Joel Gascoigne
Joel Gascoigne
@joeliss.bsky.social
Founder CEO of @buffer.com. Building a long term, independent, profitable business with big ambitions, focused on value for customers and team.

joel.is
Reposted by Joel Gascoigne
Did you know that we publish all of our Shareholder Updates transparently at Buffer?

We have a section of our website where we add the exact updates I send out to our shareholders.

Key numbers for November:

- MRR: $1,647,532 (+1.69%)
- ARR: $19,770,381 (+1.69%)
- Customers: 59,159 (+1.40%)
December 21, 2024 at 10:21 PM
Reposted by Joel Gascoigne
Read the November shareholder update in full at https://buffer.com/shareholders/november-2024 and view the overall shareholders section at https://buffer.com/shareholders
November 2024 Shareholder Update | Buffer
Instagram Personal Profiles, Instagram OAuth Connections for Business & Creator, Bluesky Growth
buffer.com
December 21, 2024 at 10:21 PM
Reposted by Joel Gascoigne
Today is a special day at @buffer.com - we just crossed $20M in ARR 🎉🚀

What makes it extra special, is that this is the second time we've reached this milestone. It's been a years-long whole-team effort to achieve the turnaround.

Read my longer reflection: https://joel.is/posts/1734464838/
December 17, 2024 at 11:52 PM
Reposted by Joel Gascoigne
I enjoyed being on The Startup CEO Show to chat building @buffer.com.

Topics we covered: transparency as a core value, taking a long-term view, buying out investors, navigating a co-founder breakup, working through revenue decline back to growth, fatherhood.

Links to listen/watch in next post ⬇️
December 2, 2024 at 10:04 PM
Reposted by Joel Gascoigne
Check out my interview with Mark MacLeod on The Startup CEO Show:

🎧 Listen on Apple Podcasts: go.joel.is/RveS4qQ
🎧 Listen on Spotify: go.joel.is/S3YSr6I
📺 Watch on YouTube: go.joel.is/vHidpFC

I'd love to hear any comments or questions if you get a chance to listen/watch!
December 2, 2024 at 10:05 PM
Reposted by Joel Gascoigne
It's a little hard to believe. Fourteen years ago today, I launched Buffer from my apartment in Birmingham, in the UK.

Today the business generates $1.65 million per month, serves 59,000 customers, and enables fulfilling work for 72 people.

Read my reflections on the journey: joel.is/fourteen/
Fourteen years
My journey of building a business for fourteen years so far
joel.is
November 30, 2024 at 8:02 PM
Reposted by Joel Gascoigne
I've been seeing a lot of folks start following me recently - hello everyone!

I've been struggling to keep up, so if we've been connected elsewhere and I haven't followed back, please say hi so I can!

If you're newly following, I'd love to learn more about you. I'm excited to grow community here.
November 29, 2024 at 8:33 PM
Reposted by Joel Gascoigne
It feels like blogging and personal websites are back. And tinkering and sharing experiments, too.

I suspect this never actually went away, but I think in the absence of a social network based on open standards, it became less interconnected.

It's wonderful to have a broader gathering place again.
November 29, 2024 at 4:21 AM
Reposted by Joel Gascoigne
The @buffer.com team has officially achieved 10% year over year growth in MRR/ARR for 2024 so far 🎉

This year is proving to be an incredible turnaround year to get back to MRR/ARR levels of 3 years ago.

I'm excited to see where we can land by the end of the year. And we have big plans for 2025!
November 22, 2024 at 11:13 PM
Reposted by Joel Gascoigne
I'm starting a regular newsletter 📰 🎉

My goal is to give insight into how I operate while building a long term, independent, profitable business with big ambitions.

What you'll get via email (every 1-2 weeks):
August 23, 2024 at 7:51 PM
Reposted by Joel Gascoigne
Something you may not know about Buffer:

We've raised just $4M in total funding, and generated over $170M in total lifetime revenue. Our last round was almost a decade ago in 2014.

For 8 of our 13 years, we’ve been profitable. And since 2017, we've bought back 21.2% of fully diluted shares.

⬇️
August 21, 2024 at 2:22 PM
Reposted by Joel Gascoigne
This year, we're back to growth and profitability. We're fast approaching $19M in ARR and it feels like there's a ton of opportunity in our space right now. I enjoy operating with the flexibility to go our own unique path and really build something meaningful for customers and the team.
August 21, 2024 at 2:22 PM
Reposted by Joel Gascoigne
As with life, there are seasons to a company. I love that we've created a company where we can embrace the various seasons of our industry and business, rather than turn everything upside down after one tough quarter.
August 21, 2024 at 2:22 PM
Reposted by Joel Gascoigne
"I just want a nice home for sharing links, memes and talking shop. There’s a strong temptation to focus on Threads because there are so many people on there, but my gut says that Bluesky is a much more suitable home for me." – @lylo.bsky.social
Social Media Housing
Olly Headey. CTO and advisor. Co-founder of FreeAgent. 37signals alumni.
headey.net
August 20, 2024 at 3:15 PM
Reposted by Joel Gascoigne
Alongside making Buffer a success, I'm also focused on becoming a better Dad and partner, strength training, learning piano, writing, and tinkering with code.

Singularly focusing on a startup is risky. It's worth having something else that's going well during the tough times.
August 19, 2024 at 3:15 PM
Reposted by Joel Gascoigne
I've personally decided to focus on writing (vs audio / video). This resonated:

"A wonderful thing about writing is it tends to last a lot longer than audio or video. It’s easier to find via search, and can more easily be edited to bring it up to date."
Where do you find inspiration to write?
Every so often, I feel at a loss when trying to figure out what to write about. I frequently feel uninspired and lacking in ideas, so I will go weeks, possibly months without writing. But there’s a…
www.jamesgill.co
August 18, 2024 at 3:15 PM
Reposted by Joel Gascoigne
Once you see a business offering incentives for customer research (e.g. a starbucks voucher), it's a sign that a few things have gone wrong.

The hack to easily get great feedback (for free): really work with your customers, listen to them and genuinely improve the product based on their input.
August 17, 2024 at 3:15 PM
Reposted by Joel Gascoigne
Oh hello Britain 😳

That blue line is activity in the UK spiking past all of the other countries on Bluesky right now.

Welcome, and invite a friend to join us! bsky.app/download
August 14, 2024 at 8:48 PM
Reposted by Joel Gascoigne
I just sent Buffer's monthly shareholder update for June 2024. This goes to all investor and alumni shareholders (75 people) and I share it publicly as part of our value of transparency.

Buffer's key numbers for June: $18,586,128 ARR (+0.82%), 56,046 customers (+0.22%), $86,538 in profit (+22.90%).
August 2, 2024 at 7:11 PM
Reposted by Joel Gascoigne
In June, we: launched our Threads integration and the Duplicate action, and hit our 3rd consecutive month of profitability.

Read our June shareholder update in full (includes a Q2 2024 reflection from me): https://buffer.com/shareholders/june-2024

Happy to answer any questions here on Bluesky!
June 2024 Shareholder Update | Buffer
Threads Launch, Duplicate Action, Profitability, Q2 Reflection
buffer.com
August 2, 2024 at 7:11 PM
Reposted by Joel Gascoigne
I've really enjoyed exploring custom feeds. Some of my favorites:

- Followers by ‪@jaz.bsky.social
- The 'Gram by ‪@why.bsky.team
- Best of Followers by ‪@bsky.app

Have you come across any useful feeds?
July 30, 2024 at 8:01 PM
Reposted by Joel Gascoigne
We're thrilled to announce that Bluesky has partnered with Buffer, a social media toolkit with scheduling and cross-posting features, to make posting to Bluesky even easier!

Learn how to connect your Bluesky account and schedule your posts on Buffer here: buffer.com/bluesky
Schedule your Bluesky posts with Buffer | Build an Authentic Community
Buffer brings together your Bluesky and other decentralized platforms like Mastodon and Threads, making it easy to manage your content and community from one place. Try Buffer free for 14 days or enjo...
buffer.com
July 30, 2024 at 3:00 PM
Reposted by Joel Gascoigne
Today, we've added @bsky.app to @buffer.com!

We feel very philosophically aligned with Bluesky. We share a belief that individuals should maintain ownership over content, the connection to their audience, and control over the algorithm and experience.

Learn more and get started: buffer.com/bluesky
Schedule your Bluesky posts with Buffer | Build an Authentic Community
Buffer brings together your Bluesky and other decentralized platforms like Mastodon and Threads, making it easy to manage your content and community from one place. Try Buffer free for 14 days or enjo...
buffer.com
July 30, 2024 at 3:34 PM
Reposted by Joel Gascoigne
Bluesky brings a new era of decentralized social media, focused on ownership and control. It is also contributing to a resurgence of the open web with social media protocols.

Adding Bluesky to Buffer is personally very meaningful for me. I put together a deeper reflection here: joel.is/bluesky/
The significance of Bluesky and decentralized social mediamenu
joel.is
July 30, 2024 at 3:41 PM
Reposted by Joel Gascoigne
I'm excited about Bluesky and going to spend more time here. I'd love to meet more folks - anyone you recommend I connect with? Quick intro:

I'm Founder CEO of @buffer.com, we've been helping individuals and small businesses with social since 2010. I am loving this new era of decentralized social!
July 24, 2024 at 6:15 PM