/p/disney-and...

#leadership #technology #business #sports #money
Disney and YouTube TV Held Customers Hostage For a Good Reason
Make no mistake, this fiasco was about the future of streaming
joeprocopio.substack.com
November 27, 2025 at 1:24 PM
More people are turning to side hustles to make ends meet. So how do you turn that into steady income?

jproco.medium.com/239f402fe0b5...

#startup #entrepreneurship #business #work #jobs
The Side Hustle Industrial Complex is Failing Entrepreneurs
The promise of wealth was always a mirage, but side hustles can still be a shortcut to building your own empire
jproco.medium.com
November 26, 2025 at 12:55 PM
OpenAI's Sora Turned Copyright Theft Into a Feature

-- Let’s talk about the next battle in the war of AI versus human

www.linkedin.com/pulse/openai...

#ai #technology #business #money #creators
OpenAI's Sora Turned Copyright Theft Into a Feature
OpenAI's Sora app launched a parade of copyrighted characters doing whatever meme-able things users could dream up. Oh, the lawyers were not amused.
www.linkedin.com
November 25, 2025 at 8:03 PM
Another round of AI labor replacement is coming. Let's talk to some CEOs...

joeprocopio.substack.com/p/are-you-go...

#ai #technology #business #productivity #work
Are You Going To Be Replaced By the Next Wave Of AI?
Some CEOs tend to make the same mistakes and expect a different result
joeprocopio.substack.com
November 25, 2025 at 2:54 PM
What is AI dynamic pricing and why is it a great and terrible idea? I'll explain and opine in @inc.com...

www.inc.com/joe-procopio...

#startup #entrepreneurship #ai #money #technology
AI Dynamic Pricing Is Perfect For Companies That Want to Lose Customers
The good news is they’ll definitely make a few extra dollars along the way.
www.inc.com
November 25, 2025 at 12:52 PM
When your job interview turns into a train wreck. 4 stories from 4 angry people...

jproco.medium.com/498210a448ec...

#business #work #hiring #jobs #leadership
How To Turn a Job Interview Into a Train Wreck
Here are the 4 worst job seeker interview stories I’ve heard this year
jproco.medium.com
November 24, 2025 at 12:40 PM
Let's compare the $1.5 TRILLION spent on AI adoption to the $100 BILLION spent on employee mental health. I can save everyone some money...

www.linkedin.com/pulse/ai-cru...

#entrepreneurship #ai #work #mentalhealth #leadership
AI Is Crushing Employee Mental Health
Companies worldwide are going to spend $100 billion on workplace wellness next year. It's not working. Because there are symptoms and there are root causes.
www.linkedin.com
November 23, 2025 at 8:50 PM
AI Productivity Theater Has Invaded the Workplace -- What it is and why it's a problem...

joeprocopio.substack.com/p/ai-product...

#entrepreneurship #ai #technology #business #productivity
AI Productivity Theater Has Invaded the Workplace
AI mandates have created a new kind of performance art
joeprocopio.substack.com
November 23, 2025 at 1:46 PM
ChatGPT is making it nearly impossible for startups and small business to stand out...

joeprocopio.substack.com/p/chatgpt-is...

#startup #ai #technology #marketing #writing
ChatGPT Is Killing Discoverability, and Startups Are Paying the Price
Keywords aren’t cutting it anymore. Startups need a new model.
joeprocopio.substack.com
November 22, 2025 at 1:42 PM
This isn't just a list of 5 ways I know you're using ChatGPT, it's 5 ways EVERYONE knows you're using ChatGPT...

www.inc.com/joe-procopio...

#writing #ai #technology #business #work
5 Obvious Ways Everyone Knows You’re Using ChatGPT
This is what everyone says is a dead giveaway for spotting ChatGPT generated content.
www.inc.com
November 21, 2025 at 3:47 PM
Why Every Company Should Ban Zoom, Teams, and Meet Immediately -- a little satire to start your weekend...

jproco.medium.com/8db91dc75348...

#startup #leadership #technology #business #remotework
Why Every Company Should Ban Zoom, Teams, and Meet Immediately
This is satire, and these are really the top reasons given by companies for RTO mandates
jproco.medium.com
November 21, 2025 at 12:57 PM
More than half of employees don’t believe that AI is going to pay off for them. Here's why...

www.linkedin.com/pulse/15-tri...

#entrepreneurship #ai #technology #business #innovation
The $1.5 Trillion AI Trust Gap Is Real
The $1.5 trillion AI money train might be speeding towards a wall of employee mistrust, and make the cash-fueled NFT bonfire look conservative.
www.linkedin.com
November 20, 2025 at 8:33 PM
The Side Hustle Industrial Complex is Failing Its Hustlers -- I'll tell you how to build your side hustle empire in @inc.com

www.inc.com/joe-procopio...

#startup #entrepreneurship #money #success #technology
The Side Hustle Industrial Complex is Failing Its Hustlers
The promise of wealth was always a mirage, but side hustles can still be a shortcut to building your own empire.
www.inc.com
November 20, 2025 at 1:02 PM
What's the over/under on when AI wrecks gambling? I lay odds...

jproco.medium.com/0aa481b36fd9...

#ai #technology #business #sports #money
No One Is Talking About AI and Gambling, That Should Scare You
Because Everyone is Trying to Light Your Money on Fire
jproco.medium.com
November 19, 2025 at 12:35 PM
Was there over 300,000 workers worth of fat to be trimmed in the tech industry? I don't think so...

www.linkedin.com/pulse/tech-h...

#startup #jobs #money #business #technology
Tech Hiring Is Still Frozen -- Here’s the Real Reason Why
Over the last four years, over 300,000 tech jobs have been cut. If the tech industry plans to grow, why is hiring still frozen? There's a one word answer.
www.linkedin.com
November 18, 2025 at 9:29 PM
Let's compare the $1.5 TRILLION spent on AI adoption to the $100 BILLION spent on employee mental health. I can save everyone some money...

joeprocopio.substack.com/p/ai-is-crus...

#entrepreneurship #ai #work #mentalhealth #leadership
AI Is Crushing Employee Mental Health
The $100B companies spend on wellness is a drop in the $1.5T AI adoption bucket
joeprocopio.substack.com
November 18, 2025 at 5:24 PM
How AI Resume Screening Broke Hiring — I'll tell you how we can fix it in @inc.com

#hiring #leadership #technology #business #work

www.inc.com/joe-procopio...
How AI Resume Screening Broke Hiring—and How We Can Fix It
ATS and AI resume screening made a mess. It’s time to clean it up.
www.inc.com
November 18, 2025 at 12:47 PM
Here's why you didn't get televised sports for two weeks, and why it will happen again...

jproco.medium.com/b1aea8c9a66b...

#leadership #technology #business #sports #money
Disney and YouTube TV Held Customers Hostage For a Good Reason
Make no mistake, this fiasco was about the future of streaming
jproco.medium.com
November 17, 2025 at 12:31 PM