Jock Busuttil
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jock.mas.to.ap.brid.gy
Jock Busuttil
@jock.mas.to.ap.brid.gy
Freelance head of product, coach, author
#ProductManagement | #prodmgmt
Product People Limited @productpeople
https://jockbusuttil.com

[bridged from https://mas.to/@jock on the fediverse by https://fed.brid.gy/ ]
Reposted by Jock Busuttil
PRODUCTHEAD: Slow down

» Dysfunctional overwork has been rebranded as a desirable attribute in some organisations

» Working at a slower, more natural pace actually increases productivity

» Continuous accesibility via mobile devices has eroded autonomy […]

[Original post on imanageproducts.com]
November 3, 2025 at 10:49 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Treat AI agents like interns

» Delegate the same kinds of task to an AI agent as you would to an intern

» Generative AI won’t help you find product differentiators

» Evals are a way of checking the quality and effectiveness of your LLM and […]

[Original post on imanageproducts.com]
October 27, 2025 at 10:48 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Skills we need to have, use and adapt

» Learning their skills hands-on is the best way to appreciate specialists’ roles

» A good roadmap can be a valuable way of showing reliability and building trust

» CEOs fall on a spectrum of ‘only […]

[Original post on imanageproducts.com]
October 20, 2025 at 9:47 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Take a walk in the landscape

» Services are inherited, messy, and rarely a clean slate

» There are different types of prioritisation, and we should consider them in combination

» The knowledge economy is being upended by genAI

#prodmgmt […]

[Original post on imanageproducts.com]
October 13, 2025 at 9:45 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Everything you wanted to know about ROI but were afraid to ask

» Why is it so hard to forecast return on investment (ROI) for a product?

» ROI is not the only measure of product value

» You can take account of uncertainty in your estimates […]

[Original post on imanageproducts.com]
October 6, 2025 at 11:15 AM
Reposted by Jock Busuttil
PRODUCTHEAD: When empowerment is a façade

» Defend against short-termism by making your team’s strategic thinking visible

» People are increasingly working to live, not living to work

» Teams should only split their Decision Stack when their answers to […]

[Original post on imanageproducts.com]
September 29, 2025 at 9:46 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Yanking, coupling, bubbles and massive gaps

» Rank stacking has fallen out of favour because it breeds internal sabotage and mediocrity

» Orgs drift between varying degrees of horizontal and vertical ‘coupling’

» We are arguably in 3 AI […]

[Original post on imanageproducts.com]
September 22, 2025 at 10:02 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Dealing with handwavy strategy

» Product managers have to fill the gap when strategy is absent

» When taking a decision, first consider how reversible it it is

» Communities of practice evolve through different stages, which need different […]

[Original post on imanageproducts.com]
September 15, 2025 at 9:45 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Deliberately choosing to be different

» People are rarely idiots — assume they’re rational actors with good intent

» Sometimes you have to compromise on finding the ideal job

» What truly differentiates you from the rest of the market when […]

[Original post on imanageproducts.com]
August 25, 2025 at 9:45 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Ending the enshittification era

» Fight enshittification by encouraging interoperability and openness in your product ecosystem

» You can prove a concept by building something janky and cheap that shows it working for real

» OKRs do not […]

[Original post on imanageproducts.com]
September 8, 2025 at 9:49 AM
Reposted by Jock Busuttil
PRODUCTHEAD: The right kind of fast

» A PM’s vibe coded prototype is just another way to dictate requirements to the team

» Just because you can build features more quickly doesn’t mean you should build them

» Greater strategic discipline than ever is […]

[Original post on imanageproducts.com]
August 18, 2025 at 9:48 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Escaping ‘analysis paralysis’

» AI may help you ship faster, but validating what you shipped still takes time

» In large complex organisations, transparent, written communication helps to avoid misinterpretation

» A strategy is just a […]

[Original post on imanageproducts.com]
August 11, 2025 at 9:47 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Ignoring or embracing complexity?

» There may be multiple ‘truths’ about the work depending on how different people frame it

» Different groups of people will adopt strategy in stages, and have differing information needs

» Fostering […]

[Original post on imanageproducts.com]
August 4, 2025 at 11:01 AM
Reposted by Jock Busuttil
PRODUCTHEAD: AI and I have trust issues

» What are the factors that lead us to trust someone (or an AI tool)?

» Vibe coding is great for prototyping; but for production code, dev teams still rule

#prodmgmt #generativeAI #trust #vibeCoding

📖 Read more: […]

[Original post on imanageproducts.com]
July 28, 2025 at 9:46 AM
Reposted by Jock Busuttil
PRODUCTHEAD: The discovery trap

» To keep forward momentum, frame discovery around decision making, not just insight

» Product people fight for the users, our teams and the business’s overall health

#prodmgmt #manifesto #productDiscovery

📖 Read more […]

[Original post on imanageproducts.com]
July 21, 2025 at 9:47 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Healthy slack in the system

» If you think product management is dead, you may not understand what it involves

» Human connection is what really knits organisations together, not process and artefacts

» Product roadmaps reflect the […]

[Original post on imanageproducts.com]
July 14, 2025 at 9:48 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Move fast and break things – AI edition

» What happens when anyone in your org can build and ship product?

» GenAI is creating a productivity disparity between companies using it by default and those which are not

» Investors are […]

[Original post on imanageproducts.com]
July 7, 2025 at 9:45 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Job interviews are rubbish / Least evil genAI company / The Great Flattening

» Job interviews are a terrible way to assess how someone will perform in role

» All genAI companies are evil, but some are less evil

» Accumulated inefficiency […]

[Original post on imanageproducts.com]
June 30, 2025 at 9:47 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Celebrating Tomer Sharon’s legacy

» Tomer Sharon will be remembered for pioneering UX research techniques such as Experience Sampling and Google’s HEART framework

#prodmgmt #TomerSharon #userResearch

📖 Read more […]

[Original post on imanageproducts.com]
June 23, 2025 at 9:46 AM
Reposted by Jock Busuttil
PRODUCTHEAD: The rift between design and product

» Product managers exist in part to free up the specialists to do their thing

» Being the point of contact with senior executives and stakeholders tends to also make you accountable to them

» […]

[Original post on imanageproducts.com]
June 16, 2025 at 11:16 AM
Reposted by Jock Busuttil
Are developers vibe coding themselves out of a job?

And is the increasing reliance by junior developers on AI coding assistants storing up a generational skills shortage for the future – ‘professional debt’, if you will?

#prodmgmt #coding #developers […]

[Original post on imanageproducts.com]
June 11, 2025 at 10:46 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Bridging cultural divides

» Different cultures communicate with varying directness; context heavily influences interpretation and meaning

» Leadership, trust, and decision-making styles differ widely across cultural backgrounds and must be […]

[Original post on imanageproducts.com]
June 9, 2025 at 9:46 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Structuring teams for the work — team topologies and taxonomies

» Organisational changes will reveal weak spots in the current ways of working before you adapt them

» Structure teams differently based on the nature of the work

» There is […]

[Original post on imanageproducts.com]
June 2, 2025 at 9:46 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Pragmatism versus idealism

» There’s a balance between motivating people to a goal and killing their enthusiasm with the gory detail

» Just as with users and customers, we need to meet our peers where they are

» In most complex […]

[Original post on imanageproducts.com]
May 19, 2025 at 9:46 AM
Reposted by Jock Busuttil
Cloud computing for non-technical product managers

To understand how cloud computing works, we’re going to start with the basic building blocks and work our way up.

#prodmgmt #cloud #explainer #nonTechnical #productManager

📖 Read more […]

[Original post on imanageproducts.com]
May 15, 2025 at 4:34 PM