Joe Hardy
@joe.hardy.id.au
I like music. co-founder @sydneymusic.net.
joe.hardy.id.au
cupholder.industries
sydneymusic.net
joe.hardy.id.au
cupholder.industries
sydneymusic.net
Melbourne! I'm in your city next Tues to co-host a community discussion with local DIY producer and organiser Kuya Neil.
We'll be exploring what makes a healthy grassroots music ecosystem, why things have gone a bit off the rails, and how to rebuild.
Presented by @sydneymusic.net + Sound School
We'll be exploring what makes a healthy grassroots music ecosystem, why things have gone a bit off the rails, and how to rebuild.
Presented by @sydneymusic.net + Sound School
November 13, 2025 at 7:14 AM
Melbourne! I'm in your city next Tues to co-host a community discussion with local DIY producer and organiser Kuya Neil.
We'll be exploring what makes a healthy grassroots music ecosystem, why things have gone a bit off the rails, and how to rebuild.
Presented by @sydneymusic.net + Sound School
We'll be exploring what makes a healthy grassroots music ecosystem, why things have gone a bit off the rails, and how to rebuild.
Presented by @sydneymusic.net + Sound School
Sydney's most comprehensive gig guide @sydneymusic.net needs your help to stay in the game!
Our popular "Music In Every Corner" t-shirts and tote bags are getting another run and will be shipping soon.
Pre-order yours today!
store.sydneymusic.net
Our popular "Music In Every Corner" t-shirts and tote bags are getting another run and will be shipping soon.
Pre-order yours today!
store.sydneymusic.net
November 11, 2025 at 12:28 AM
Sydney's most comprehensive gig guide @sydneymusic.net needs your help to stay in the game!
Our popular "Music In Every Corner" t-shirts and tote bags are getting another run and will be shipping soon.
Pre-order yours today!
store.sydneymusic.net
Our popular "Music In Every Corner" t-shirts and tote bags are getting another run and will be shipping soon.
Pre-order yours today!
store.sydneymusic.net
Here's the rate of increase for AI/LLM referrals to SydneyMusic.net this year. Shit's crazy. It's a real worry for website publishers.
We estimate these figures reflect around 1-3% of queried on chatbots for (in our case) "what gigs are on in Sydney?"
We estimate these figures reflect around 1-3% of queried on chatbots for (in our case) "what gigs are on in Sydney?"
November 11, 2025 at 12:13 AM
Here's the rate of increase for AI/LLM referrals to SydneyMusic.net this year. Shit's crazy. It's a real worry for website publishers.
We estimate these figures reflect around 1-3% of queried on chatbots for (in our case) "what gigs are on in Sydney?"
We estimate these figures reflect around 1-3% of queried on chatbots for (in our case) "what gigs are on in Sydney?"
In the trenches of information delivery via traditional websites: some good news!
1. We finally grew past the huge traffic loss caused by AI/LLM chatbots to record our best month ever (UBs)
2. # of referrals from chatbots. read as: ppl asking ChatGPT "what gigs are on?"
3. It's all ChatGPT
1. We finally grew past the huge traffic loss caused by AI/LLM chatbots to record our best month ever (UBs)
2. # of referrals from chatbots. read as: ppl asking ChatGPT "what gigs are on?"
3. It's all ChatGPT
November 2, 2025 at 12:16 AM
In the trenches of information delivery via traditional websites: some good news!
1. We finally grew past the huge traffic loss caused by AI/LLM chatbots to record our best month ever (UBs)
2. # of referrals from chatbots. read as: ppl asking ChatGPT "what gigs are on?"
3. It's all ChatGPT
1. We finally grew past the huge traffic loss caused by AI/LLM chatbots to record our best month ever (UBs)
2. # of referrals from chatbots. read as: ppl asking ChatGPT "what gigs are on?"
3. It's all ChatGPT
OpenAI just sent me their first-ever email comms trying to re-engage users with ChatGPT. I feel like that's an interesting development — but could be any number of reasons.
October 20, 2025 at 2:50 AM
OpenAI just sent me their first-ever email comms trying to re-engage users with ChatGPT. I feel like that's an interesting development — but could be any number of reasons.
September 25, 2025 at 11:08 PM
Thank you to Pat Bowden for producing this amazing document of a fraction of Sydney's live music scene. a gorgeous zine featuring (mostly) film photography of a range of spaces and artists.
You can contact Pat about getting a copy of this zine on his Instagram at www.instagram.com/patographics
You can contact Pat about getting a copy of this zine on his Instagram at www.instagram.com/patographics
September 25, 2025 at 10:13 PM
Thank you to Pat Bowden for producing this amazing document of a fraction of Sydney's live music scene. a gorgeous zine featuring (mostly) film photography of a range of spaces and artists.
You can contact Pat about getting a copy of this zine on his Instagram at www.instagram.com/patographics
You can contact Pat about getting a copy of this zine on his Instagram at www.instagram.com/patographics
My kid is playing their first gigs in Sydney!
After years of working on music in their bedroom, busking at the Busselton jetty, playing every open mic and school event they can — they finally get to play live in the city where they saw their first shows.
Listen:
www.abc.net.au/triplejunear...
After years of working on music in their bedroom, busking at the Busselton jetty, playing every open mic and school event they can — they finally get to play live in the city where they saw their first shows.
Listen:
www.abc.net.au/triplejunear...
September 24, 2025 at 5:08 AM
My kid is playing their first gigs in Sydney!
After years of working on music in their bedroom, busking at the Busselton jetty, playing every open mic and school event they can — they finally get to play live in the city where they saw their first shows.
Listen:
www.abc.net.au/triplejunear...
After years of working on music in their bedroom, busking at the Busselton jetty, playing every open mic and school event they can — they finally get to play live in the city where they saw their first shows.
Listen:
www.abc.net.au/triplejunear...
I also extolled the virtues of the Enmore Hotel's Sunday night pre-gig free sausage sizzle.
As it happens, Bruce and I just accidentally wandered past and it felt rude not to have a Resches.
As it happens, Bruce and I just accidentally wandered past and it felt rude not to have a Resches.
September 20, 2025 at 4:36 AM
I also extolled the virtues of the Enmore Hotel's Sunday night pre-gig free sausage sizzle.
As it happens, Bruce and I just accidentally wandered past and it felt rude not to have a Resches.
As it happens, Bruce and I just accidentally wandered past and it felt rude not to have a Resches.
Yesterday @caitlinwelsh.bsky.social and I were invited to speak to the students at Oxford Creative Academy, sharing our insights from running Sydney's most comprehensive gig guide. Was a phenomenal discussion!
Slides available on request. Love doing these talks, hit us up if you're interested.
Slides available on request. Love doing these talks, hit us up if you're interested.
September 19, 2025 at 12:58 AM
Yesterday @caitlinwelsh.bsky.social and I were invited to speak to the students at Oxford Creative Academy, sharing our insights from running Sydney's most comprehensive gig guide. Was a phenomenal discussion!
Slides available on request. Love doing these talks, hit us up if you're interested.
Slides available on request. Love doing these talks, hit us up if you're interested.
Had a really great time speaking to students at the University of Sydney Conservatorium of Music yesterday. Phenomenal discussions, lots of candid insights from the room and a lot of great ideas and solutions explored.
Slides available on request!
Slides available on request!
September 11, 2025 at 2:09 AM
Had a really great time speaking to students at the University of Sydney Conservatorium of Music yesterday. Phenomenal discussions, lots of candid insights from the room and a lot of great ideas and solutions explored.
Slides available on request!
Slides available on request!
DJing at the Oxford Art Factory 18th birthday with @caitlinwelsh.bsky.social this weekend. Should be a rager. Come thru! RSVP here: moshtix.com.au/v2/event/%E2...
September 8, 2025 at 2:40 AM
DJing at the Oxford Art Factory 18th birthday with @caitlinwelsh.bsky.social this weekend. Should be a rager. Come thru! RSVP here: moshtix.com.au/v2/event/%E2...
Sarah Friar, current OpenAI CFO, took Nextdoor public in 2021 and this was the rousing reception. Absolutely safe pair of hands.
August 21, 2025 at 5:41 AM
Sarah Friar, current OpenAI CFO, took Nextdoor public in 2021 and this was the rousing reception. Absolutely safe pair of hands.
I also brought in some copies of On the Street from 1987
August 18, 2025 at 8:08 AM
I also brought in some copies of On the Street from 1987
August 14, 2025 at 6:43 AM
Stick it in a Google Doc and call it a business model I reckon
August 13, 2025 at 11:03 AM
Stick it in a Google Doc and call it a business model I reckon
Update on this AI referrals chart to SydneyMusic. Sudden drop-off coincides with the release of GPT-5. My own testing confirms that ChatGPT is now preferring platforms like Songkick, Bandsintown and ticketing providers. Whatever's behind the change, that's more erasure of local, grassroots activity.
August 12, 2025 at 12:30 AM
Update on this AI referrals chart to SydneyMusic. Sudden drop-off coincides with the release of GPT-5. My own testing confirms that ChatGPT is now preferring platforms like Songkick, Bandsintown and ticketing providers. Whatever's behind the change, that's more erasure of local, grassroots activity.
Why do we pay these garbage generators any attention? This is a screen shot of Google Gemini at the top of a search for "What companies are owned by AEG in Australia"
(AEG as far as I can find has never had anything to do with Moshtix, it's fully owned by Ticketmaster/Live Nation)
(AEG as far as I can find has never had anything to do with Moshtix, it's fully owned by Ticketmaster/Live Nation)
August 11, 2025 at 11:35 PM
Why do we pay these garbage generators any attention? This is a screen shot of Google Gemini at the top of a search for "What companies are owned by AEG in Australia"
(AEG as far as I can find has never had anything to do with Moshtix, it's fully owned by Ticketmaster/Live Nation)
(AEG as far as I can find has never had anything to do with Moshtix, it's fully owned by Ticketmaster/Live Nation)
These clowns want to run the planet with this shit
August 7, 2025 at 9:59 PM
These clowns want to run the planet with this shit
I would rather we not need to protest, but that was an absolute banger of a protest
August 4, 2025 at 7:19 AM
I would rather we not need to protest, but that was an absolute banger of a protest
Also entertained by SBS including this happy snap from early 2020 in their piece
July 27, 2025 at 2:22 AM
Also entertained by SBS including this happy snap from early 2020 in their piece
In the newsletter, I discover that ChatGPT has no idea what jazz is: these are all metal and punk bands, Elton Chong is in Penrith not Darlinghurst, MoshPit Bar is in Erskineville not Marrickville.
Most of the dates were also wrong — and yet usage is increasing.
Most of the dates were also wrong — and yet usage is increasing.
July 22, 2025 at 2:58 AM
In the newsletter, I discover that ChatGPT has no idea what jazz is: these are all metal and punk bands, Elton Chong is in Penrith not Darlinghurst, MoshPit Bar is in Erskineville not Marrickville.
Most of the dates were also wrong — and yet usage is increasing.
Most of the dates were also wrong — and yet usage is increasing.
Here's the latest version of this chart, which I've shared previously: # of referrals to @sydneymusic.net from chatbots like ChatGPT and Perplexity.
In our latest newsletter I cover what the underlying effects of this trend are — and what it means for us.
Read it here:
mailchi.mp/sydneymusic/...
In our latest newsletter I cover what the underlying effects of this trend are — and what it means for us.
Read it here:
mailchi.mp/sydneymusic/...
July 22, 2025 at 2:53 AM
Here's the latest version of this chart, which I've shared previously: # of referrals to @sydneymusic.net from chatbots like ChatGPT and Perplexity.
In our latest newsletter I cover what the underlying effects of this trend are — and what it means for us.
Read it here:
mailchi.mp/sydneymusic/...
In our latest newsletter I cover what the underlying effects of this trend are — and what it means for us.
Read it here:
mailchi.mp/sydneymusic/...
July 20, 2025 at 12:56 AM