Joanne Z. Tan
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Joanne Z. Tan
@joanneztan.bsky.social
5 followers 5 following 110 posts
Free thinker, writer, brand strategist, coach, photographer, poet, branding expert: 10 Plus Brand, inc.
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joanneztan.bsky.social
November Newsletter:

- 5 career tips for attorneys & B2B professionals
- World Series Game 7: mental focus under pressure
- What is brand authenticity?
-My Questions for the Chair of Fed Reserve Bank, SF

Subscribe: 10plusbrand.com/newsletter-s...

Read: 10plusbrand.substack.com/p/career-coa...
Newsletter Subscription
10plusbrand.com
November 7, 2025 at 8:17 PM
joanneztan.bsky.social
Game 7 of the 2025 World Series delivered one of the clearest real-world case studies in elite performance under extreme pressure.

- Watch: youtu.be/Nxx7R4xkTLg
- To listen as a 3-min podcast: 10plusbrand.com/podcasts_10p...
- Read: 10plusbrand.com/2025/11/04/m...
November 5, 2025 at 6:03 PM
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Is your brand exciting, sincere, rugged, or sophisticated? Every successful brand has a personality — a set of traits that make people feel connected, understood, and loyal.

- Read: 10plusbrand.com/2025/10/07/b...
- Watch: youtu.be/Yk2t7xsD9Yk
Listen: 10plusbrand.com/podcasts_10p...
Humanize Your Products and Services with Brand Personality
As friend, supporter, advisor, or role model your customers or clients are looking for, authentic brand personality connects on a human level.
10plusbrand.com
October 10, 2025 at 7:28 PM
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📬 New 10 Plus Brand Newsletter!

- Poem: What is Love?
- Thought Leadership Coaching
- Joanne’s family story
📊 Poll: Which book should Joanne publish first?
- Vote in comments!

Read now: 10plusbrand.substack.com/p/poll-which...
Poll: Which book should Joanne publish first? || Poem: What Is Love? || Thought leadership coaching || Joanne's family story & Charlie Kirk's assassination
A favor: Help Joanne Tan decide which book you'd like her to publish first: Her own poetry, or her book on brand-building for companies & thought leaders?
10plusbrand.substack.com
October 8, 2025 at 5:44 PM
joanneztan.bsky.social
"The longer I live, the more LOVE eludes definition. Only poetry captures its mystery." — Joanne Z. Tan

📜 Read my 2-min poem: 10plusbrand.com/2025/10/03/w...

🎙️ Listen as a 2-min podcast: 10plusbrand.com/podcasts_10p...

✉️ Subscribe for more:
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October 8, 2025 at 5:11 PM
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To reverse human tendency to focus on the negative, we need to remind ourselves to celebrate - not just the milestone but the micro-moments:

Read: 10plusbrand.com/2025/09/05/c...

Watch: youtu.be/hkb_Myq2YGA

Listen: 10plusbrand.com/podcasts_10p...

– Subscribe: 10plusbrand.com/newsletter-s...
Celebrate, in Big and Small Ways - When, How, and Why?
Celebrate big and small, daily, since "the journey itself is the destination", per Joanne Z. Tan, thought leadership coach, brand strategist.
10plusbrand.com
September 26, 2025 at 7:28 PM
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🌊 In a sea of AI-enabled sameness, only authentic brands rise above.

📹 Watch the 10-min video: youtu.be/0yfb0Vto2Jo

🎧 Listen to the podcast: 10plusbrand.com/podcasts_10p...

📖 Read the article: 10plusbrand.com/2025/09/09/w...

👉 Subscribe for deeper insights: 10plusbrand.com/newsletter-s...
Brand Authenticity in AI Age is Key to Growth (full video)_Joanne Z. Tan, Thought Leadership Coach
YouTube video by 10 Plus Brand, Inc.
youtu.be
September 19, 2025 at 6:16 PM
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Can AI make your brand authentic?

➜ SHORT version of Joanne Z. Tan’s 1-minute SoS - Sip of Solace:

👉 Watch as a video: youtu.be/KAsNlfrmMtU

👉 Listen as a podcast: 10plusbrand.com/podcasts_10p...

👉 Read as a blog: 10plusbrand.com/2025/09/09/c...

– Subscribe: 10plusbrand.com/newsletter-s...
September 17, 2025 at 6:01 PM
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During the Cultural Revolution in China, political passion turned neighbor against neighbor and left tens of millions dead — including my own father and my stepbrother’s mother.

- Read: 10plusbrand.com/2025/09/13/b...

- Watch: youtu.be/j8lnlm0_-zA

- Listen: 10plusbrand.com/podcasts_10p...
Be Our Better Angels - Charlie Kirk Assassination, Political Divisiveness, Tragedies of the Cultural Revolution
Charlie Kirk assassination calls better angels over divisiveness - Joanne Z. Tan's tragedy from Cultural Revolution to warn against violence.
10plusbrand.com
September 14, 2025 at 5:40 PM
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In the latest 10 Plus Brand Newsletter:

- 5 thought leadership qualities
- What's in a NAME?
- Sailing in economic & AI turbulence
- Will AI replace humans, per Jensen Huang

👉 Subscribe here: 10 Plus Brand Newsletter: 10plusbrand.com/newsletter-s...

10plusbrand.substack.com/p/5-thought-...
5 thought leadership qualities // What's in a NAME? // Sailing in economic & AI turbulence //Will AI replace humans, per Jensen Huang
What's so great about the thought of DEATH? - Mortality sets priority.
10plusbrand.substack.com
September 12, 2025 at 5:12 PM
joanneztan.bsky.social
- Celebrate big
- Celebrate small
- Celebrate daily: rituals that build mental skills of resilience and gratitude.

– Watch: youtu.be/VTIEbHYd6YM
– Listen: 10plusbrand.com/podcasts_10p...
– Read: 10plusbrand.com/2025/09/04/c...

– Subscribe to our Newsletter: 10plusbrand.com/newsletter-s...
September 5, 2025 at 4:57 PM
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What anchors your brand & sets your sails?
A brand audit is an investment that has a huge ROI.
It uncovers surprising truths about thought leadership, purpose, GTM strategies, & more.

- Listen: 10plusbrand.com/podcasts_10p...

- Watch: youtu.be/q06hS1XPZVc

- Read: 10plusbrand.com/2025/08/29/b...
Anchor & Sails: Read for turbulence? - Get a Brand Audit! “(SoS) – Sip of Solace” 1-minute Thought leadership Coaching Tips from Joanne Z. Tan
Brand auditing is a small investment with huge ROI, anchoring & sailing AI wind, per Joanne Z. Tan, thought leadership coach, brand builder.
10plusbrand.com
August 29, 2025 at 11:10 PM
joanneztan.bsky.social
Joanne Z. Tan of 10 Plus Brand unpacks naming mistakes, from Nobel labs to boardrooms, and shares what makes a name both "user friendly and owner proprietary", in her words.

👉 - Watch: youtu.be/dtyJHWlALvA

👉 - Listen: 10plusbrand.com/podcasts_10p...

👉 - Read: 10plusbrand.com/2025/08/27/n...
Did you name it right? (Even a Nobel Winner Got it Wrong.) _Joanne Tan's secrets to Naming Companies
YouTube video by 10 Plus Brand, Inc.
youtu.be
August 27, 2025 at 6:51 PM
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In the latest 10 Plus Brand August newsletter:

Jensen Huang predicts that in 10 years, 99% of knowledge fueling AI will be synthetic—intelligence born of machines, not humans.

Read the full newsletter:

10plusbrand.substack.com/p/jensen-hua...
Influencers' insights. Brand building. Joyful Living. | 10 Plus Brand, Inc. | Substack
Interviews of influencers on all topics; brand building & marketing for business & personal brands; Joyful Living tips on everything. Click to read "Influencers' insights. Brand building. Joyful Livin...
10plusbrand.substack.com
August 25, 2025 at 5:14 PM
joanneztan.bsky.social
(SoS) – Sip of Solace #3 ☕: 1-minute Thought Leadership Coaching Tip from Joanne Z. Tan ✨ Reset Priorities with Mortality

📽️ Watch: youtu.be/Orkr2CEJSyc

🎧 Listen : 10plusbrand.com/podcasts_10p...

📖 Read: 10plusbrand.com/2025/08/17/m...
What's great about the thought of DEATH? _"SoS: Sip of Solace" 1-minute thought leadership Coach Tip
YouTube video by 10 Plus Brand, Inc.
youtu.be
August 20, 2025 at 6:24 PM
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How can leaders accelerate thought leadership building? (Watch all 3 parts):

- To watch as a 10-min video: youtu.be/-T2YHD5sU98

- To listen as a 10-min podcast: 10plusbrand.com/podcasts_10p...

- To read as a 5-min blog: 10plusbrand.com/2025/08/09/t...
Thought Leadership in the AGI Age with Thought Leader Coaching (all 3 parts)
AGI is going to change even the role of a CEO in 2 years. Joanne Z. Tan lists 5 ways of thought leadership and 5 thought leader coaching tips.
10plusbrand.com
August 17, 2025 at 7:46 PM
joanneztan.bsky.social
Aging & Reinventing Yourself 1-minute Thought Leadership Coaching Tip from Joanne Z. Tan "(SoS) – Sip of Solace" ☕:

🌟Aging is a blessing. Your next 20 years? They can be your best yet.

📽️ Watch: youtu.be/CIzdaO8fSNk
🎧 Listen: 10plusbrand.com/podcasts_10p...
📖 Read: 10plusbrand.com/2025/08/11/a...
Aging & Reinvent Yourself - "(SoS) Sip of Solace": 1-min Thought Leadership Tip from Joanne Z. Tan"
YouTube video by 10 Plus Brand, Inc.
youtu.be
August 15, 2025 at 6:05 PM
joanneztan.bsky.social
In the final part of my 3-part series, I explore how Thought Leadership Coaching empowers CEOs, founders, executives, and experts to not just survive, but lead in this new era.

– Watch: youtu.be/s16HFBkULHU

– Listen: 10plusbrand.com/podcasts_10p...

- Read: 10plusbrand.com/2025/08/09/t...
CEOs need thought leadership coaching to survive & thrive in AGI (pt 3 of 3) Joanne Z. Tan
YouTube video by 10 Plus Brand, Inc.
youtu.be
August 11, 2025 at 5:59 PM
joanneztan.bsky.social
"(SoS) - Sip of Solace”: 1-minute Thought Leadership Coaching Tip from Joanne Tan: Emotional self regulation. (Hint: You need to DO something, such as...)

- Watch: youtu.be/Kf4PcRWtsLc

- Listen: 10plusbrand.com/podcasts_10p...

- Read: 10plusbrand.com/2025/08/09/e...
Emotional Self Regulation - (SoS) Sip of Solace: 1-minute Thought Leadership Tip from Joanne Z. Tan
YouTube video by 10 Plus Brand, Inc.
youtu.be
August 11, 2025 at 4:56 PM
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In Part 2 of her series, brand strategist & thought leadership coach Joanne Z. Tan outlines 5 qualities every leader should master:

🎥 Watch 4-min video: youtu.be/MiQcMsR6JbY

🎙 Listen as 4-min podcast: 10plusbrand.com/podcasts_10p...

🔗 Read part 2 as a 2-min blog: 10plusbrand.com/2025/08/08/5...
How to build your thought leadership? What are the 5 basic qualities? (Pt. 2 of 3)_Joanne Z. Tan
YouTube video by 10 Plus Brand, Inc.
youtu.be
August 9, 2025 at 6:19 PM
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AI is changing everything — even the role of the CEO
Part 1: 5 Ways to Build Thought Leadership in the Age of AI

Read: 10plusbrand.com/2025/08/08/t...

Watch: www.youtube.com/watch?v=D6Py...

Listen: 10plusbrand.com/podcasts_10p...

Parts 2 & 3 coming soon: how to build it — & how a coach can help.
5 Ways to Build Thought Leadership in the Age of AI (Part 1 of 3) - Thought Leader Definition
thought-leader-definition
10plusbrand.com
August 8, 2025 at 5:55 PM
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The following is Part 3 of 3 of Jensen Huang's 30-minute talk on July 26, 2025 at Stanford University, with summary and comments by Joanne Z. Tan.

- Read as a blog: 10plusbrand.com/2025/08/03/j...

- Watch as a video: youtu.be/vds03bbQzkY

- Listen as a podcast: 10plusbrand.com/podcasts_10p...
Jensen Huang's AI Predictions about Synthetic Data, AI Generated Knowledge in 10 Years; How He Uses AI, & Protecting the American Dream (Part 3 of 3)
Jensen Huang's AI predictions: synthetic data, AI generated knowledge, sharing how he uses AI & his American Dream, comments by Joanne Z. Tan
10plusbrand.com
August 5, 2025 at 8:31 PM
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Jensen Huang founder of NVIDIA on AI taking over human jobs.

The following is Part 2 of 3 of his 30-minute talk on July 26, 2025 at Stanford University, summary by Joanne Z. Tan.

- Listen: 10plusbrand.com/podcasts_10p...

- Read: 10plusbrand.com/2025/08/02/j...

- Watch: youtu.be/UbauvAlfRRQ
AI Replaces Humans? (Pt 2): Jensen Huang's Talk, Summary by Joanne Z. Tan, Thought Leadership Coach
YouTube video by 10 Plus Brand, Inc.
youtu.be
August 4, 2025 at 4:52 PM
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Jensen Huang, founder CEO of NVIDIA, recalls his "big bet" on GPUs & CUDA in the 90’s.

Jensen's vision more than 3 decades ahead of its time, became the foundation for today’s AI.

- Watch: youtu.be/odaurSU52hM

- Listen: 10plusbrand.com/podcasts_10p...

- Read: 10plusbrand.com/2025/08/02/n...
Jensen Huang Big Bet (Pt 1: Jensen Huang's Talk on Video) by Joanne Z. Tan, Thought leadership Coach
YouTube video by 10 Plus Brand, Inc.
youtu.be
August 3, 2025 at 4:27 PM
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Here is our July 2025 Newsletter:
- Yosemite wilderness 3-day solo backpacking stories and poem
- 5 steps to optimize brand positioning
- Joanne’s Reading List

To subscribe directly to our 10 Plus Brand Substack Newsletter: 10plusbrand.substack.com/embed

10plusbrand.substack.com/p/yosemite-w...
Yosemite wilderness - my 3-day solo backpacking true stories & a short poem // 5 steps to optimize brand positioning
In trying to get away from people & civilization, only to find that human connection is one of the most important things in life
10plusbrand.substack.com
July 30, 2025 at 5:16 PM