Joe Fassler
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joefassler.bsky.social
Joe Fassler
@joefassler.bsky.social
The Sky Was Ours (Penguin Books, 4/23/24).
joefassler.net
Didn’t go there for this one, but many of the groups involved also have Atlas Network ties.
June 3, 2025 at 2:48 PM
There were enough covert Elon Musk cameos to warrant a separate piece dedicated just to him — esp. on how DOGE reset the narrative around Project 2025 goals in the election’s final months:
Elon Musk’s Government Legacy Was Enacting Project 2025. His Ties Go Back Years.
The billionaire rescued the right-wing plan to dismantle the government while at its most toxic moment. Enacting its vision at DOGE, Musk was Trump’s enabler and fall guy.
www.desmog.com
June 2, 2025 at 9:26 PM
Thanks, Adam!
June 2, 2025 at 8:36 PM
How big is the market for "weird meat"? We'll see.

But Vow's journey is sure to be a fascinating and boundary-busting one.

Thanks to @fastcompany.com and @thefern.org for being great partners on this piece.

thefern.org/2024/12/the-...
Food and Environment Reporting Network | Independent. Investigative. Nonprofit.
thefern.org
December 18, 2024 at 4:35 PM
It starts with the concession that this wildly new approach to making meat won't be very good at simulating the exact meat we eat today.

What *can* it do well?

Create things that are delicious and meat-like and exciting and strange. And — for now — VERY pricey.
December 18, 2024 at 4:34 PM
I spent months talking to Vow's CEO George Peppou for this story.

His strategy is completely at odds with the standard alt-protein playbook — which strives for low costs and realist mimicry.

Peppou's willingness to embrace the *unreal* has charted a fascinating path forward for this tech.
December 18, 2024 at 4:30 PM
Thanks Benjamin!
April 25, 2024 at 4:43 AM
Finally, an excerpt (with a gorgeous introduction from Kyle McCarthy): electricliterature.com/the-sky-was-...
A Madman on the Ground, A Visionary in Flight - Electric Literature
An excerpt from THE SKY WAS OURS by Joe Fassler, recommended by Kyle McCarthy
electricliterature.com
April 24, 2024 at 4:42 PM
On why publishing a book is also a goodbye, and the strange emotions that follow:

joefassler.substack.com/p/the-bitter...
The bittersweet pang of opening a box of finished books
It’s supposed to be an author’s happiest moment. For me, it felt more complicated.
joefassler.substack.com
April 24, 2024 at 4:40 PM
Research for the book led me to the obscure history of human attempts at birdlike flight, a lost era of daring, incredibly dangerous experiments. I

It's a saga strewn with broken necks — and tantalizing possibilities.

On flight before the Wrights, for Lit Hub: lithub.com/crash-again-...
Crash Again, Crash Better: A Brief History of Failed Attempts at Human Flight
Years ago, for reasons I still don’t fully understand, I found myself writing about flight. It started as just a few paragraphs, a bit of spontaneous fiction jotted down in a notebook: a man stood …
lithub.com
April 24, 2024 at 4:33 PM
thanks, Tamar!!
April 24, 2024 at 4:32 PM
As I wrote I spent so much time thinking about other novels and stories that examine technology—brave, new, world-changing inventions—as their central subject.

Electric Lit let me write about some of my favorites: electricliterature.com/7-books-abou...
7 Books About Fictional Technologies with World-Altering Consequences  - Electric Literature
In these warped versions of reality, tech is expanding the scope of what’s possible, at a cost
electricliterature.com
April 24, 2024 at 4:32 PM
Nicely said Jeff. Yes, that’s the larger point: cultivated meat could be ready now, and we’d still have a lot of the very same problems to solve.
February 9, 2024 at 6:18 PM
Yes to this! A necessary first step if we want to reduce meat consumption.
February 9, 2024 at 6:16 PM
What happens beyond 20 or 30 years is uncertain, but the burden of proof is on the companies to show the tech can power a global supply chain. Or even a much smaller scale one. That hasn’t happened yet.
February 9, 2024 at 6:15 PM