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jodylowepr.bsky.social
@jodylowepr.bsky.social
26 followers 40 following 4 posts
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thelowegroup.bsky.social
How much does AI search know—and get right about investment firms and their products? Pat Allen goes deep in the latest Lowe Group blog post.

lowecom.com/insights/blo...
The specific considerations for investment brands in AI search | Lowe Group
PR efforts to date should benefit the brand, but LLMs are struggling reading many mutual fund, ETF product pages.
lowecom.com
April 2, 2025 at 1:45 PM
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thelowegroup.bsky.social
Interviews by email are not always a good idea, says @jodylowepr.bsky.social in this week's Lowe Group blog post. Making a bigger investment in time and connection leads to richer, more engaged interviews. bit.ly/3QIMMaD
Interviews by email? Not always a good idea  | Lowe Group
Making a bigger investment in time and connection leads to richer, more engaged interviews.
bit.ly
March 4, 2025 at 8:17 PM
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thelowegroup.bsky.social
The introduction of ETFs as a product line requires asset management marketers to speak more directly to the retail investor than ever before. @rocktheboatmktg.bsky.social comments in today’s Lowe Group post.
bit.ly/41h5KKj
ETFs adoption by retail investors accelerates fund marketing’s rotation to B2C | Lowe Group
Asset management websites, in particular, increasingly serve professional and retail investors.
bit.ly
February 27, 2025 at 4:35 PM
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thelowegroup.bsky.social
The ink is barely dry on 2025 market and economic forecasts and, in many cases, they need to be revised or updated.
Read what @jodylowepr.bsky.social says about how to leverage what you have—and the opportunity to get added engagement with your updates. bit.ly/4hAWuaS
Uh-oh, your 2025 market outlook’s already out of date | Lowe Group
Updates, revisions, interim commentaries—all offer additional opportunity to advance your perspective and drive engagement.
bit.ly
February 12, 2025 at 10:23 PM
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thelowegroup.bsky.social
The news has been serving up daily reminders of why it makes sense to anticipate and prepare for crisis communications. In our latest Lowe Group post, @jodylowepr.bsky.social elaborates on what's in a crisis toolkit. bit.ly/3WQc8qJ
The crisis communications toolkit for investment firms | Lowe Group
Whether it's the death of a founder or key exec, a regulatory lapse, a fraud or financial crime, a data breach or workplace violence, you need to be prepared.
bit.ly
February 5, 2025 at 4:36 PM
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thelowegroup.bsky.social
ETF issuers, follow these suggestions from @jodylowepr.bsky.social Lowepr.bsky.social to raise assets to achieve viability. bit.ly/4gYTsNo
ETF issuers, what’s your strategy to reach $100 million?  | Lowe Group
Follow these suggestions from Jody Lowe to raise the minimum AUM to achieve viability.
bit.ly
January 22, 2025 at 3:44 PM
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thelowegroup.bsky.social
The investment industry has long worked with influencers—and to the industry's benefit. Today's generation offers more opportunities, writes @jodylowepr.bsky.social in this week's post. bit.ly/4h77Y5y
Why you can’t let Compliance ban influencer partnerships - Lowe Group
There has been a steady stream of FINRA settlements by financial firms related to their engagement with so-called “finfluencers.” The most recent firm to face a penalty was MooMoo, a New Jersey-based ...
bit.ly
January 8, 2025 at 3:07 PM
jodylowepr.bsky.social
I read a total of 39 books in 2024. Here were a few non-fiction recs.
thelowegroup.bsky.social Lowe Group @thelowegroup.bsky.social · Jan 2
@jodylowepr.bsky.social is back with her annual list of book recommendations for investment communication pros. lowecom.com/2025/01/02/2... #TheLoweDown #FinancialPR #InvestmentCommunications
January 2, 2025 at 7:28 PM
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thelowegroup.bsky.social
Warmest wishes for a wonderful holiday!🎄❄️
December 18, 2024 at 5:17 PM
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thelowegroup.bsky.social
Of course, you should celebrate!🎉 As Benjamin Bishop writes, some anniversaries and AUM hurdles are news that should be shared. lowecom.com/2024/12/11/l...

#TheLoweDown #FinancialPR #FundMilestones
How to leverage the news value of fund milestones - Lowe Group
Is a fund anniversary or asset level milestone newsworthy? Often it is. More than just a self-serving update
lowecom.com
December 11, 2024 at 8:25 PM
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thelowegroup.bsky.social
We had a great evening sponsoring the Milwaukee Press Club's Meet the Media event! It was a fantastic opportunity to connect with our #MKE press community & meet some new faces. Lowe Group's own Greg Joslyn even got to showcase his mixology skills during his “celebrity bartending” shift. 🎉
December 6, 2024 at 8:52 PM
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thelowegroup.bsky.social
Looking for some recommendations on who to follow on Bluesky? Try our starter pack of investment media reporters and editors!

Should you be on the list? Let us know, we're happy to see this network grow.

#finsky #fintwit

go.bsky.app/JhdvpfH
December 3, 2024 at 3:16 PM
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thelowegroup.bsky.social
Hey new Bluesky friends, how do you react when your firm makes news—but for all the wrong reasons?

Here are some ideas on how to rebuild your reputation from @jodylowepr.bsky.social: lnkd.in/gK3DDx6K

#TheLoweDown #FinancialPR #CrisisCommunications
December 4, 2024 at 6:27 PM
jodylowepr.bsky.social
First post on Bluesky Social. As an investment communicator, I'm looking to connect with asset managers. RIAs and ETF sponsors!
November 18, 2024 at 4:58 PM