Joel Klettke
@joelklettke.bsky.social
Built/sold Case Study Buddy.
Wrote converting copy for big companies.
Now, figuring out what *exactly* it is I do here.
Wrote converting copy for big companies.
Now, figuring out what *exactly* it is I do here.
Reposted by Joel Klettke
I can only imagine the bailout package they are drawing up for themselves.
As the saying goes, privatize the profits, and socialize the losses.
As the saying goes, privatize the profits, and socialize the losses.
April 7, 2025 at 10:53 AM
I can only imagine the bailout package they are drawing up for themselves.
As the saying goes, privatize the profits, and socialize the losses.
As the saying goes, privatize the profits, and socialize the losses.
We’re winning so much that Questrade is having to stagger all of my automatic notifications to tell me that every single thing I hold fell off a cliff so that I don’t do the same
April 7, 2025 at 9:46 PM
We’re winning so much that Questrade is having to stagger all of my automatic notifications to tell me that every single thing I hold fell off a cliff so that I don’t do the same
I asked AI for a new green product and it nailed it first try, we are so cooked
March 29, 2025 at 4:44 PM
I asked AI for a new green product and it nailed it first try, we are so cooked
The new OpenAI image generation is pretty good.
March 26, 2025 at 9:28 PM
The new OpenAI image generation is pretty good.
NEW post for “Calm Dads,” my newsletter is up!
It’s about the (neuroscience supported) idea of using your trigger points to pre-empt and diffuse anger… or put more simply, stop yelling at your kids.
calmdads.substack.com/p/assupunctu...
It’s about the (neuroscience supported) idea of using your trigger points to pre-empt and diffuse anger… or put more simply, stop yelling at your kids.
calmdads.substack.com/p/assupunctu...
Assupuncture and pre-gaming
Or: how to stop anger and outbursts before they start
calmdads.substack.com
March 25, 2025 at 10:24 PM
NEW post for “Calm Dads,” my newsletter is up!
It’s about the (neuroscience supported) idea of using your trigger points to pre-empt and diffuse anger… or put more simply, stop yelling at your kids.
calmdads.substack.com/p/assupunctu...
It’s about the (neuroscience supported) idea of using your trigger points to pre-empt and diffuse anger… or put more simply, stop yelling at your kids.
calmdads.substack.com/p/assupunctu...
It’s 1 pm on a beautiful, cloudless Wednesday. I’m standing in the hallway of my basement, absolutely seething.
Fists clenched. Chest tight. Face flushed red. Mouth practically foaming.
The subject of my blind rage stands in front of me:
Fists clenched. Chest tight. Face flushed red. Mouth practically foaming.
The subject of my blind rage stands in front of me:
March 12, 2025 at 2:12 AM
It’s 1 pm on a beautiful, cloudless Wednesday. I’m standing in the hallway of my basement, absolutely seething.
Fists clenched. Chest tight. Face flushed red. Mouth practically foaming.
The subject of my blind rage stands in front of me:
Fists clenched. Chest tight. Face flushed red. Mouth practically foaming.
The subject of my blind rage stands in front of me:
Canada needed that.
February 21, 2025 at 4:46 AM
Canada needed that.
Make corruption problematic again
February 15, 2025 at 4:36 PM
Make corruption problematic again
Ah yes. Nothing like the "Actually, open discrimination is refreshing!" take to boost your LinkedIn engagement.
Social media was a mistake.
Social media was a mistake.
February 11, 2025 at 4:32 PM
Ah yes. Nothing like the "Actually, open discrimination is refreshing!" take to boost your LinkedIn engagement.
Social media was a mistake.
Social media was a mistake.
Breaking: guy who definitely didn't do a nazi salute brings back 25-year-old 'kid' who called for a eugenics immigration policy at the ripe young age of five months ago.
Cites: too young to be responsible for comments on social media, old enough to be responsible with treasury data.
This is fine
Cites: too young to be responsible for comments on social media, old enough to be responsible with treasury data.
This is fine
February 7, 2025 at 10:01 PM
Breaking: guy who definitely didn't do a nazi salute brings back 25-year-old 'kid' who called for a eugenics immigration policy at the ripe young age of five months ago.
Cites: too young to be responsible for comments on social media, old enough to be responsible with treasury data.
This is fine
Cites: too young to be responsible for comments on social media, old enough to be responsible with treasury data.
This is fine
Ah yes, the man who has lied repeatedly about his
*checks notes*
video game prowess can DEFINITELY be trusted to self-disclose conflicts of interest where he can net billions and access sensitive information.
*checks notes*
video game prowess can DEFINITELY be trusted to self-disclose conflicts of interest where he can net billions and access sensitive information.
February 7, 2025 at 2:25 PM
Ah yes, the man who has lied repeatedly about his
*checks notes*
video game prowess can DEFINITELY be trusted to self-disclose conflicts of interest where he can net billions and access sensitive information.
*checks notes*
video game prowess can DEFINITELY be trusted to self-disclose conflicts of interest where he can net billions and access sensitive information.
I'm launching something to help B2Bs build + optimize customer story programs.
After 8+ years helping 350+ cos w/2,500+ stories, I saw what the top 1% (like HubSpot + Dropbox) do:
How they set strategies
Got clients on board.
Collaborated across teams
Set up SOPs/templates
Distributed content
After 8+ years helping 350+ cos w/2,500+ stories, I saw what the top 1% (like HubSpot + Dropbox) do:
How they set strategies
Got clients on board.
Collaborated across teams
Set up SOPs/templates
Distributed content
February 5, 2025 at 8:09 PM
I'm launching something to help B2Bs build + optimize customer story programs.
After 8+ years helping 350+ cos w/2,500+ stories, I saw what the top 1% (like HubSpot + Dropbox) do:
How they set strategies
Got clients on board.
Collaborated across teams
Set up SOPs/templates
Distributed content
After 8+ years helping 350+ cos w/2,500+ stories, I saw what the top 1% (like HubSpot + Dropbox) do:
How they set strategies
Got clients on board.
Collaborated across teams
Set up SOPs/templates
Distributed content
Buy Canadian. All of this sucks.
February 2, 2025 at 1:43 PM
Buy Canadian. All of this sucks.
Hi so I can’t code and despite that made a web app for playing mini sticks with my kid. You can choose teams, add initials, set period length, add/remove goals, choose overtime format, and more.
You can see it on vid here: www.loom.com/share/3a6276...
Or play with it: ministicks.replit.app
You can see it on vid here: www.loom.com/share/3a6276...
Or play with it: ministicks.replit.app
January 30, 2025 at 6:09 AM
Hi so I can’t code and despite that made a web app for playing mini sticks with my kid. You can choose teams, add initials, set period length, add/remove goals, choose overtime format, and more.
You can see it on vid here: www.loom.com/share/3a6276...
Or play with it: ministicks.replit.app
You can see it on vid here: www.loom.com/share/3a6276...
Or play with it: ministicks.replit.app
Somewhere after 2010, politicians and business folks figured out that if you do enough sketchy shit at terminal velocity nobody has any time to process it and just gives up trying
January 22, 2025 at 2:11 PM
Somewhere after 2010, politicians and business folks figured out that if you do enough sketchy shit at terminal velocity nobody has any time to process it and just gives up trying
Can’t wait to take my kids to the beautiful tar pits of Alaska
January 21, 2025 at 2:08 PM
Can’t wait to take my kids to the beautiful tar pits of Alaska
One of the simplest and best things we’ve ever done for an anxious kid is start a gratitude journal.
While we haven’t always been consistent, it’s amazing to go back and see drawings from ‘22.
And it gets the whole family focused on something positive to start the day.
While we haven’t always been consistent, it’s amazing to go back and see drawings from ‘22.
And it gets the whole family focused on something positive to start the day.
January 8, 2025 at 6:57 PM
One of the simplest and best things we’ve ever done for an anxious kid is start a gratitude journal.
While we haven’t always been consistent, it’s amazing to go back and see drawings from ‘22.
And it gets the whole family focused on something positive to start the day.
While we haven’t always been consistent, it’s amazing to go back and see drawings from ‘22.
And it gets the whole family focused on something positive to start the day.
I don't want to shoot my musket on the Great Lakes fighting for my free healthcare but by golly I will if I'm forced to
January 7, 2025 at 11:52 PM
I don't want to shoot my musket on the Great Lakes fighting for my free healthcare but by golly I will if I'm forced to
If you have to write “we’re different”, you probably aren’t
December 12, 2024 at 9:05 PM
If you have to write “we’re different”, you probably aren’t
When I was building Case Study Buddy, we served over 300 clients.
The top 1% of them were decidedly NOT winging it.
I boiled their secret down to a framework with 7 key pillars:
1. Cross-team collab.
Case studies are a team sport. Marketing might be responsible for driving the initiative, but
The top 1% of them were decidedly NOT winging it.
I boiled their secret down to a framework with 7 key pillars:
1. Cross-team collab.
Case studies are a team sport. Marketing might be responsible for driving the initiative, but
December 11, 2024 at 4:08 PM
When I was building Case Study Buddy, we served over 300 clients.
The top 1% of them were decidedly NOT winging it.
I boiled their secret down to a framework with 7 key pillars:
1. Cross-team collab.
Case studies are a team sport. Marketing might be responsible for driving the initiative, but
The top 1% of them were decidedly NOT winging it.
I boiled their secret down to a framework with 7 key pillars:
1. Cross-team collab.
Case studies are a team sport. Marketing might be responsible for driving the initiative, but
If you are overwhelmed by AI and wondering where to begin, I offer you this:
The simplest recipe for any kind of GPT, Claude Project, etc. that works is Brief + Framework + Examples = Output.
You really *can* set set these up like you'd train a junior hire.
The simplest recipe for any kind of GPT, Claude Project, etc. that works is Brief + Framework + Examples = Output.
You really *can* set set these up like you'd train a junior hire.
December 10, 2024 at 4:27 PM
If you are overwhelmed by AI and wondering where to begin, I offer you this:
The simplest recipe for any kind of GPT, Claude Project, etc. that works is Brief + Framework + Examples = Output.
You really *can* set set these up like you'd train a junior hire.
The simplest recipe for any kind of GPT, Claude Project, etc. that works is Brief + Framework + Examples = Output.
You really *can* set set these up like you'd train a junior hire.
If you're going to ask for feedback, don't ask the general public. Five people can barely agree on where to eat for lunch, and (unqualified, unspecialized) opinions do not matter.
'Liking' your page has nothing to do with how it will perform.
'Liking' your page has nothing to do with how it will perform.
You’ve built two versions of your home page. You want to know which will work better.
So you ask on this site.
𝗪𝗿𝗼𝗻𝗴. No one here knows.
Run the test, 𝘵𝘩𝘦𝘯 post here with the results.
Learn, then teach.
Not engagement bait.
So you ask on this site.
𝗪𝗿𝗼𝗻𝗴. No one here knows.
Run the test, 𝘵𝘩𝘦𝘯 post here with the results.
Learn, then teach.
Not engagement bait.
December 9, 2024 at 9:32 PM
If you're going to ask for feedback, don't ask the general public. Five people can barely agree on where to eat for lunch, and (unqualified, unspecialized) opinions do not matter.
'Liking' your page has nothing to do with how it will perform.
'Liking' your page has nothing to do with how it will perform.
Maybe nobody cares, but: in the past 365 days, at least 4x shops focused on customer stories have closed up or sold off; more are likely to soon.
Case Study Buddy was acquired.
Upshot was acquired.
Uplift Content closed.
SuccessKit closed (TBD on whether sold or acquired.)
Why?
Case Study Buddy was acquired.
Upshot was acquired.
Uplift Content closed.
SuccessKit closed (TBD on whether sold or acquired.)
Why?
December 9, 2024 at 5:43 PM
Maybe nobody cares, but: in the past 365 days, at least 4x shops focused on customer stories have closed up or sold off; more are likely to soon.
Case Study Buddy was acquired.
Upshot was acquired.
Uplift Content closed.
SuccessKit closed (TBD on whether sold or acquired.)
Why?
Case Study Buddy was acquired.
Upshot was acquired.
Uplift Content closed.
SuccessKit closed (TBD on whether sold or acquired.)
Why?
A Christmas miracle: I used AI to help me locate a lost package.
I ordered some presents; the shipping got incorrectly entered as "XX Joel Drive" vs. "X0X Joel Drive."
Problem 1: "XX" Joel's house drive does not exist.
Problem 2: UPS delivered to that non-existent address and took a picture
I ordered some presents; the shipping got incorrectly entered as "XX Joel Drive" vs. "X0X Joel Drive."
Problem 1: "XX" Joel's house drive does not exist.
Problem 2: UPS delivered to that non-existent address and took a picture
December 4, 2024 at 4:44 PM
A Christmas miracle: I used AI to help me locate a lost package.
I ordered some presents; the shipping got incorrectly entered as "XX Joel Drive" vs. "X0X Joel Drive."
Problem 1: "XX" Joel's house drive does not exist.
Problem 2: UPS delivered to that non-existent address and took a picture
I ordered some presents; the shipping got incorrectly entered as "XX Joel Drive" vs. "X0X Joel Drive."
Problem 1: "XX" Joel's house drive does not exist.
Problem 2: UPS delivered to that non-existent address and took a picture
Back in March I sold the co I thought was going to carry me to retirement (spoiler: it didn't)
A lot went right. At different points we served clients like Zoom, Shopify, HubSpot... even Facebook.
But over the months I've had to 'unclench' + reflect, some stuff I'm changing for next time:
A lot went right. At different points we served clients like Zoom, Shopify, HubSpot... even Facebook.
But over the months I've had to 'unclench' + reflect, some stuff I'm changing for next time:
November 29, 2024 at 4:43 PM
Back in March I sold the co I thought was going to carry me to retirement (spoiler: it didn't)
A lot went right. At different points we served clients like Zoom, Shopify, HubSpot... even Facebook.
But over the months I've had to 'unclench' + reflect, some stuff I'm changing for next time:
A lot went right. At different points we served clients like Zoom, Shopify, HubSpot... even Facebook.
But over the months I've had to 'unclench' + reflect, some stuff I'm changing for next time: